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User Experience Ambassador and Web Strategist from Tübingen, Stuttgart region, with many years of professional experience in the IT, software, marketing and communications industries – freelance, self-employed, employed. Competent in the areas of User Experience Design, Human Centered Design, Usability Engineering, Information Architecture, Information Design and Strategic Communication. Completed a Master of Arts degree at the Eberhard Karls University of Tübingen in the fields of general rhetoric and empirical cultural studies, with undergraduate studies in art history and business administration. Currently a lecturer in Human Centered Design and Human Computer Interaction. Happy husband, proud father, passionate photographer, enthusiastic music listener, avid cyclist and committed European.

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Career: 16

Chief Marketing Officer

d-serv GmbH

Hybrid

Jan 2019 - Dec 2025

Responsible for market research, product management, User Experience and Interaction Design - especially for the Web-To-Publish solution ci-book™ - distribution channel management, brand management, marketing communications including advertising, promotions and public relations.

User Experience Ambassador und Web Strategist

Ergonomic::on

Hybrid

Feb 2014 - Jan 2024

Consulting and concept developing for several advertising agencies, small, medium and enterprise companies from various sectors. Focal point: Internet, intranet and extranet portals with connected and integrated applications for communication, transaction, collaboration and digital added value.

Hochschuldozent

Esslingen University of Applied Sciences

On-site

Sep 2014 - Aug 2019

Faculty of Information Technology | Human Computer Interaction, Human Centered Design, User Experience Design, Usability Engineering, Information Architecture, Information Design.

Prokurist

Schmid und Marek GmbH

On-site

Feb 2014 - Jan 2019

Real estate management: factory buildings, houses, flats. Financial management: accounting and controlling. Asset management: company and capital investments.

Universitätsdozent

University of Tübingen

On-site

Apr 2009 - Mar 2014

Institute for Media Studies, Faculty of Modern Languages | Information Architecture, Information Design, Usability Engineering, Human-Centred Design, Human-Computer Interaction, Web Design.

User Experience Manager und Web Strategist

Territory CTR GmbH

On-site

Oct 2010 - Jan 2014

Consulting and concept development within the Bertelsmann Group, Arvato and for numerous small, medium-sized and large companies from various industries. Key areas: corporate communication, e-business, e-commerce, e-learning, marketing, consulting, online media, print media, media production, information services, publishing, printing.

User Experience Ambassador und Web Strategist

Ergonomic::on

Hybrid

Oct 2004 - Sep 2010

Consulting and concept developing for several advertising agencies, small, medium and enterprise companies from various sectors. Focal point: Internet, intranet and extranet portals with connected and integrated applications for communication, transaction, collaboration and digital added value.

User Experience Architect

Nolte&Lauth

Hybrid

Apr 2006 - Mar 2008

Consulting and concept development for small, medium-sized and large companies from various industries. Key areas: Internet, intranet and extranet portals with connected and integrated web applications for communication, transactions and collaboration.

Creative Director

dgm kommunikation GmbH

On-site

Apr 2004 - Mar 2006

Consulting for advertising agencies and companies. Creation of requirement catalogues, specifications and project plans. Management and implementation of presentations, workshops and seminars. Development of concepts for websites, web applications, marketing and sales solutions, and advertising campaigns.

Creative Director

21torr

On-site

Sep 2000 - Apr 2004

Consulting for advertising agencies and companies. Creation of requirement catalogues, specifications and project plans. Management and implementation of presentations, workshops and seminars. Development of concepts for websites, web applications, marketing and sales solutions, and advertising campaigns.

Head of media economy division and referee for media industry

IHK Reutlingen

On-site

Apr 1999 - Sep 2000

In cooperation with management: Lead responsibility for media industry, media politics, press at federal state level (Baden-Württemberg). Advising start-ups and small to medium-sized enterprises on media and information technologies.

