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Philip Kreißel 🇪🇺🇺🇦

Inside the Fake Like Factories

60 min

Investigation of the fake engagement ecosystem: how thousands of Facebook, YouTube, and Instagram accounts received purchased likes. The researchers reverse-engineered Facebook's user-ID system to expose the scale of the problem, proving that a high percentage of accounts are dead or zombie accounts. Presented with Dennis Tangang and Svea Eckert.