Don Marti
Immanentizing the post-surveillance economy
Principal at Aloodo LLC
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Career: 19
Principal
Aloodo LLC
Oct 2025 - Present
Principal
Aloodo LLC
Strategic Advisor
Consumer Reports
Apr 2020 - Present
Strategic Advisor
Consumer Reports
The California Consumer Privacy Act is shifting the balance of power on the web away from the "data brokers" that share people's sensitive health and finance information on the Internet, and toward sites that people trust. I am leading a research project to identify and grow new opportunities enabled by CCPA in the user data ecosystem.
VP of Ecosystem Innovation
Raptive
San Francisco Bay Area
Oct 2020 - Sep 2025
VP of Ecosystem Innovation
Raptive
San Francisco Bay Area
Working within the web technology and standards community to advance a publisher-centric, user-respecting future of digital advertising.
Strategist
Mozilla
San Francisco Bay Area
Sep 2016 - Mar 2020
Strategist
Mozilla
San Francisco Bay Area
Collaborated with open source and other communities of practice in building tools and processes to sustain community participation at scale.
Strategic Advisor
Mozilla
Oct 2015 - Aug 2016
Strategic Advisor
Mozilla
Advise the Content Services group on next-generation web advertising and marketing data technologies and policy.
Technical Marketing Manager
ScyllaDB
Alameda, California, USA
Mar 2014 - Aug 2016
Technical Marketing Manager
ScyllaDB
Alameda, California, USA
ScyllaDB is a new approach to NoSQL data store design, compatible with Apache Cassandra, optimized for modern hardware, and capable of more than one million operations per second per server. I handled the product marketing for the introduction and early adoption of ScyllaDB, including everything from web content and administration to event management and media briefings.
Technical Marketing Manager
Perforce
Alameda, California, USA
Sep 2011 - Mar 2014
Technical Marketing Manager
Perforce
Alameda, California, USA
Developed demo content and marketing materials including presentations and articles. Managed beta programs. Developed native Linux packages for Enterprise Version Management products.
Member, Technical Staff
(Bay Area Startup)
Jan 2010 - Sep 2011
Member, Technical Staff
(Bay Area Startup)
Employed at a Bay Area startup, designing and implementing a new from-scratch rewrite of a high-performance Python web application, running on Amazon Web Services. Optimize for HTTP transaction times, database performance, and rapid deployment. Integrate with Web APIs of enterprise applications, including CMS and single sign-on.
Freelance contributor
LWN
Jul 2008 - Mar 2011
Freelance contributor
LWN
I contributed technology and news pieces, including technology overviews and event coverage from the Linux Plumbers' Conference, Southern California Linux Expo, and the Open Source Business Conference.
Conference Chair
Open Source World
Aug 2005 - Aug 2009
Conference Chair
Open Source World
Planning tracks and special events, and finding speakers for the largest Linux conference and trade show, held in San Francisco each fall.
Site Editor
LinuxWorld.com
Jul 2006 - Sep 2008
Site Editor
LinuxWorld.com
Responsible for site content on LinuxWorld.com, including editing, writing, and soliciting articles.
Conference Organizer
FreedomHEC
Mar 2006 - Oct 2007
Conference Organizer
FreedomHEC
FreedomHEC is the Linux device driver "unconference", collaboratively scheduled by attendees and speakers. Attendees learn to open up new and creative uses for hardware products in networking and media devices, servers, and other markets that depend on the fast-growing Linux operating system.
Director, Technical Marketing
SpikeSource
Aug 2005 - Jul 2006
Director, Technical Marketing
SpikeSource
Editor in Chief
Linux Journal
Aug 2002 - Aug 2005
Editor in Chief
Linux Journal
Responsible for the editorial content of the leading Linux publication. My team delivered a complete, edited, debugged magazine on time each month. Developed relationships with extensive network of developers for Linux and related technologies. Edited, wrote and solicited articles on security, development tools, hardware, and programming techniques.
Vice-President and President
Silicon Valley Linux Users Group
Jan 2000 - Jan 2004
Vice-President and President
Silicon Valley Linux Users Group
Technical Editor
Linux Journal
Jun 2000 - Aug 2002
Technical Editor
Linux Journal
Wrote, solicited, and edited articles on Linux and related technologies.
Professional Services
VA Research/VA Linux Systems/VA Software
1999 - 2000
Professional Services
VA Research/VA Linux Systems/VA Software
As one of the founding Linux consultants in the Professional Services group, worked with customers to deploy and troubleshoot Linux systems.
Principal
Electric Lichen
Jan 1998 - Jan 1999
Principal
Electric Lichen
Co-founded a Linux International member company, Electric Lichen L.L.C., an Internet development, marketing and consulting firm. Sold firm to VA Linux Systems in 1999. Client projects included the successful release of Informix for Linux and early Linux market research for IBM.
Webmaster
Agdia
Jan 1994 - Jan 1997
Webmaster
Agdia
Early adopter of production Linux systems for company-wide mail and web presence. Developed all marketing materials and product documentation for an agricultural biotechnology company