Nahuel Medina

At the British Surgery of Lanzarote, I design and implement the clinic’s operational systems and digital infrastructure, built around a unified, cloud-based platform that connects patient data, workflows, and business operations. Key contributions: – Built a centralized patient identity system, enabling staff to access and link patient data across all workflows – Designed and implemented a unified operational platform integrating CRM, internal tools, and process automation – Developed structured data models and workflows to standardize operations and reduce manual coordination – Implemented low-code systems and integrations to allow rapid iteration, scalability, and operational resilience – Connected business tools through API-based integrations to ensure data consistency across the organization – Built reporting and analysis frameworks to track acquisition, retention, and revenue performance Impact: – Contributed to a ~78% revenue increase YoY while tourism remained flat (+0.1%), indicating operational and system-driven growth – Increased revenue per 1,000 tourists by 78%, improving monetization of existing demand rather than relying on external growth – Identified that repeat patients generate 2.03× more revenue per customer, informing retention and lifecycle strategy – Built analytical models linking acquisition channels to revenue outcomes, clarifying channel dependency and optimization strategy – Improved operational efficiency and coordination across the clinic by consolidating fragmented systems into a single infrastructure

Co-founded a service-based business focused on pool and plumbing leak detection, taking the project from initial setup through early revenue generation. Key contributions: – Built the business from scratch, including company registration, branding, and operational setup in a complex regulatory environment – Developed the full digital presence, including website, positioning, and customer acquisition funnel – Implemented both online and offline acquisition channels, including Google Ads and targeted local marketing campaigns – Applied an MVP approach with aggressive early pricing to acquire initial customers and validate demand – Entered a new technical domain and developed the knowledge required to deliver the service effectively – Managed day-to-day operations, customer interactions, and service delivery Impact: – Generated consistent early-stage revenue within the first year of operation – Demonstrated strong unit economics, where a single customer acquisition could offset full marketing campaigns – Reinvested revenue into operational assets and equipment to support service delivery and growth Acquired by a local competitor following successful validation of demand and unit economics.

At CEDAA, I coordinated and led digital and operational initiatives aimed at improving how the organization connected with students and managed its internal projects. Key contributions: – Led the overhaul of the organization’s website and digital presence to improve accessibility and user engagement – Structured and coordinated initiatives connecting university students with the organization – Introduced more structured processes to improve project execution and collaboration – Contributed to building a more cohesive digital ecosystem across the organization and its affiliated groups