Product Architect | Designer, engineer, initiator and idealist pushing for equal empowerment.
Curious kid with an architectural mindset, combining software architecture and interaction design to work on digital organisations, systems, platforms and products. Currently focussed on transforming organisations (alive, decentralised and agile) through digital modelling as to industrialise software (predictability, quality and scale).
We are living through the complete convergence of offline and online as this digital revolution advances. As we shape this transformation, we carry responsibility for the profound impact of its outcome.
I want my life’s work to have contributed to a more just, sustainable, free and vibrant world for all. I hope to achieve this by creating systems that treat all humans with respect, are interoperable and agile, open and distributed, sustainable and thus a positive contribution to progress. I enjoy exploring and solving meaningful, complex and unconventional problems in diverse environments by fostering people.
Global perspective. Local actuation. Nomadic spirit.
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Track Record
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Career13
Co-Founder and Head of Product
SeaBoard Technologies
May 2022 - Aug 2025
Co-Founder and Head of Product
SeaBoard Technologies
SeaBoard empowers seafarers from underbanked countries to receive and hold their wages in USD and transact and convert as better rates than with traditional banks. The basic offering allows holding USD, spending overseas via debit card, transferring to banks in 40+ countries. Conceptualised and led the development of the digital platform (mobile apps, backend, back-office and admin console) to deliver this on top of different banking-as-a-service (BaaS) partners. Set up and led an in-house product and engineering team to launch and extend a proof-of-concept to serve 2000 seafarers transacting 2M USD total. As co-founder in this 0→1 corporate venture journey, involved in setting culture and processes, building team business, deal with partner platforms, own internal systems, support customers and engage with investors for fundraising.
Engagement Lead
PebbleRoad
Jan 2022 - Jul 2023
Engagement Lead
PebbleRoad
Product Owner / Design Lead
PebbleRoad Pte Ltd
Sep 2017 - Dec 2021
Product Owner / Design Lead
PebbleRoad Pte Ltd
Leading business through digital transformation projects with vision and strategy, agile, lean and design thinking delivered through product leadership: Leading a digital transformation project at a 170,000 staff (5,000 management) Indonesian agricultural business delivered through a performance dashboard; recasting the company operations from siloed and fragmented to collaborative decision making: – Developing an agile business operation and mindset – Leading approach, methodology, toolkit & delivery sprints via multi-party teams to customise & deploy Domo dashboards – Design and product-managing an org-wide dynamically generated dashboard system based on multi-dimensional business models Strategic product ownership and coaching for a team multi-organisation team focussing on governmental healthcare transformation: using lean startup sprints to understand, define and test value propositions for a platform for more holistic and longitudinal elderly care.
Advisor for Design
Gumbuya Inc.
Aug 2017 - Dec 2019
Advisor for Design
Gumbuya Inc.
Head of Design
Gumbuya Inc.
Oct 2014 - Aug 2017
Head of Design
Gumbuya Inc.
Gumbuya is a semantic computing platform to build and run applications on a semantic graph. A fundamentally different paradigm, it allows for an industrialised software build approach making the long tail of SaaS applications feasible: Like constructing a building, an architect creates a model together with the domain experts. This model is a bill of materials and allows for straight-forward assembled by IT resources—compared to traditional approaches, where a spec has to be interpreted by craftspeople. This approach lowers cost and time to market and increases predictability, consistency, reliability and flexibility. Gumbuya has built the platform from ground-up, created tooling, methodology and service offering to deliver client projects. Working as a team, I lead and/or am heavily involved in: – UI/UX design: Our SaaS platform and tooling, customer products – Product design: Customers products from inception to modelling, to delivery – Development of our industrialised build methodology – Product management of the platform’s analytics capability – Design & content: Go-to-market materials like website, pitches, templates, etc. – Onboarding and training for partners and customers – Technical sales support
Senior Interaction Designer
Gumbuya Inc.
Jan 2013 - Oct 2014
Senior Interaction Designer
Gumbuya Inc.
Building the next generation cloud platform for digital engagement, my responsibility was: – Envision, design and product-manage the platform’s system-level analytics capabilities – Creation of proof-of-concept analytics visualisations – Design of developer tools and templating – UI/UX design and iteration on various aspects of the platform
Co-Founder and Interaction Designer
Extra Thought
Sep 2010 - Jul 2013
Co-Founder and Interaction Designer
Extra Thought
Consulting services for organisations, products and services for interaction design, user experience (UX), usability and user research. Design and prototyping of a range of digital products: applications for web and mobile, data visualisations.
Project Manager and Interaction Designer
Opera Software
May 2009 - Mar 2010
Project Manager and Interaction Designer
Opera Software
Design and management of the product deliveries by the fully integrated 10-person web application development department. Delivered client projects (mobile and TV applications), company products (developer tools), grew the team and improved the quality of the team output.
Interaction Designer
Opera Software
Aug 2006 - Apr 2009
Interaction Designer
Opera Software
Interaction design to improve the user experience for the users of Opera's solutions mainly ranging form desktop and mobile widgets, partner app stores and developer tools.
Software Engineer
IBM Zurich Research Lab
Jul 2004 - Jan 2005
Software Engineer
IBM Zurich Research Lab
Creation of a flexible reporting tool to convert data from files, databases, etc. into finished reports in PDF, HTML, etc.
