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Proven problem solver, innovating online since 1995. Fractional expert in information architecture, knowledge management, innovation & communications. Founder, MyHub.ai. Building resilient, sovereign social media.

Communication Strategist/Manager, Editor, Problem-solver at Fresh Integral Communications / Cohereal

Brussels, Brussels Region, Belgium

I help organisations (EU Institutions, programmes & projects, online media, venture capital funds, start-ups...) with their innovation and communication strategies. In practice, this usually means:

  • integrating online & offline external communications strategies
  • with internal communications, collaboration & ideation platforms
  • and knowledge management, training and other internal processes
  • coupled with advanced language technologies like LLMs & other semantic analysis, machine translation, etc.

A physicist turned science journalist with a string of firsts and best practices, I still enjoy making the complex simple and relevant to non-specialists. I geek out over content strategy, information architecture, online communities and advanced online tech, and love helping organisations engage with stakeholders.

Finally, I also founded MyHub.ai and am supporting EuroSky Social to develop European sovereignty in social media.

Activity

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Career: 12

Communication Strategist/Manager, Editor, Problem-solver

Fresh Integral Communications / Cohereal

Belgium

Jun 2008 - Present

I design and implement innovative integrated communication, organisational and business strategies for outfits as diverse as the European Commission and startups.

Digital Transformation

META Group

Brussels Area, Belgium

Dec 2017 - Oct 2019

After developing and integrating META's IT and Communication (internal & external) strategies, setting up both IT and Comm teams and training their Managers, I can now focus on 'Platformitising' the company.

Comms & Knowledge Strategist

META Group

Brussels, Terni, Poland

Aug 2016 - Dec 2017

Developing and implementing an integrated internal and external communication strategy for the META Group. Building up and managing both IT and Comm teams.

Online communication strategist

Intrasoft International

Brussels

Nov 2012 - Oct 2015

- Communications consultancy, change and project management to Intrasoft's clients. - Intrasoft Labs: intengrating an external content marketing strategy with an internal change management programme. - Business development.

Online Communication Strategist & Web Department Manager

GOPA-Cartermill

Mar 2008 - Nov 2012

- Took web department from smallest to biggest in company - Won more projects than the business development team in all areas (web, editorial, events, print, campaigns...) - Rejuvenated the company's project portfolio - Project Director, Project Manager, Communication strategist and Editor on strategic projects - Conceived and rolled out company structures, planning & information management systems - Established company as leader in Drupal developments for the European Commission

Board member

Blogactiv SPRL

Mar 2008 - Feb 2010

While I left EurActiv/Blogactiv in early 2008, I stayed on the BlogActiv board for a couple of years.

Director, Blogactiv SPRL & Freelance Consultant

Euractiv

Aug 2007 - Feb 2008

I had two roles at Euractiv, the market leader in independent online media focused on EU Affairs. As Director of Blogactiv SPRL, an autonomous EurActiv subsidiary, I lead the creation of Blogactiv.eu, the first blogging platform focused on EU policies. It went live in November 2007. As EU Project Director, I won the tender for and ran the Inception Phase of the eParl project (aka PINs), an EU edemocracy platform linking together MPs, MEPs and citizens to discuss EU policy.

Online Communication Strategist

European Commission

Jul 2001 - Aug 2007

Developed DG Information Society & Media’s overall communication strategy, and managed: - implementation of online communication strategy - the DG's webteam - multiple communications projects, mainly online, three of which are recognised as 'EC best practice'.

Manager, Broadband Content & Services Division

Quadtel International

Mar 2000 - Mar 2001

Quadtel focused on helping telcos and ISPs roll out broadband access systems for their subscribers. I created and managed the company's Broadband Content and Software Division, which involved brokering broadband content creators and ISPs; creating and managing alliances; helping clients develop broadband content strategies; and creating online marketing tools. In December 2000 I was sent to Brussels to open the European office and further develop the content & software portfolio.

Web Department and Business Development Manager

European Service Network

Jan 1995 - Dec 1999

In 1995 I became responsible for ESN’s Web output in addition to my Managing Editor role (below). Highlights include: - running a University team to build one of the first database-driven sites by a European public organisation (1995); - launching and managing Web versions of all publications; - recruiting staff and developing freelancer network; - increasing HTML productivity by 530% through XML, Visual Basic and HTML Transit; - strategic consultancies for various DGs; - the Commission's first content management database and 'web first, paper later' communications projects.

