Daniel F
Senior Technology Innovation Leader | Emerging Technology Evaluation | Cross-Functional Delivery | CEng MIET
Solution Architect, Global Commerce at Sky
Highlights
Full profile
Career: 15
Sky
London Area, United Kingdom
Responsible for how NBCUniversal/Sky's MarTech stack, including Braze, Branch and mParticle, evolves in a scalable way across global OTT propositions (Peacock, SkyShowtime and NOW), across multiple territories.
• Partner with product, engineering and data teams to shape Personalisation and MarTech strategy across these propositions.
• Evaluate platform options and translate Group-wide priorities into technical direction.
• Use Cursor.ai and Microsoft Copilot to improve the quality of outputs and streamline work processes.
Sky
Greater London
Led technology innovation and data platform evaluation within Sky's data and analytics division, partnering with Comcast to shape data and AI platform capabilities.
• Created the Innovation Ideation Process (IDEATE: Investigate, Decide, Evaluate, Articulate, Test, Execute), a repeatable framework with clear gates for evaluating, piloting and scaling data and AI opportunities. Gave teams a common language and shared goals.
• Led seven enterprise data platform evaluations, including Data Integration, Enterprise Data Catalog, Universal Semantic Layer, Data Observability and Data Quality, benchmarked against Comcast and NBCUniversal standards.
• Secured over £2M of executive funding by building and presenting business cases that set out user value and return on investment.
• Matrix-managed cross-functional teams through large proofs of concept, including capacity and resource planning.
• Led cross-company architectural collaboration with Comcast, influencing technology direction and investment decisions.
• Evaluated AI/ML platform options and built the investment case for emerging technology adoption.
Bp
London Area, United Kingdom
Led architectural direction for emerging technology within bps global digital transformation, evaluating IoT, robotics and wearables to improve asset performance and remote monitoring.
• Co-created the IoT technology roadmap enabling global remote asset monitoring.
• Defined architectural blueprints for Boston Dynamics Spot robot and Eleksen wearable technologies, and gave build-versus-buy recommendations to senior executives and enterprise architects.
• Led Azure-based proofs of concept in industrial robotics and IoT to inform platform investment priorities.
• Directed the technical design and rollout of the System1 EVO upgrade across three production sites, improving production surveillance and asset health monitoring.
Sky
London, United Kingdom
Reporting into the Director of Technology, NOW TV Europe. Shaping international technical strategy and cross-territory streaming delivery to ensure the rollout of scalable, secure, and compliant OTT services.
End-to-end Solution Architect for NOW TV and OTT platforms across five European territories and North America, reporting to the Director of Technology, NOW TV Europe.
• Co-managed the Technical Design Board, aligning architects, analysts and product leads and improving design consistency and delivery quality.
• Delivered the system architecture for PIN enforcement, achieving regulatory compliance across European markets.
• Led the Sky-wide rollout of Friend MTS content watermarking and protection architecture.
• Translated business requirements into technical solutions for agile teams across iOS, Android, Roku, console, desktop and HTML5/React.
M&G Prudential
Reading, United Kingdom
Led and developed a team of 20 Solution Architects and Analysts, overseeing solution design and technical assurance for digital transformation across the Prudential technology estate. Reported to the Director of Innovation and Change, Wealth Solutions.
• Managed performance, career development, and capacity and resource planning for the team through significant organisational change.
• Raised design quality standards by championing agile governance in partnership with Deloitte Digital.
• Established the Digital Design Assurance community, improving technical consistency and knowledge sharing. The community continued after I left.
• Developed Azure cloud design patterns and principles to support cloud modernisation.
Sky
London Area, United Kingdom
Driving multi-platform architecture for pan-European OTT services while providing strategic technology insights to C-suite stakeholders. Solution Architect for Sky Kids, Sky Go and OTT platforms across the UK and Europe.
• Delivered the end-to-end system and client architecture for the Sky Kids launch, supporting multi-platform delivery across Europe.
• Re-architected Sky Go/Q clients across Skys European territories, improving scalability and user experience.
• Managed Skys OTT Architectural Community, sharing best practice across functional areas.
• Directed technical design across iOS, Android and HTML5/React.
• Finalist, with the project team, for Skys internal Believe in Better award.
Sky
London Area, United Kingdom
Driving high-impact product innovation. Provided technology insight and product concepts to CxO stakeholders across ICT trends, wireless access, telecoms and consumer electronics.
• Led a cross-divisional programme delivering a first-of-its-kind proof of concept for voice and video communications across set-top box, mobile and home devices, using WebRTC, IMS and embedded Chrome. It influenced product feature development.
