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Continued development of Binck Forward (ex-Pritle) functionally integrated Binck Forward in the Binck range of investment products. Launched Binck Pensioen on Binck Forward platform.

Built the engineering team to build cloud native award-winning roboadvisory platform. Key features: STP electronic trading, fully-automated CI/CD, built on AWS and portable. Worked closely with other partners on product development to acquisition by BinckBank in 2017. Post-acquisition integrated the product and team in the bank, built and launched new products on top of the platform.

Co-founder and partner in boutique software consultancy for fintech. Delivered dozens of projects for financial technology firms and vendors: trading frontends, matching engines, trading infrastructure, market data, algos and robots – from stocks to crypto-currencies

Responsible for all marketing strategy and operations, events management, sales-kits, sales support, product marketing and branding.

Responsible for all things marketing from brand development to sales support. Media relations and media planning, event calendar maintenance and events planning and co-ordination, new media strategies and implementation, public relations and sales support. Introduced extensive use of SMM and SEO as well as inbound marketing. Created strategies and tools for marketing automation.

Managed internal marketing projects as well as web-projects for clients. Worked on marketing communications, PR, web-presence, branding, sales support.