Software builder, enabler and advocate for engineers, turned maker of business travel tools. By day, I help teams build edge-distributed systems that work offline, even at 35,000 ft. By night, I am building Potniq. A decade of business travel, terminal anxiety, and refreshing Google Maps every 30 seconds will do that to a person. I needed something to tell me when to leave. So I made it.
I help product teams adopt and experiment successfully with Spotify's experimentation platform, Confidence.
Potniq
Greater London, England, GB
Jan 2025 - Present
Building a business travel optimization tool from 0-1: solving the "ground journey" problem for travellers navigating meetings, connections, and real-time logistics
Designed data model and system architecture for multi-source travel intelligence
Fully automated marketing and DevOps pipelines using agentic AI technologies
Hands-on laboratory for cutting-edge AI tooling while shipping a real product
Ditto
Greater London, England, GB
May 2024 - Jan 2026
Primary Solutions Architect and implementation engineer for enterprise customers across airline, restaurant, retail, and cruise line industries
Designed complete data models, edge-to-edge, and edge-to-server architectures for production systems handling offline-first, distributed workloads
Led MongoDB Realm migration projects end-to-end: solution design, infrastructure scaling, and production deployment
Created Ditto University curriculum — self-paced educational material including novel formats like graphic novel-style articles on distributed systems
Designed and delivered technical enablement workshops that helped customers ship to production on time
Maintained observability tooling for Ditto's SDK libraries
CircleCI
Greater London, England, GB
Feb 2022 - Feb 2024
Created hands-on technical workshops driving measurable sign-ups, feature adoption, and Champions program growth
Helped design a conference playbook that enabled EMEA to outperform other regions 3-4x in lead generation
Launched speaker enablement program for engineers: topic ideation through presentation delivery
Converted detractors into advocates through direct problem-solving and internal product advocacy
Closed the feedback loop: gathered community insights and shepherded them through to shipped features
Developer Advocate
CircleCI
London, England, GB
Oct 2020 - Feb 2022
DataRobot
London, GB
Jan 2020 - Oct 2020
Acted as the Developer Persona Owner
Built the developer portal from scratch: tutorials, samples, and curated community forum
Created demo applications showing AI/ML integration in practice — bridging data science and software development
Authored educational content that made machine learning accessible to traditional developers
Managed public GitHub organisation, enabling data scientists to publish and share their work
Pusher
London, GB
Apr 2019 - Dec 2019
Led Developer Relations team: direct reports, freelancers, and outreach programs
Spearheaded "State of Kotlin" survey (2018) — first large-scale survey of Kotlin language adoption
Built and maintained open-source web/mobile SDKs; owned developer experience and documentation
Founded and hosted developer meetups for developers building developer tools
Developer Evangelist
Pusher
London, GB
Nov 2017 - Apr 2019
Lead Mobile Engineer
Pusher 🚀
London, GB
Nov 2016 - Nov 2017
Marks and Spencer
London, GB
Aug 2015 - Nov 2016
Led the team that built M&S's first internally developed Android retail application
Created internal engineering bootcamp that upskilled graduate and junior developers on software engineering best practices
Co-authored incident management process and on-call protocols for mobile applications — establishing operational maturity for a new platform
Advising the wider company on Android and mobile development topics.
Software Engineer
Marks and Spencer
Aug 2013 - Aug 2015
Equaleyes
London, GB
Jan 2011 - Aug 2013
Co-founded Equaleyes as a startup building mobile experiences for the blind and visually impaired, then pivoted into a digital agency.
Developed accessibility software suite for visually impaired Android users.
Built the first truly accessible home screen for Android devices in 2011
Microsoft Imagine Cup 2011 global finalist — top 8 teams worldwide
Secured seed funding and joined Telefónica Wayra accelerator in London
persona ownerPHP ApplicationsPHP FrameworksPHPUnitProduct LaunchRXJavaSecuritySolution ArchitectureStart-up LeadershipTeam BuildingWindowsWorkshop Development
266 activity events across 12 months, most active on Bluesky network.
Posted: Fuck yeah there’s still hope for the kingdom tooBluesky network·
Posted: Prvosolskega mulca katerega primarni jezik je anglescina bi med poletnimi dal na kam kamp slovenscine za otroke is diaspore.
A obstaja kaj…Bluesky network·
Posted: All the usual shit I tend to say about BA websites being crap, I just tried to pay Virgin for seat selection and computer says no bueno ese…Bluesky network·
Posted: Came back home and having my jim holden moment sitting quietly in the living room with the first nice coffee after 3 weeksBluesky network·
Posted: The world class megahub that is LJU airport advising people in the lounge (the, as in the only one) to make their way to passport control 1…Bluesky network·