• Matrix-managed a cross-functional team to deliver an outdoor Wi-Fi offering, using equipment already in customers homes to extend Skys connected home capabilities.
• Managed a cross-divisional team to deliver a feasibility and productisation plan for an IoT-enabled connected home.
• Wrote strategic roadmaps and white papers, including a SmallCell/Home Node B paper adopted into the broadband CPE roadmap.
• Represented Sky at industry trade fairs, conferences and forums.
Motorola Solutions
Basingstoke, United Kingdom
Led development of next-generation TETRA/LTE critical communications solutions for global public safety networks, in partnership with the CTO office.
• Specified end-to-end scope, requirements and cost modelling for TETRA/LTE mission-critical broadband solutions.
• Jointly delivered the LTE/TETRA interworking strategy with the CTO office, influencing technology direction across global TETRA markets.
• Matrix-managed cross-divisional teams to turn customer use cases into next-generation applications, and to model application performance over the TETRA2 wideband bearer.
TalkTalk
London Area, United Kingdom
Defined, gained approval for and launched consumer propositions across fixed, converged and mobile.
• Led device strategy and new applications and services based on Android OS.
• Coordinated and technically led handset, netbook and home phone vendors, including Acer and Huawei.
• Developed business cases for new network-based services.
UK Broadband
London Area, United Kingdom
Direct report to the CTO. Led technical product strategy and delivery for the next-generation WiMAX device portfolio.
• Managed the launch of a WiMAX desktop CPE, USB dongle, external CPE and netbook, and the creation of a new WiMAX/HSDPA dongle for the EU region.
• Managed ODM/OEM relationships across Asia and led cross-functional teams from concept to launch.
• Helped create the EU WiMAX operator group (EOG) and was nominated to represent it at the WiMAX Forum.
O2 UK
Slough
Shaped technology strategy for O2s own-branded device portfolio across consumer, business and convergent products.
• Wrote a three-year device platform analysis that shaped the Own Branded product roadmap.
• Defined a platform-agnostic application environment, bringing O2 differentiators across the device portfolio.
• Represented the team within the wider Telefónica Group and contributed to ODM vendor selection.
• Ran monthly technology updates for sales, marketing, technical and group technology teams.
Vodafone
Newbury, United Kingdom
Evaluated and performance-managed mobile device suppliers, including Nokia, Sony Ericsson, Samsung and Sagem.
• Created a technical performance KPI framework for suppliers, adopted as a global process across Vodafone operating companies.
• Wrote the Minimum Feature Set specification for Vodafone UK device ranging.
• Delivered an accessibility application (Speaking Phone) for visually impaired users.
Symbian PLC
London Area, United Kingdom
Interfaced with potential partners/third party vendor, analysed products and requirements; assessed suitability of the Symbian platform; partnering events/conferences, and managed the internal Partner Relationship tool; defect co-ordinator for a third-party web browser.
• Delivered the integration of the Opera browser into Symbian OS, with sole responsibility for its testing and integration.
• Deputy defect coordinator for the Product Support group, meeting defect agreements set by licensees.
• Set up an IET-aligned training scheme and ran UMTS knowledge-sharing sessions.
Westell
Basingstoke, United Kingdom
• Co-developed an SME and corporate VoIP converter, including two HDLC VxWorks drivers for an embedded Motorola PowerPC.
• Co-wrote factory test code and extended the web interface to communicate with a 68k microprocessor.
Motorola GTSS
Swindon
• Part of a three-person team that ported GPRS firmware onto the Pico-cellular platform.
• Wrote and executed GSM system-level test plans within a V-Model lifecycle.
• Led a 12-person engineering team in improving peer-review procedures.
• Created a Graduate Development training scheme, approved by the Board of Directors and the IET.
• Invented a low-cost piece of GSM interference test equipment.
Projects: 2
A brand new OTT app, full of kids favourite content and just for them.
Watch TV from Sky whenever you want.
Skills: 92
Other
Credentials: 16
Better with AI - Silver Badge
Sky
Better with AI - Bronze Badge
Sky
PRINCE2 Foundation Certification
Engineering Council
Education: 15
University of Leeds, West Yorkshire
Bachelor of Engineering
Latymer Upper School
Education
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Learning Tree International
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Institution of Engineering and Technology (IET)
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Involvement: 1
Volunteering
Local Coordinator
Coordinating local Neighbourhood Watch activities, helping build a tighter, closer and more connected community. Liaising with residents, local police and council contacts to keep the area informed, engaged and safer for everyone.
Languages: 1
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