serena-snoad
(she/her)Community consultant | Training & strategy for nonprofits and charities building safe, thriving online spaces | Wellbeing-first approach | Community builder since 2008
Founder at Good Community
Activity
Loading activity...
Career: 7
Founder
Good Community
Oct 2021 - Present
Founder
Good Community
It matters that we bring people together safely and sustainably. I empower and enable community professionals by designing and delivering training, providing advice and offering expert insight. I also work with non-profits and charities to provide advice on how to build online communities safely, in a way that protects community and team wellbeing. This includes team training, assessing and offering recommendations for improvement, and helping to troubleshoot key issues. I also speak at conferences and events (and write!) about good practice in online community management. My aim is to share practical advice and effective strategies on how to run communities safely, and how to protect and improve the wellbeing of community members and teams. My work is underpinned by 16 years of deep experience in community building and extensive training in communications, community, wellbeing, and people management. I care about my work and about the people I work with. I want you to succeed and to be safe.
Board Member
Community Consultants Collective
Jan 2026 - Present
Board Member
Community Consultants Collective
The Community Consultants Collective (CCC) supports independent consultants specializing in online communities. It offers networking, education, and resources to help members grow their careers, uphold standards, and advance the field. Serena serves as a Board Member, helping to guide CCC’s growth and impact.
Online Community Manager
Alzheimer's Society
London
Sep 2015 - Jan 2023
Online Community Manager
Alzheimer's Society
London
Overseeing community operation, promotion and development, and participating in the strategic development and management of the Advice Services department. Managing 18 people (including remote employees and volunteers): recruiting, inducting and supporting the team whilst using a high challenge high support model of people management. Handling people management systems and processes. Acting as product owner and super-admin of the software platform, training others on software usage, liaising with information security and working with hosting, developers and designers to identify and resolve issues and improve user experience. Creating and developing service policies and processes including terms and conditions, moderation and administration processes. Adapting safeguarding processes to a digital context and acting as safeguarding lead. Acting as functional lead on critical reputational and business continuity issues. Working with internal stakeholders to generate funding, raise the profile of the service, tell stories with data, cross-refer to other services and champion the needs of service users.
London Chapter Lead
CMX
London
May 2019 - Mar 2022
London Chapter Lead
CMX
London
We launched the CMX Connect London community in May 2019 and have now supported hundreds of London community professionals thrive, learn and network through monthly events. Our network includes community professionals across finance, tech, startup, dev and non-profit.
Online Community Coordinator
Alzheimer's Society
London, United Kingdom
Jan 2014 - Aug 2015
Online Community Coordinator
Alzheimer's Society
London, United Kingdom
I help to manage an online support community for people affected by dementia. My role was recently upgraded to reflect my increased responsibilties; which now include data analysis and volunteer management. There are three key aspects to my role: 1) Overseeing moderation, amending the software's admin panel and supporting moderators. I also manage and support the volunteers who help us to run the community. 2) Supporting community members by responding to queries, resolving technical issues and signposting vulnerable members to appropriate services. 3) Promoting the community internally by curating content for other communications channels, writing appropriate copy and externally by networking and doing presentations. I am experienced in using vBulletin version 4, google analytics, live chat software and IP checkers to manage and monitor the community. Key projects - coordinating live chat sessions then creating and sharing transcripts from relevant sessions - leading on the usability testing project; choosing an agency, creating a project plan, promoting the project, recruiting participants, approving project documents and handling relevant queries
Talking Point Administrator
Alzheimer's Society
London
Mar 2011 - Jan 2014
Talking Point Administrator
Alzheimer's Society
London
I help to manage an online support community for people affected by dementia. We offer support, information and a place for discussion. There are three key aspects to my role: 1) managing the community by overseeing moderation, helping to implement technical developments, protecting the community from malicious users and ensuring the rules are kept. I also directly and indirectly manage the volunteers who help us to run the community. 2) supporting community members by responding to queries, resolving technical issues and signposting vulnerable members to appropriate services. 3) promoting the community internally and externally by presenting at local offices, networking, writing appropriate copy and curating content for other communications channels. I am experienced in using vBulletin version 4, google analytics and IP checkers to manage and monitor the community. Key projects: - created a manual to help moderators understand and implement moderation; including technical tasks, supporting vulnerable members and signposting to other services - managed development of a new promotional flyer - implemented a technical solution to manage the community's extensive mailing list
Social Media Officer
Blood Cancer UK
Jul 2010 - Feb 2011
Social Media Officer
Blood Cancer UK
Helping to connect people by sharing stories of those affected by blood cancers and the people working their socks off to cure these hideous diseases. My experience managing and developing the social media presence of Leukaemia & Lymphoma Research started in 2008 and led to this role. This involved overseeing brand change comms via social media, training colleagues in effective social media content and community management, developing social content and programming, and selecting and testing relevant social media software tools.
Skills: 54
Other
Publications: 9
How to manage burnout & vicarious trauma
Australian Community Managers
The future of 'charity Twitter'
madlinsudn blog
How to manage emotional labour in communities
Australian Community Managers
Credentials: 5
Mental Health First Aid (Level 2 qualification)
NCFE
Counselling Skills (Level 2)
NCFE
Fundamentals of Community Strategy
CMX Media
Econsultancy
Education: 2
Cambridge Marketing College
Vocational degree-level qualification
2006 - 2008
Cambridge Marketing College
Vocational degree-level qualification
http://www.cipr.co.uk/courses/advanced-certificate Level 5 NQF
Activities / Societies: Member of the Chartered Institute of Public Relations
University of Durham
BA (Hons)
2000 - 2003
University of Durham
BA (Hons)
Activities / Societies: Worked in Grey College Art Gallery and Library Chaired Grey College Arts Committee Edited Phoenix Magazine Also a member of the Choral Society, College Choir, Octet, CU and lots of other groups
Courses: 8
Managing Volunteers 2 day course from DSC
Building Emotional Resilience in the Workplace - led by Samaritans
Communication Skills - speaking, listening, writing and reading effectively (led by Relate)
Managing difficult contacts - led by Samaritans
Google analytics standard training
Responding to emotional content (Helplines partnership)
Mobile usability and UX
Safeguarding for practitioners and managers
1
Awards: 3
- Jan 2026
Judge - Global Community Industry Awards
I was invited to return as judge of the nonprofit category for the second time.
- Jan 2022
Judge - Global Community Industry Awards
Global Community Industry Awards - Non-profit Category
- Jan 2020
Finalist - Community Industry Awards
Finalist in the Community Industry Awards - Executive Lead category. This award programme is established and managed by CMX.
Involvement: 2
Volunteering
Digital Candle
Volunteer Expert
Digital Candle
Volunteer Expert
I volunteer with Digital Candle to give charities and non-profit groups free digital advice on problems they're facing. Ask your question here - https://www.digitalcandle.org.uk/volunteer-your-time
Led by Community
Member of the Board of Advisors
Led by Community
Member of the Board of Advisors
I provide support and insight to help to shape the vision and operations of Led By Community
Languages: 1
- English(Native or bilingual)
Also find serena-snoad.eurosky.social on…
What else would you like to see here?
Missing something? Tell us what would make this page more useful.
Sign in to share an idea.