fruehling

Led global demand generation and go-to-market strategy for the world's leading anti-financial crime training and certification provider. Owned multi-channel campaigns across EMEA and beyond, with full accountability for regional budgets, vendor relationships, and marketing operations. Key achievements: • Revenue Generation: Surpassed sales targets by 300%+ through a high-impact, multi-channel promotion for Virtual Classrooms, generating $3 million in revenue within eight weeks • GTM Acceleration: Led rapid five-language product launches in a matter of weeks, accelerating time-to-market by several months and significantly expanding addressable market reach across EMEA • Strategic Impact: Managed end-to-end GTM campaigns for structured products, shifting marketing focus from visibility to direct commercial outcomes

Managed global marketing operations and campaign infrastructure to ensure consistent performance across international markets. Oversaw the technology stack, including Eloqua and CMS, to support lead generation and performance tracking. Collaborated with IT and Sales Operations on automation and data projects. Developed the reporting and analytics frameworks for GTM programmes and paid media to improve marketing ROI. Key achievements: • Operational Management: Scaled campaign delivery and improved operational efficiency through close cross-functional collaboration; maintained rigorous financial discipline across EMEA regional budgets; independently led the complex migration of the Monday.com platform between accounts with zero operational downtime • Regional Enablement: Implemented a global translation and localisation process that ensured messaging resonated across diverse regional markets while maintaining 100% global brand consistency • Global Customer Insight: In charge of the planning and execution of a biannual global NPS programme, providing leadership with actionable customer insights that informed product development and marketing strategy

Led regional marketing execution for European-generated products, aligning campaign strategy with sales targets and revenue objectives across EMEA. Built and deployed targeted Eloqua audiences, emails, and automated campaigns to support pipeline growth, while coordinating multilingual localisation to ensure consistent, high-quality messaging across regional markets. Key achievements: • Event Marketing: Led the email campaign and marketing operations for the 15th Annual AML & Anti-Financial Crime Conference in Berlin, achieving record-breaking attendance for this flagship European corporate event • Vendor Leadership: Managed EMEA vendor partnerships, ensuring investment was aligned with commercial priorities and measurable ROI