Oliver Eichhof

(he/him)

Making radio matter to listeners

Marketing Director at REGIOCAST GmbH & Co. KG

Hamburg, Hamburg, Germany🇩🇪

Marketing Director at REGIOCAST with around 20 years of experience across agency and in-house roles, working with a wide range of B2C and B2B brands. I lead teams on strategy and content to drive measurable brand growth: from branding and creative to performance marketing, CRM, and events. Data-driven, AI-powered, and cross-channel. With clear processes, playbooks, and a commitment to communication that delivers.

Focus areas: Brand Strategy & Positioning, Content & Social Strategy, Performance Marketing & CRM, Employer Branding, Campaign Development, Team Leadership & Processes, KPI Frameworks, Stakeholder Management.

Activity

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Career: 10

Marketing Director

REGIOCAST GmbH & Co. KG

Hybrid

Feb 2026 - Present

Strategy Director Marketing & Digital

wirDesign

Berlin, State of Berlin, DE · Hybrid

Jan 2023 - Oct 2025

Designing future-proof communication for insurance companies, energy suppliers and construction companies, among others. Translating complex brand requirements into measurable campaigns with clear performance indicators. Early integration of artificial intelligence into strategic processes. Contribution to internal initiatives (economy for the common good, product development) and knowledge transfer.

Digital Strategist

eichhof.me

Hamburg, Hamburg, DE · Remote

Feb 2020 - Dec 2022

Strategic consulting for brands in retail, sports and lifestyle. Projects in collaboration with agencies and directly for clients such as segmenta, Kaufhaus Stolz and RAD RACE. Focus on customer journey optimisation and target group-oriented positioning.

Unit Lead Marketing & Concepts

rock&stars digital gmbh

Hamburg, Hamburg, DE · On-site

Jan 2019 - Jan 2020

Management of an interdisciplinary team for digital communication at the meeting point of creation, technology and location marketing. Comprehensive support for the client Unibail-Rodamco-Westfield for the Westfield Hamburg-Überseequartier. Planning and implementation of multimedia formats, including AR and VR applications. Combining strategic consulting with operational project management and transforming complex communication goals into concrete touchpoint experiences.

Senior Consultant Digital

DOKYO GmbH

Hybrid

Jul 2016 - Dec 2018

Initially freelance consulting, then permanent position. Close collaboration with Unilever's international brand teams to develop digital strategies, coordination between strategy, creation, IT and external agencies. Development of processes and standards for digital communication, customer journeys, GDPR-compliant platforms and governance.

Digital Marketing Specialist

DOKYO GmbH

Hybrid

Mar 2014 - Jun 2015

Freelance

Account Director

beebop media ag

On-site

Aug 2010 - Feb 2014

From social media manager to account director. Responsible for strategic and operational management of a diverse client portfolio (including PayPal, Samsung, Wolverine Worldwide). Development and management of the digital key account yourfone.de. Developed innovative social media concepts and interactive platforms (social-driven microsites, engagement tools with integrated sales targets). Jointly responsible for the structural and content-related development of the agency and the team.

Blogger

Freelance

Remote

Feb 2006 - Sep 2011

Freelance writer and blogger for print and online media, such as Raveline and the regional magazine bookup. Own blogs on digital culture, gadgets and music (including muschisuppe.com and digital-listening.de).

Social Media Manager

Scholz & Friends

Aug 2009 - Jul 2010

Conceptualisation and management of social media activities for clients such as Vodafone Germany, BIG and Robinson. Development of promotional and campaign concepts, editorial management of ongoing activities, and establishment and maintenance of active brand communities on digital channels.

Community Manager

1000MIKES

Hybrid

May 2008 - Jul 2009

Community management for 1000MIKES, a platform for user-generated live audio content. Editorial support for the website, forum and newsletter, cooperation management (radio.de, AS&S, RMS), live event support and technical user guides for live streams via telephone or computer.

Education: 4

Hochschule Bremerhaven

Digital Media

Sep 2007 - Aug 2008

Kaufmännische Lehranstalten Bremerhaven

Advanced Technical College Certificate (Fachhochschulreife), Economics

Aug 2006 - Jun 2007

Kreishandwerkerschaft Bremerhaven

Informatikkaufmann (IHK)

Aug 2001 - Jan 2004

Eurospar Warenhandels GmbH

Retail Specialist (IHK, vocational degree), Food & Grocery

Aug 1995 - Jul 1998

Secondary School Certificate (Mittlere Reife)

Credentials: 1

Leadership Training

Aug 2012

Languages: 3

German(Native or bilingual)

Englisch(Professional working)

Danish(Elementary)

Skills: 54

Technical

Data GovernanceWordPress

Business

Content MarketingMarketingOnline-MarketingProject ManagementSocial MediaSocial Media Marketing

Interpersonal

Stakeholder-Management

Community

Community Management

Other

Account-ManagementBlog-MarketingBloggerContent-ErstellungContent-StrategieCustomer-Journey-MappingCustomer-Relationship-Management (CRM)Digital Innovation

Digitale MedienDigitale StrategieDigitale TransformationDigitales MarketingDigitalisierungEmployer BrandingFührungskräfteentwicklungInfluencer-MarketingInteraktives MarketingInternationales ProjektmanagementJourney MappingKampagnenentwicklungKampagnenmanagementKommunikationsstrategieKooperationKünstliche Intelligenz (KI)Live-EventsMarkenstrategieMarketingstrategieMobile KommunikationMultichannel-MarketingstrategieNewslettererstellungOmnichannel-MarketingSocial CommerceSocial-Media-KommunikationSocial-Media-StrategieStandortbasiertes MarketingStrategische BeratungStrategische KommunikationStrategische MarketingberatungTeamführungTeammanagementTechnischer SupportWeb-RedaktionWerbungWissensmanagement

Also find Oliver Eichhof on…

EuroSky (@ollri.ch)

eichhof.me