thisisfranciswu

Owned a security workforce management product area end-to-end: triaging feature requests, preparing scope of work documents for professional services, and joining enterprise client calls to gather and clarify requirements. Supported engineering with ticket clarification and QA processes, and presented roadmap recommendations to internal stakeholders.

Led product, design, and delivery of Promote — a self-serve, ML-powered Google Ads platform for SMBs built from scratch on Acquisio's ML infrastructre — from 0 to acquisition by Web.com. Across a team of 8-12, I owned the full PM function: user research and discovery, roadmap definition and prioritization, writing specs, and coordinating engineering. I also served as lead designer and front-end integrator — compressing cycles that normally require handoffs across three separate roles. What we shipped: ✔︎ Zero-friction campaign launch requiring only a vertical, geolocation, and budget — getting SMBs from signup to live campaign in minutes ✔︎ A localization-ready UI that shipped in English and French without per-language design rework Outcome: Acquired by Web.com to address an underserved SMB advertising market.

A talent engagement platform used by brands such as Home Depot, Scotiabank, and Roots Clothing Company. Developed its design language system and its front-end. Learned BDD-related tools to increase development velocity by 15%.

UrbanOrca was a friend finder and social network where I had learned to design and integrate within the Django web development framework. For the first time, also had the opportunity to work with, and learn from, a technically-savvy product manager.

An oenophile's social network, which received honourable mention by Robert Scoble during the 2010 San Francisco Vintners Market. Developed design language system for both web and mobile apps while also developing the web app’s front-end and design language system.

City Realty is a New York City-based real estate listings site where I further refined my skills in web design and front-end development.

Webdweller was a brand engagement platform where I further refined my skills as a web designer and front-end developer specializing in designing for the Ruby on Rails web development framework and using CSS preprocessors. Beyond front-end development, tasks also included wireframing and paper prototyping.

A recruiting portal Acquired by Talemetry. Learned front-end development within a Ruby on Rails stack. Further integrated myself into the development team by learning to work with GitHub while developing Standout Jobs’ design language system.

Spherika is a Web agency where I learned to design for the Web at scale. My duties included design and CMS integration, JavaScript development, email campaign creation, and site and email analytics.

Wine Price Exchange was a wine cellar management and appraisal app. At the company, I focused my web design skills into application design while working with developers. These skills included wireframing and prototyping, design integration into PHP. There, I continued to champion business blogging and usability.

Mediagrif operated a B2B marketplace for electronic component resellers. Provided customer support, often technical in nature. Performed database entry before improving its workflow and rebuilding its core tool to increase database entry speed by 500%. Joined its marketing department and further developed skills in web design and brand development. Subsequently engaged in blogging and usability evangelism within the organization.