Marketing Director at REGIOCAST with around 20 years of experience across agency and in-house roles, working with a wide range of B2C and B2B brands. I lead teams on strategy and content to drive measurable brand growth: from branding and creative to performance marketing, CRM, and events. Data-driven, AI-powered, and cross-channel. With clear processes, playbooks, and a commitment to communication that delivers.
Designing future-proof communication for insurance companies, energy suppliers and construction companies, among others. Translating complex brand requirements into measurable campaigns with clear performance indicators. Early integration of artificial intelligence into strategic processes. Contribution to internal initiatives (economy for the common good, product development) and knowledge transfer.
Eichhof.me
Hamburg, Hamburg, DE · Remote
Feb 2020 - Dec 2022
Strategic consulting for brands in retail, sports and lifestyle. Projects in collaboration with agencies and directly for clients such as segmenta, Kaufhaus Stolz and RAD RACE. Focus on customer journey optimisation and target group-oriented positioning.
Rock&stars Digital Gmbh
Hamburg, Hamburg, DE · On-site
Jan 2019 - Jan 2020
Management of an interdisciplinary team for digital communication at the meeting point of creation, technology and location marketing. Comprehensive support for the client Unibail-Rodamco-Westfield for the Westfield Hamburg-Überseequartier. Planning and implementation of multimedia formats, including AR and VR applications. Combining strategic consulting with operational project management and transforming complex communication goals into concrete touchpoint experiences.
DOKYO GmbH
Hybrid
Jul 2016 - Dec 2018
Initially freelance consulting, then permanent position. Close collaboration with Unilever's international brand teams to develop digital strategies, coordination between strategy, creation, IT and external agencies. Development of processes and standards for digital communication, customer journeys, GDPR-compliant platforms and governance.
DOKYO GmbH
Hybrid
Mar 2014 - Jun 2015
Freelance
Beebop Media Ag
On-site
Aug 2010 - Feb 2014
From social media manager to account director. Responsible for strategic and operational management of a diverse client portfolio (including PayPal, Samsung, Wolverine Worldwide). Development and management of the digital key account yourfone.de. Developed innovative social media concepts and interactive platforms (social-driven microsites, engagement tools with integrated sales targets). Jointly responsible for the structural and content-related development of the agency and the team.
Freelance
Remote
Feb 2006 - Sep 2011
Freelance writer and blogger for print and online media, such as Raveline and the regional magazine bookup. Own blogs on digital culture, gadgets and music (including muschisuppe.com and digital-listening.de).
Scholz & Friends
Aug 2009 - Jul 2010
Conceptualisation and management of social media activities for clients such as Vodafone Germany, BIG and Robinson. Development of promotional and campaign concepts, editorial management of ongoing activities, and establishment and maintenance of active brand communities on digital channels.
1000MIKES
Hybrid
May 2008 - Jul 2009
Community management for 1000MIKES, a platform for user-generated live audio content. Editorial support for the website, forum and newsletter, cooperation management (radio.de, AS&S, RMS), live event support and technical user guides for live streams via telephone or computer.
Skills: 54
Technical
Data GovernanceWordPress
Business
Content MarketingCustomer-Relationship-Management (CRM)MarketingOnline-MarketingProject ManagementSocial MediaSocial Media Marketing
123 activity events across 12 months, most active on Bluesky network.
PostedBluesky network·
French duo Justice has composed the original score for the hugely anticipated GTA VI, and they're sharing a single featuring Tame Impala, SZA, and King Gizzard & the Lizard Wizard.
#SPIN #music #GTA6 #Justice
Victor Miller, who wrote the original Friday the 13th, died at 86. His lasting gripe with the sequels: he always saw Pamela Voorhees as the true villain, not her son Jason 🔪
#horror #film
After 28 years and nearly 50,000km circling the globe on foot, Karl Bushby finished his journey with one last unexpected swim across the English Channel back home.
#expedition #adventure
The early days of DJ Jazzy Jeff and Will Smith in Philadelphia are getting the screen treatment, with a scripted series called 215 in the works from Will Smith's Westbrook Studios 🎬🎧
#Mixmag #hiphop #WillSmith
