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Stefano Generali

Stefano Generali

Digital China advisor | Digital communication |

Managing Director China - Member of Management board at Intarget Group

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More than 15 years in communications and marketing. Background in digital journalism, currently working in China.

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Career: 11

Managing Director China - Member of Management board

Intarget Group

On-site

Nov 2018 - Present

STWG Coordinator

China-Italy Chamber of Commerce CICC

Hybrid

Aug 2025 - Present

Brand Marketing Manager

Deqiao Shanghai Fashion

On-site

Jun 2016 - Nov 2018

Digital Media Consultant

China Digital Consulting

Hybrid

Jan 2011 - Jun 2016

Communications Manager

Umana Persone

Sep 2014 - Aug 2015

Digital Marketing Consultant

Officine Mario Dorin Spa

Sep 2012 - Aug 2015

Communications Officer

Municipality of Grosseto

Oct 2009 - Sep 2012

www.turismo.grosseto.it www.comune.grosseto.it

Head Of Press

Municipality of Empoli (Florence)

Oct 2007 - Sep 2009

Multimedia Journalist

La Nuova Ecologia

Dec 2005 - Nov 2007

www.lanuovaecologia.it

Communication Officer

Leader+ European development initiative financed by EU structural funds FAR

Feb 2004 - Apr 2007

Leader+ is one of four initiatives financed by EU structural funds and is designed to help rural actors consider the long-term potential of their local region. Encouraging the implementation of integrated, high-quality and original strategies for sustainable development, it has a strong focus on partnership and networks of exchange of experience. https://ec.europa.eu/agriculture/rur/leaderplus/index_en.htm

Press Office Specialist

Legambiente

Apr 2000 - Nov 2005

www.festambiente.it www.legambiente.it

Skills: 49

Technical

Artificial Intelligence (AI)

Business

Business DevelopmentDigital MarketingDigital StrategyDigital TransformationE-CommerceManagementMarketing StrategyPublic Relations
Social media marketingStrategic Communications

Creative

Copywriting

Interpersonal

Analytical SkillsCommunicationConsumer BehaviorCross-functional Team LeadershipPeople ManagementPresentation SkillsProblem SolvingPublic Speaking
Stakeholder Management

Community

Event Management

Other

AdvertisingAnalysis ReportsBlogBrand MarketingBusiness InsightsBusiness TransformationBusiness-to-Business (B2B)C-Level
Digital MediaEditingExecutive TeamGetting Things Done (GTD) MethodGraphicsGreater ChinaIndependent ThinkingJournalismKey Performance IndicatorsLuxuryMarketing communicationMedia RelationsPerformance MarketingPress OfficePublic CommunicationsRelazioni con i mediaStrategic PartnershipsStrategic VisionWeb Content

Credentials: 11

Università Bocconi - Arts and Heritage Management

Università Bocconi

Jul 2025

24ore Business School - Destination Management

24ORE Business School

Jun 2025

UN World Tourism Organization - Destination marketing

UN Tourism Academy

May 2025

AI Master

Primo Piano s.c.r.l.

Aug 2024

MBA Essentials

LSE Online

May 2024

Università Bocconi - International Leadership and Organizational Behavior

Coursera

Mar 2023

Chinese for HSK 2

Peking University

Oct 2018

Management of Fashion and Luxury Companies

Università Bocconi

Jul 2017

Business English: Management and Leadership

Arizona State University

Jun 2016

Professional Public Qualification as Journalist

Ordine Nazionale dei Giornalisti - Rome (Italy)

Apr 2007

Education: 6

Liceo Ginnasio Carducci Ricasoli

Education

The London School of Economics and Political Science (LSE)

MBA Essentials

Shanghai Jiao Tong University

Certificate of Completion Chinese Language Courses for foreigners

http://www.sjtu.edu.cn/

Università degli Studi di Firenze

Bachelor's degree

http://www.unifi.it

Università Telematica Pegaso

Master's degree

LSI Education

Education

http://www.lsi.edu/en/

Languages: 4

Italiano(Native or bilingual)
English(Professional working)
Spanish(Limited working)
Chinese (Simplified)(Elementary)

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