Chaitanya

+ Designed a multi-functional conversational AI bot that doubles as a comprehensive search tool. + Co-designed the connected TV experience prioritising live TV and intuitive user engagement on the platform. + Co-designed content consumption flows optimised for feature discovery and information clarity.

+ Pioneered cross-functional collaboration - fostering early content integration as well as content led initiatives. + Content owner for all monetisation and payment user journeys including subscription, rentals, add-ons, and e-commerce. + Partnered with product and engineering, enabling targeted content experiences for subscription renewal. + Created go-to-market content strategy for ZEE5 Add-ons.. + Content owner for all B2B and internal platforms including content management, partnership portals, and landing pages. + Extensively contributed to build the first ZEE5 Content Guide for consistent voice, tone and messaging across the platform. + Set up a new localisation workflow for ZEE5 providing better context to translators from across Zee offices. + Collaborated with research to conduct user studies evaluating content usability & comprehension of key terms. + Co-created content strategy for ILT20 experience on ZEE5. + Hired as a Product Designer, but transitioned to content design / UX writing