praecognition
Leading Data Science/AI teams with data engineering, modeling and analytics expertise.
Sr. Director, Marketing Science at Omnicom
Activity
Loading activity...
Career: 6
Sr. Director, Marketing Science
Omnicom
New York, NY
Feb 2025 - Present
Sr. Director, Marketing Science
Omnicom
New York, NY
At OMD, I lead the MarSci team for Banana Republic (Gap Brands), focusing on media performance analytics and audience insights. I've developed innovative frameworks for revenue forecasting and measurement, streamlining performance evaluation across all Gap Brands with an AI-forward emphasis. MMM, forecasting, AI enablement, audience, performance and awareness media are all areas my teams impact on a daily basis. My leadership has fostered a high performing team recognized for their excellence in marketing science.
Staff Data Scientist | Director, Activations
Samsung Electronics America
New York, NY
Aug 2023 - Jun 2024
Staff Data Scientist | Director, Activations
Samsung Electronics America
New York, NY
Led cross-functional teams in developing data-driven products and implementing machine learning solutions. Powered initiatives leveraging advanced analytics and big data to drive product innovation and customer insights.
Director of Analytics
Zenith
New York, New York, United States
Apr 2021 - May 2023
Director of Analytics
Zenith
New York, New York, United States
Led advanced analytics and data science projects for Lilly, TikTok and Lululemon. Directed the development and implementation of sophisticated statistical models and analytical solutions. Managed cross-functional teams in creating data-driven strategies to optimize business performance and ROI
Director of Analytics
Merkle
New York, New York, United States
Apr 2020 - Jan 2021
Director of Analytics
Merkle
New York, New York, United States
Oversaw the development and implementation of data science initiatives, including predictive modeling, machine learning, and advanced analytics solutions for L'Oréal USA. Led cross-functional teams in leveraging big data technologies to drive business growth and customer insights.
Manager, Insights & Analytics
Tinuiti
Miami/Fort Lauderdale Area
Nov 2018 - Mar 2020
Manager, Insights & Analytics
Tinuiti
Miami/Fort Lauderdale Area
Managed the development of analytics products and data science solutions across numerous clients and industries. Led projects involving data modeling and statistical analysis to derive actionable insights and optimize business strategies.
Sr. Digital Marketing Strategist, Analytics and Business Intelligence
Starmark International
Miami/Fort Lauderdale Area
Dec 2016 - Nov 2018
Sr. Digital Marketing Strategist, Analytics and Business Intelligence
Starmark International
Miami/Fort Lauderdale Area
Founded the company's analytics and business intelligence practice, generating new revenue streams across technology, healthcare, education, and travel verticals. Owned product vision, requirements, and roadmap for new Analytics practice area, including data governance policies and go-to-market strategy.
Education: 2
Temple University
MBA
Temple University
MBA
Marketing Strategy, Operations and IT Management
The City University of New York
Master of Science - M.S.
Sep 2022 - May 2025
The City University of New York
Master of Science - M.S.
AI, Machine Learning, Forecasting & Simulation, Computational Mathematics
Projects: 2
EleutherAI - Summer of AI Research (SOAR)
Aug 2025 - Sep 2025
EleutherAI - Summer of AI Research (SOAR)
Participating in a volunteer research group developing a prototype tool adapted from existing automated literature processing methods; extracting core information sets from curated Arxiv research papers, creating and storing in a knowledge graph for future reference by LLMs. The outcome of this project will be used as a building block for a larger research project on preparing for automated AI safety R&D towards ASI x-risk reduction.
Effectiveness and Systematic Constraints of X Community Notes (preprint)
Mar 2025 - May 2025
Effectiveness and Systematic Constraints of X Community Notes (preprint)
A Quantitative Analysis of Misinformation Intervention on X During the 2024 U.S. Election. This study examines the effectiveness of X’s Community Notes as an intervention against misinformation during the 2024 U.S. Presidential Election. Quantitative analysis of 38.5 million election-related posts and 13,745 Community Notes, identified both strengths and limitations in the program’s implementation....
Credentials: 2
Google Analytics
Google Ads | Search, Mobile, Display, Video & Shopping
Publications: 1
Volunteering: 1
Pro Bono Consultant
Taproot Foundation
Jul 2010 - Mar 2011
Pro Bono Consultant
Taproot Foundation
Directed brand strategy team for nonprofit client in Washington, DC
Awards: 1
Ari Bluman Mentor