English Managing Editor, Account Manager

European Service Network

Feb 1991 - Nov 1998

I was responsible for all English productions and Account Manager for two of ESN’s biggest clients. In the process I developed ESN’s English writing resources from one freelance writer and myself to five in-house editors and a network of 30+ regular freelancers across Europe; developed ESN’s production model and project management tools; and managed/Edited several multilingual magazines, press release service, case studies, reports, brochures, multimedia, press trips, etc.

Media Liaison Officer

IPS Radio & Space Services

Jul 1988 - Aug 1990

‘The Australian Space Weather Agency’ monitors the solar-terrestrial environment and informs those affected (radiocommunications users, geomagnetic surveyors, satellite operators, etc.). I developed and presented a full-day User Training Course around Australia, designed, wrote and ran tutorials for IPS’ software package, and did standard PR work (radio interviews, press releases, placed articles, etc.).

Skills: 49

Technical

DrupalIntegrationWeb 2.0

Business

BloggingBusiness AnalysisBusiness DevelopmentChange ManagementCMSContent ManagementContent MarketingContent Strategy
Crisis CommunicationsDigital TransformationE-commerceKnowledge ManagementManagementMarketingOnline MarketingProject ManagementPublic RelationsSEOSocial MediaSocial Media MarketingStrategic CommunicationsStrategyTeam ManagementWeb Content Management

Creative

CopywritingInformation Architecture

Other

Communications ManagementCorporate CommunicationsDigital MediaEditingEditorialEuropean UnionInnovationIntegrated Marketing
Internal CommunicationsInternational RelationsMarketing CommunicationsNew MediaOrganizational StructurePress ReleasesPublic AffairsPublicationsResearch fundingSemantic WebStart-upsWeb Strategy

Projects: 18

Knowledge4Policy

knowledge4policy.ec.europa.eu/home_en

Jan 2018 - Aug 2026

An EC-wide platform for supporting evidence-informed policymaking, K4P is considered "EUROPA best practice" in knowledge management and synthesis.

EPALE: Electronic Platform for Adult Learning in Europe

ec.europa.eu/epale/

Jan 2014 - Mar 2014

Role: Inception Manager Steered the inception of yet another online community of practice, but (like SmartCities, below) only the second to succeed despite lacking funding Calls to motivate Members.

Share Europe Online

Sep 2012 - Jan 2013

Mapped out social and online media environment in several Member States, examining which platforms are hosting conversations on what policy areas, and who the influencers are. Transferred information to social media outreach experts placed in local offices.

Energy Research Knowledge Centre (JRC-IET & DG ENER);

setis.ec.europa.eu/energy-research/

Sep 2011 - Nov 2012

Role: Website team lead, Information architect. The Energy Research Knowledge Centre (ERKC) is the European energy research web portal under the umbrella of the SET-Plan Information System SETIS.

Digital Agenda for Europe

ec.europa.eu/digital-agenda/

Jul 2011 - Oct 2012

Role: Project manager, Information architect, Launch Editor. Noteworthy for several reasons: - first site launched on the European Commission's new Drupal publishing platform, which was being piloted in parallel(!); - first to integrate legacy repositories (CORDIS, Newsroom) via web services and an integrated taxonomy; - first to integrate a DG-wide blogging platform into a policy-oriented site; - first use of automated semantic analysis (OpenCalais) to analyse legacy content via dedicated intranet.

Energy Research Knowledge Centre

energy-research.eu/

Dec 2011 - Jun 2012

Role: Technical team leader, Information architect, Content strategist, Launch Editor. A Drupal site to underpin the European Research Area in energy research - helping energy researchers and policy experts to understand Who is doing What in energy research across Europe, what their results are, etc. Under continuous development: future features will include federated and faceted search, and automated, multilingual semantic analysis of energy research database content from across Europe.

Smartcities Stakeholder Platform

eu-smartcities.eu/

Dec 2011 - Jun 2012

Role: Technical team leader, Information architect, Community designer, Launch Editor. Another Drupal-powered community of interest platform, this time for stakeholders interested in smartcities projects and policy. The first EU community to succeed despite lacking funding Calls to motivate Members.

ACP-Science & Technology

acp-st.eu/

Jan 2011 - Jan 2012

Role: Project Manager, Strategist, Editor. A Programme-oriented online community, built using Drupal, with even less design and editorial budget than Edulink.

Edulink site

acp-edulink.eu/

Jan 2011 - Jan 2012

Role: Project Manager, Strategist, Editor. One of the Programme-oriented online community sites my team and I built using Drupal. No budget for design, as should be obvious! But a successful community nonetheless.