Webdesigner

JAU Internetdienstleistungen

Hybrid

Jul 1996 - Dec 1998

Gestaltung, Programmierung, Implementierung und redaktionelle Pflege von Websites; Beratung und Schulung von kleinen Unternehmen.

Research Assistant

kunsthalle tübingen

On-site

Jan 1993 - Dec 1998

Design, development and administration of the website, author and designer of several print brochures and flyers for public relations. Art history tours of exhibitions (19th and 20th centuries).

Research Assistant

University of Tübingen

May 1992 - Sep 1998

• At the Ludwig Uhland Institute for Empirical Cultural Studies, responsible for website development and providing support and advice to lecturers and students. (1996–1998) • In the Media Department, Faculty of Modern Languages, responsible for media archiving and providing support and advice to lecturers and students in the AV field. (1995–1998) • In the Literature and Theatre Studio for media archiving and support and advising of lecturers and students in the AV field. (1994-1995) • At the Seminar for General Rhetoric for editorial work on scientific publications by professors at the seminar and for the support and organisation of practical seminars in the AV field. (1993-1994)

Trainee

Medienfilme Stollenmaier GmbH

Oct 1992 - Dec 1992

Studio and live productions (television and video), sports broadcasts, electronic reporting (camera, sound and editing).

Trainee

Dr. Josef Raabe Verlags-gmbh

Jun 1992 - Aug 1992

Editorial team, ‘Handbook of Cultural Management’

Skills: 53

Other

AccessibilityAxureCard Sortingci-book™ | constant corporate designConcept DevelopmentContent StrategyContextual InquiryDesign Strategy
Design ThinkingE-CommerceEthnographyExperience DesignHeuristic AnalysisHeuristic EvaluationHuman Computer InteractionHuman FactorsInformation ArchitectureInformation DesignInformationsarchitekturInformationsdesignInteraction DesignInterfacedesignMobile DesignMockupsNutzererfahrungNutzerforschungNutzerzentriertes DesignOnline MarketingPaper PrototypingParticipatory DesignPersonaRapid PrototypingService DesignTask AnalysisTechnische DokumentationTechnische RedaktionTechnischer SupportTechnisches SchreibenUsabilityUsability EngineeringUsability TestingUser ExperienceUser Experience DesignUser InterfaceUser Interface DesignUser ResearchUser ScenariosUser-centered DesignWeb 2.0Web ApplicationsWire FramingWireframeWireframes

Publications: 3

Content Usability - Vorstellung eines Kriterienkatalogs zur Überprüfung der Gebrauchstauglichkeit von Inhalten

Wagner, Claus; Lotterbach, Silke; Marek, Michael (2010) in: Tagungsband Usability Professionals 2010, German UPA, (Seiten 123-128)

Sep 2010

Eloquent Design of Human-Computer Interaction

Marek, Michael (2008) in: Tagungsband Usability Professionals 2008, German UPA, (Seiten 246-251)

Sep 2008

Die Rhetorik der Website – Die Strukturierung und visuelle Gestaltung polylinearer, hypermedialer Publikationen

Marek, Michael (1999) in: Magisterarbeit, Seminar für Allgemeine Rhetorik, Universität Tübingen

Sep 1999

Credentials: 1

Technische Redaktion (TAE)

TAE – Technische Akademie Esslingen e.V.

Jul 2026

Education: 1

Eberhard Karls Universität Tübingen

Master of Arts, General Rhetoric, Empirical Cultural Studies, Art History, Business Administration

Jan 1991 - Jan 1999

Note: With distinction (1.0) Topic of the master's thesis: The rhetoric of the website - The structuring and visual design of polylinear, hypermedial publications. Examination topics: Ancient rhetoric, documentary film, media impact research. Major subjects, final degree: General Rhetoric and Empirical Cultural Studies. Minor subjects, foundation degree: Art History and Business Administration.

Involvement: 1

Volunteering

German UPA

Vice President

Sep 2008 - Aug 2010

Languages: 2

  • Deutsch(Native or bilingual)
  • Englisch(Professional working)

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