Programmer
Actinium Software GesmbH
Jul 2003 - Sep 2003
Programmer
Actinium Software GesmbH
Adapting a CMS system to the companies needs and als deploying created templates for a customer in the rollout phase. Installation of a VoIP system and configuration of it (SWYX)
Research Assistant
Usability Lab, Vorarlberg University of Applied Sciences
Jan 2003 - Aug 2003
Research Assistant
Usability Lab, Vorarlberg University of Applied Sciences
Developing a biometric data visualisation tool.
Shop Assistant
Niedermeyer Fotohandel
Jan 2002 - Oct 2002
Shop Assistant
Niedermeyer Fotohandel
Sales and customer service for the whole range of 2000s electronics.
Education3
Chalmers University of Technology
MSc
2005 - 2007
Chalmers University of Technology
MSc
Masters programme in Swedish with courses in user interfaces, interaction design, design thinking, ubiquitous computing and human computer interaction.
Activities / Societies: T2I-Lab
FH Vorarlberg
Dipl. Ing. (FH)
Oct 2001 - Oct 2005
FH Vorarlberg
Dipl. Ing. (FH)
Undergrad education in software engineering (iTec: information & communication architecture): Strong focus on software architecture and programming. Foundation level courses on project- and team management as well as business. Diploma thesis: Measurement and emotional interpretation of user mouse movements.
Activities / Societies: PASD
Linköpings Tekniska Högskola
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Jan 2004 - Jun 2004
Linköpings Tekniska Högskola
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Exchange semester with courses in parallel programming, formal languages, web development and information security.
Activities / Societies: ESN
Credentials4
Professional Scrum Master I (PSM I)
Scrum.org
University of Virginia Darden School of Business
Publications5
eMotion - Estimation of User's Emotional State by Mouse Motions
FH Vorarlberg; VDM Verlag, Saarbrücken
Mobile Internet User Experience
MobileHCI, Singapore 2007
User Experience of Mobile Web Browsing
IT University of Gothenburg
Tabletop Interaction: Research Alert
NordiCHI, Oslo 2006.
Control vs. Convenience: Critical Factors of Smart Homes
SIDeR, Gothenburg 2006
Volunteering9
Board Member and SOTG Commission Chair
World Flying Disc Federation
Jan 2020 - Dec 2021
Board Member and SOTG Commission Chair
World Flying Disc Federation
The WFDF (World Federation of Flying Disc) governs and grows flying disc sports globally. As chair of the SOTG Commission, I represent the sportspersonship perspective.
Head of Communications & IT
Ultimate Players Association of India
2016 - Jul 2018
Head of Communications & IT
Ultimate Players Association of India
Managing the communication of the organisation with its members, other organisations and 3rd parties. Overseeing the general public relations and image of the organisation as well as the creating of more structured and consistent tone and processes for recurring events (e.g. national teams, tournaments, etc.).
Administrator
Ultimate Players Association of India
Apr 2012 - Jul 2018
Administrator
Ultimate Players Association of India
Started the indiaultimate.org website as a means to bring the Ultimate community of India together and provide them with an online presence. Since then I have managed the organisations' IT needs, implemented and migrated a number of systems and set up infrastructure for communication and collaboration, most notably: moved from spreadsheet-based member management to a SaaS solution, shifted the website from Wordpress to Ultimate Central and planned and ran two Executive Board elections online.
Creator & Curator
DestrActions
Jun 2011 - Jun 2013
Creator & Curator
DestrActions
DestrActions is a monthly design meet-up for designers of various backgrounds to collaborate and learn through randomised teams working on a 90 minute design challenge. I created the concept and ran the sessions for two years. With attendance between 15–45 people per session, it was a staple in the growing Singapore design scene and has inspired other events.
Lab Manager
t2i Lab
Aug 2005 - Apr 2007
Lab Manager
t2i Lab
Created a simple CMS for the lab website (http://t2i.se) and supported the other lab members in terms of administration and research.
President
PASD - Plattform Aktiver Studenten Dornbirn
Jan 2003 - Jan 2004
President
PASD - Plattform Aktiver Studenten Dornbirn
Heading the student organisation at FH Vorarlberg: Organising student events and an exchange buddy system.
Board Member an SOTG Commission Chair
World Flying Disc Federation
Jan 2024 - Present
Board Member an SOTG Commission Chair
World Flying Disc Federation
The WFDF (World Federation of Flying Disc) governs and grows flying disc sports globally. As chair of the SOTG Commission, I represent the sportspersonship perspective.
SOTG Commission Member
World Flying Disc Federation
Mar 2018 - Present
SOTG Commission Member
World Flying Disc Federation
The WFDF (World Federation of Flying Disc) SOTG (Spirit of the Game) commission governs and grows the sportspersonship aspect of all flying disc sports globally. As a member, I am interested in measuring the development of SOTG and enhancing the tools available to grow and share this unique aspect of the sport.
Founder, Captain, Coach and Elder
Appendix Ultimate Club
Jan 2012 - Present
Founder, Captain, Coach and Elder
Appendix Ultimate Club
Started Singapore's first Beach Ultimate club and helped foster it to over 50 members. We are quite unique as we are an open club for anybody to join, and we're actively growing the community, not just catering to a particular type of athlete. Our goal is to give people an opportunity to experiment, learn and grow as humans and leaders first, not just as athletes.