Michael Marek
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Career: 16
Chief Marketing Officer
d-serv GmbH
Hybrid
Jan 2019 - Dec 2025
Chief Marketing Officer
d-serv GmbH
Hybrid
Responsible for market research, product management, User Experience and Interaction Design - especially for the Web-To-Publish solution ci-book™ - distribution channel management, brand management, marketing communications including advertising, promotions and public relations.
User Experience Ambassador und Web Strategist
Ergonomic::on
Hybrid
Feb 2014 - Jan 2024
User Experience Ambassador und Web Strategist
Ergonomic::on
Hybrid
Consulting and concept developing for several advertising agencies, small, medium and enterprise companies from various sectors. Focal point: Internet, intranet and extranet portals with connected and integrated applications for communication, transaction, collaboration and digital added value.
Hochschuldozent
Esslingen University of Applied Sciences
On-site
Sep 2014 - Aug 2019
Hochschuldozent
Esslingen University of Applied Sciences
On-site
Faculty of Information Technology | Human Computer Interaction, Human Centered Design, User Experience Design, Usability Engineering, Information Architecture, Information Design.
Prokurist
Schmid und Marek GmbH
On-site
Feb 2014 - Jan 2019
Prokurist
Schmid und Marek GmbH
On-site
Real estate management: factory buildings, houses, flats. Financial management: accounting and controlling. Asset management: company and capital investments.
Universitätsdozent
University of Tübingen
On-site
Apr 2009 - Mar 2014
Universitätsdozent
University of Tübingen
On-site
Institute for Media Studies, Faculty of Modern Languages | Information Architecture, Information Design, Usability Engineering, Human-Centred Design, Human-Computer Interaction, Web Design.
User Experience Manager und Web Strategist
Territory CTR GmbH
On-site
Oct 2010 - Jan 2014
User Experience Manager und Web Strategist
Territory CTR GmbH
On-site
Consulting and concept development within the Bertelsmann Group, Arvato and for numerous small, medium-sized and large companies from various industries. Key areas: corporate communication, e-business, e-commerce, e-learning, marketing, consulting, online media, print media, media production, information services, publishing, printing.
User Experience Ambassador und Web Strategist
Ergonomic::on
Hybrid
Oct 2004 - Sep 2010
User Experience Ambassador und Web Strategist
Ergonomic::on
Hybrid
Consulting and concept developing for several advertising agencies, small, medium and enterprise companies from various sectors. Focal point: Internet, intranet and extranet portals with connected and integrated applications for communication, transaction, collaboration and digital added value.
User Experience Architect
Nolte&Lauth
Hybrid
Apr 2006 - Mar 2008
User Experience Architect
Nolte&Lauth
Hybrid
Consulting and concept development for small, medium-sized and large companies from various industries. Key areas: Internet, intranet and extranet portals with connected and integrated web applications for communication, transactions and collaboration.
Creative Director
dgm kommunikation GmbH
On-site
Apr 2004 - Mar 2006
Creative Director
dgm kommunikation GmbH
On-site
Consulting for advertising agencies and companies. Creation of requirement catalogues, specifications and project plans. Management and implementation of presentations, workshops and seminars. Development of concepts for websites, web applications, marketing and sales solutions, and advertising campaigns.
Creative Director
21torr
On-site
Sep 2000 - Apr 2004
Creative Director
21torr
On-site
Consulting for advertising agencies and companies. Creation of requirement catalogues, specifications and project plans. Management and implementation of presentations, workshops and seminars. Development of concepts for websites, web applications, marketing and sales solutions, and advertising campaigns.
Head of media economy division and referee for media industry
IHK Reutlingen
On-site
Apr 1999 - Sep 2000
Head of media economy division and referee for media industry
IHK Reutlingen
On-site
In cooperation with management: Lead responsibility for media industry, media politics, press at federal state level (Baden-Württemberg). Advising start-ups and small to medium-sized enterprises on media and information technologies.
Webdesigner
JAU Internetdienstleistungen
Hybrid
Jul 1996 - Dec 1998
Webdesigner
JAU Internetdienstleistungen
Hybrid
Gestaltung, Programmierung, Implementierung und redaktionelle Pflege von Websites; Beratung und Schulung von kleinen Unternehmen.
Research Assistant
kunsthalle tübingen
On-site
Jan 1993 - Dec 1998
Research Assistant
kunsthalle tübingen
On-site
Design, development and administration of the website, author and designer of several print brochures and flyers for public relations. Art history tours of exhibitions (19th and 20th centuries).
Research Assistant
University of Tübingen
May 1992 - Sep 1998
Research Assistant
University of Tübingen
• At the Ludwig Uhland Institute for Empirical Cultural Studies, responsible for website development and providing support and advice to lecturers and students. (1996–1998) • In the Media Department, Faculty of Modern Languages, responsible for media archiving and providing support and advice to lecturers and students in the AV field. (1995–1998) • In the Literature and Theatre Studio for media archiving and support and advising of lecturers and students in the AV field. (1994-1995) • At the Seminar for General Rhetoric for editorial work on scientific publications by professors at the seminar and for the support and organisation of practical seminars in the AV field. (1993-1994)
Trainee
Medienfilme Stollenmaier GmbH
Oct 1992 - Dec 1992
Trainee
Medienfilme Stollenmaier GmbH
Studio and live productions (television and video), sports broadcasts, electronic reporting (camera, sound and editing).
Trainee
Dr. Josef Raabe Verlags-gmbh
Jun 1992 - Aug 1992
Trainee
Dr. Josef Raabe Verlags-gmbh
Editorial team, ‘Handbook of Cultural Management’
Skills: 53
Other
Publications: 3
Content Usability - Vorstellung eines Kriterienkatalogs zur Überprüfung der Gebrauchstauglichkeit von Inhalten
Wagner, Claus; Lotterbach, Silke; Marek, Michael (2010) in: Tagungsband Usability Professionals 2010, German UPA, (Seiten 123-128)
Eloquent Design of Human-Computer Interaction
Marek, Michael (2008) in: Tagungsband Usability Professionals 2008, German UPA, (Seiten 246-251)
Die Rhetorik der Website – Die Strukturierung und visuelle Gestaltung polylinearer, hypermedialer Publikationen
Marek, Michael (1999) in: Magisterarbeit, Seminar für Allgemeine Rhetorik, Universität Tübingen
Credentials: 1
Technische Redaktion (TAE)
TAE – Technische Akademie Esslingen e.V.
Education: 1
Eberhard Karls Universität Tübingen
Master of Arts, General Rhetoric, Empirical Cultural Studies, Art History, Business Administration
Jan 1991 - Jan 1999
Eberhard Karls Universität Tübingen
Master of Arts, General Rhetoric, Empirical Cultural Studies, Art History, Business Administration
Note: With distinction (1.0) Topic of the master's thesis: The rhetoric of the website - The structuring and visual design of polylinear, hypermedial publications. Examination topics: Ancient rhetoric, documentary film, media impact research. Major subjects, final degree: General Rhetoric and Empirical Cultural Studies. Minor subjects, foundation degree: Art History and Business Administration.
Involvement: 1
Volunteering
German UPA
Vice President
Sep 2008 - Aug 2010
German UPA
Vice President
Languages: 2
- Deutsch(Native or bilingual)
- Englisch(Professional working)
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