fruehling
Senior Marketing Manager | Global GTM, Demand Generation & ABM | $3M+ Revenue Results | Strategy & Operations
Senior Marketing Manager, Campaigns and Operations at ACAMS
I build marketing programmes that deliver revenue, not just leads.I specialise in demand generation, integrated campaigns, and go-to-market strategy, with experience across global B2B organisations in financial services, enterprise technology, and cosmetics. Most recently at ACAMS, I led EMEA-wide GTM programmes, omni-channel campaigns and nurture initiatives end to end. One notable campaign generated over $3 million in eight weeks, exceeding sales targets by more than 300%. I also delivered rapid multi-language product launches, balancing local relevance with consistent global positioning.I've also worked in account-based marketing and partner marketing, collaborating closely with sales to engage key accounts and support complex buying journeys.Core expertise: Demand Generation | Global GTM Strategy | ABM | Multi-Channel Campaigns | Marketing Automation (Eloqua, Marketo) | CRM (Salesforce)Based in Austria and a holder of UK Settled Status, I work effectively with international teams and bring a practical, cross-market perspective to marketing execution.
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Track Record
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Career12
Led global demand generation and go-to-market strategy for the world's leading anti-financial crime training and certification provider. Owned multi-channel campaigns across EMEA and beyond, with full accountability for regional budgets, vendor relationships, and marketing operations. Key achievements: • Revenue Generation: Surpassed sales targets by 300%+ through a high-impact, multi-channel promotion for Virtual Classrooms, generating $3 million in revenue within eight weeks • GTM Acceleration: Led rapid five-language product launches in a matter of weeks, accelerating time-to-market by several months and significantly expanding addressable market reach across EMEA • Strategic Impact: Managed end-to-end GTM campaigns for structured products, shifting marketing focus from visibility to direct commercial outcomes
Managed global marketing operations and campaign infrastructure to ensure consistent performance across international markets. Oversaw the technology stack, including Eloqua and CMS, to support lead generation and performance tracking. Collaborated with IT and Sales Operations on automation and data projects. Developed the reporting and analytics frameworks for GTM programmes and paid media to improve marketing ROI. Key achievements: • Operational Management: Scaled campaign delivery and improved operational efficiency through close cross-functional collaboration; maintained rigorous financial discipline across EMEA regional budgets; independently led the complex migration of the Monday.com platform between accounts with zero operational downtime • Regional Enablement: Implemented a global translation and localisation process that ensured messaging resonated across diverse regional markets while maintaining 100% global brand consistency • Global Customer Insight: In charge of the planning and execution of a biannual global NPS programme, providing leadership with actionable customer insights that informed product development and marketing strategy
Led regional marketing execution for European-generated products, aligning campaign strategy with sales targets and revenue objectives across EMEA. Built and deployed targeted Eloqua audiences, emails, and automated campaigns to support pipeline growth, while coordinating multilingual localisation to ensure consistent, high-quality messaging across regional markets. Key achievements: • Event Marketing: Led the email campaign and marketing operations for the 15th Annual AML & Anti-Financial Crime Conference in Berlin, achieving record-breaking attendance for this flagship European corporate event • Vendor Leadership: Managed EMEA vendor partnerships, ensuring investment was aligned with commercial priorities and measurable ROI
Managed marketing and business development for a specialist agency translating complex product science into compelling commercial assets for global beauty brands. Key achievements: • Key Account Growth: Supported revenue growth for Tier-1 global clients including AVON and L’Oréal, developing targeted digital project books and bespoke campaigns aligned to their commercial calendars • Sales Enablement: Managed the marketing calendar and budget across three VP Sales, ensuring full alignment between campaign activity and quarterly revenue targets • CRM Optimisation: Improved business development efficiency by optimising the Salesforce CRM database and centralising the marketing project library
Supported the planning and delivery of industry event sponsorships and stakeholder engagement activities.
Managed client relationships and delivered projects to deadline, maintaining consistent quality and customer satisfaction.
Supported regional marketing strategy across Central & Eastern Europe, the Middle East, and Africa for this global enterprise technology provider. Key achievements: • Partner Marketing: Delivered regional partner marketing initiatives across CEEMEA • Lead Generation: Managed monthly e-newsletters and database growth to maintain visibility in emerging markets • Event Management: Led annual partner events with full budget responsibility
・Managed client relations to ensure satisfaction and retention ・Oversaw project management tasks to meet deadlines and deliver high-quality results ・Compiled presentations and reports to effectively communicate project updates and recommendations ・Conducted competitor research to stay informed on industry trends and strategies
・Provided effective guidance to travel agents on product portfolio selection ・Managed booking entries in the ALPS reservation system, including group bookings ・Responsible for calculating special offers and discounts
・In charge of selling ad space in the tv-magazine “TV-Media” to new & existing businesses in Austria & Germany ・Successfully delivering customer presentations
・Working successfully as part of a team renting out films and video games to clients ・Servicing the adjacent paper store
・Liaising with sponsors, clients, other galleries & artists ・Designing invitation cards ・Assisting with the organisation of exhibitions
Education2
Graduated with distinction; academic scholarship recipient
• Top grades (A) across all subjects