Courier Magazine & Community

acp-eucourier.info/

Jan 2011 - Sep 2011

Role: Project Manager, Information Architect. First use of semantic technologies in an EC comms project. Migrated 5 years of magazine and news articles into Drupal, using OpenCalais to assign articles to themes and countries. Results: - new content interfaces (geographic and thematic) - 'recommended reading' widget providing cross-links to similar articles between content from different editions, using taxonomy matching.

Strategic Energy Technologies Information System

setis.ec.europa.eu/

Dec 2010 - Mar 2011

Role: Project manager, Information architect, Content strategist, Launch editor. Plone-powered website to cover the EU's Strategic Energy Technologies Plan. Currently being migrated into Drupal.

BlogActiv.eu

blogactiv.eu/

Sep 2007 - Feb 2008

Role: Launch Director, Editor. Launched Blogactiv.eu, the premier blogging platform in the Brussels Bubble.

Mobile Roaming Website: first example of Data4Policy?

Jul 2005 - Jul 2007

Launched in October 2005 to support the EC's case for the Mobile Roaming Regulation, which was to become one of the EC's most popukar "success stories" for the subsequent 12 years and beyond. In an era where 'online support' to a policy initiative consisted of publishing the press release online, the 6-language roaming site allowed Europeans to explore the story and the data themselves. It allowed users to explore how roaming charges varied for people from each EU country visiting six other countries, while roaming on up to six different mobile operators, both in terms of being called and calling home, pre- and post-paid. The resulting website traffic crashed EUROPA, which apparently helped win the political argument to push ahead with the Roaming Regulation. We added sms and data in subsequent years.

European Commission’s first cross-silo Thematic Portal, covering the work of 14 DGs

Nov 2001 - Jul 2007

Lead the SecGen-approved pilot project to build a thematic portal covering everything the EC did in the Information Society field. Developed an innovative information architecture, content strategy and organisational strategy to bring together an editorial board covering the work of 14 DGs. Led to many lessons learnt in architecting the EC's online presence, as well as the Newsroom application - the EC's first cross-silo content management system. More: http://mathew.blogactiv.eu/2009/09/06/so-farewell-thematic-portals-on-europa/

The Newsroom: the EC's first cross-silo content management system

Jul 2001 - Jul 2007

Developed for the EC’s first cross-silo, thematic portal, which covered the work of 14 different DGs and so involved cooperation among a decentralised network of around 100 editors and content providers across the EC. We developed Newsroom to help them internally share and externally publish time-dependent content and library items (news, events, funding opps, publications, speeches, videos, etc.). It also distributed them via multiple enewsletters and (another first) RSS and user-customised XML feeds. By 2005 the Newsroom had already been adopted by other DGs, probably the first time an online tool had been built by a “policy DG” and used elsewhere. By 2015 it was ‘corporatised’ it - available to the entire EC - and by 2017 it was being used by almost 2000 EC publishers, publishes into over 60 environments, and manages 600,000 subscribers of over 200 newsletters.

First "web first, paper later" communications platform for the EC

Jan 1998 - Nov 2002

By 2009 I'd finally convinced one of ESN's clients (an EC research programme) to think in terms of managing a website with a 'best of' on paper, rather than publishing a magazine and then putting it on the internet. More: http://mathew.blogactiv.eu/2009/09/01/building-communities-with-event-in-a-box/

European Commission’s first Web2.0 online Community of Interest

Jan 2002 - Oct 2002

First iteration of the "Event in a Box" online concept: a website for developing an Community of Practice around an existing annual event, with features (personal profiles, proposals, comments, likes) which would be called "Web2.0" a couple of years later. Would be re-used scores of times for subsequent events.

First database-driven website by any European public organisation

Mar 1995 - Dec 1995

Client: EUREKA (non-EC European research organisation) Site: www.eureka.be (relaunched many times since) Given a research group from the Universite Libre de Bruxelles, we built a site which could do what the EC's equivalent (CORDIS) could not do before 2003: integrate a legacy database with other 'added value' content on their research projects.

Publications: 7

Mathew's newsletter5 articles

Atmosphere conference report

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Apr 2026

Building energy in Vancouver

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Mar 2026

About this newsletter

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Mar 2026
mathewlowry.eurosky.social1 article
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Coopetition in the ATmosphere

Jan 2026

Credentials: 1

Education: 1

University of Adelaide - BSc (physics)

BSc

Mar 1984 - Aug 1988

Languages: 1

French

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