Paulo H

As Technical Lead at Pink Joint, I spearheaded the development and maintenance of a ecommerce platform for CBD-based products in Canada.

• Developed eCommerce solutions adhering to Canadian regulations for CBD products, including crafting secure plugins;
• Produced key reports and marketing insights, propelling a surge in traffic and sales;
• Implemented a cost-effective SEO and server optimization strategy, enhancing e-commerce ROI;

Technical lead and co-founder of one of Brazil's largest Japanese pop culture media networks, reaching 550k+ monthly pageviews and 90k+ unique monthly users across a network of independent blogs and podcasts.

Owned the full infrastructure: server architecture, WordPress at scale, performance under real traffic, with years of uptime with no dedicated ops team.

Built and coordinated a network of independent creators under shared infrastructure and centralized ad sales, helping professionalize fan-driven media production in Brazil. Hosted Fala Otaku, the network's weekly podcast (188+ episodes produced) and moderated industry panels and editor roundtables at major conventions.

Working at Namu Cursos, the first EAD website focused on quality of life in Brazil, I offered online courses in yoga, Pilates, and healthy eating. I also worked at Portal Namu, managing team projects involving technology, content, and audiovisual production.

• Orchestrated CMS and video course platforms strategy from planning to execution, integrating IT, development, design, video production, and editing teams;
• Orchestrated the launch of Brazil's first wellness-focused online course platform within three months;
• Reinvented course launch processes, establishing clear targets and performance metrics, resulting in a 600% surge in organic traffic and a 15-20% impact on monthly sales;
• Cultivated a design and writing team to prioritize SEO, tripling organic reach;
• Significantly reduced IT expenses by 200% while streamlining product and tech processes to boost efficiency.

As a freelancer for BlueBus Portal, I took charge of server systems and CMS management, optimizing AWS server configuration for enhanced scalability and reliability.

• Slashed maintenance costs by 70% through strategic IT restructuring;
• Vital role in amplifying portal traffic by 230%, assuring data stability and integrity throughout;
• Innovated custom WordPress plugins, elevating site functionality and user experience.

• Developed control systems for NGOs and streamlined the agency's CMS;
• Deployed SCRUM and version control systems, modernizing development practices and speeding the development process by 70%.

• Prospection of new suppliers for the agency;
• Search and internal discussion of new technologies that could be used in actions with customers;
• Technical monitoring of technology projects and definition of scope, environment, cost, technology and solutions to be used;
• Creation and monitoring of project schedules;
• Helping the Creation Team for delivery of the arts according to the specifications;
• Clients: MCassab, The Fifties, Burger Lovers, Garoto, Nestlé, Trifil, D&D, e-Fácil, Spicy.

Editor focused on news, tips and news about Free Software and Linux

As a skilled PHP backend developer with expertise in Linux, shell scripting, and LAMP/LEMP environments, I offer an array of services and develop secure, scalable, high-performance web applications.

• Web server installation/configuration: Proficient with AWS, DigitalOcean, Netlify, and other solutions. Experience in setting up secure LAMP/LEMP servers with necessary add-ons for optimal performance.
• PHP/shell script development/maintenance: Efficiently automate repetitive tasks like backups or software updates to save time and reduce errors.
• Server performance optimization: Knowledgeable in addressing bottlenecks impacting performance by implementing caching, optimizing database queries/resources, and reducing server load. These optimizations lead to cost savings for clients.
• Troubleshooting/debugging: Expert in Linux, shell scripting, and LAMP/LEMP environments, enabling rapid diagnosis and resolution of issues within web applications.

My experience as a freelance developer ensures clients' web applications are designed for success from the ground up. Focusing on security, scalability, and performance, I tackle challenges efficiently while creating tailored solutions to meet client needs.

• Project management for several customers in the food, clothing, supermarkets, philanthropic associations, and others;
• Monitoring the creation and development of websites and portals with different levels of complexity, always following the Web standard;
• Monitoring the creation and development of banners in Flash and DHTML, as well as mail marketing for several clients;
• Clients: The Fifties, Burger Lovers, Garoto, Nestlé, Trifil, D&D, e-Facil, Roldão, Spicy.

• Managed an online portal and internal blogs with over 2 million visitors monthly.
• In 2011, migrated the portal to the R7 network, aligning server configuration with portal requirements while keeping the services 100% online;
• Initiated the migration of the custom CMS to WordPress in 2012, achieving a 50% gain in speed access,

• Oversaw projects for the publisher's area, bringing 30+ new publishers;
• Conducted project development report generation, backlog story maintenance, and product testing, and provided advanced publisher support;
• Developed plugins for WordPress using boo-box technology that reached more than 5,000 publishers

Developed several CMS and PHP personalized solutions focused on social media platforms for 20+ clients

• Crafted and maintained Business Management and ERP, CRM, and BI systems, and generated essential reports in PHP/MySQL;
• Developed and managed the company's Intranet in Linux, serving as the main repository for documentation, reducing licensing costs;
• Led the development of systems for various company departments and coordinated updates to the management system

• Assistance for network restructuring;
• Responsible for user support;
• Responsible for software/hardware maintenance;
• Responsible for the Development, Creation and Maintenance of the company's websites.