Portuguese-American product designer leading the creation of AI-powered experiences at FedEx Dataworks. I shape enterprise tools and design systems that make complex data and technology more human, ethical, and accessible.
→ AI-Driven Design I design AI experiences that transform complex workflows into simple, high-impact results. From copilots to automated decision tools, I focus on ethical, usable solutions that deliver exponentially faster outcomes and real adoption at scale.
→ Full-Stack Product Designer I cover the full spectrum of design, from research and strategy through systems thinking and polished UI. I work closely with product and engineering to build user-centered solutions and drive 0→1 product development.
→ Engineering-Minded With a technical and front-end background, I design feasible solutions, bridge design with implementation, and keep collaboration with engineering smooth and efficient.
→ Design Systems I design and maintain scalable, reusable systems that bring consistency, efficiency, and long-term sustainability across enterprise platforms.
→ Data-Oriented I use both qualitative insights and quantitative data to iterate quickly, measure results, and improve the user experience with real impact.
→ Curious Innovator I adopt early, future-focused technologies to build forward-looking B2B SaaS and enterprise solutions.
Driving the design of AI-powered products at FedEx Dataworks—bridging design, data, and engineering to deliver trusted, intelligent systems and foster accessible, ethical, and transparent AI experiences across the FedEx network.
Led strategic product vision and contributions for an Internet of Things (IoT) platform serving diverse enterprise foodservice audiences.
→ Designed end-to-end hardware/software experience through iterative research and prototyping, driving 25x organic user growth (5k+ users) and increased repeat sales in 18 months → Created enterprise design system with 100+ reusable components through collaborative workshops, reducing development cycles by 42% and enabling faster product launches → Optimized content architecture and user workflows using data-driven usability testing, cutting activation time by 34% and earning multiple 5-star product reviews → Conducted comprehensive user research by analyzing quantitative/qualitative data across platforms, improving feature adoption and navigation → Delivered iterative prototypes for automated systems by translating business requirements into intuitive interfaces, increasing premium subscriptions and user loyalty ______________
Contributed and architected several frameworks to enhance user experience for 20+ private label and company websites.
→ Spearheaded design transformation across 20+ e-commerce websites by implementing design systems and optimizing purchase journeys, generating $600K-$1M in monthly revenue → Designed API-driven support systems and QR workflows by mapping procurement processes and identifying friction points, saving $200K+ in operational costs → Established cross-functional collaboration frameworks by recruiting talent and implementing mentorship programs, increasing backlog velocity by 25% while fostering professional development → Built and scaled high-performing design team of 8, nurturing talent and cross-functional partnerships. Led strategic cross-functional product roadmaps through collaborative Agile practices.
Designed and developed digital experiences for B2B clients across industries such as chemicals, paper manufacturing, and plastics. Led website design and branding projects while building scalable design systems to enhance execution speed and consistency.
→ Led branding and website design for multiple B2B clients, translating complex industry requirements into intuitive digital experiences → Developed and maintained design systems with reusable components, streamlining execution and ensuring consistency across digital platforms, including custom iconography → Collaborated closely with UX and content specialists to define information architecture and guide wireframing through whiteboarding sessions → Worked hands-on with engineers throughout the design process to ensure technical feasibility and seamless handoff → Facilitated design documentation and component libraries, improving handoff accuracy by 18% and accelerating development timelines ______________
Transformed complex financial narratives into strategic visual experiences for B2B and B2C banking audiences, driving brand recognition and audience engagement across digital and print platforms.
→ Transformed complex financial narratives into strategic visual experiences for B2B and B2C banking audiences, driving brand recognition and audience engagement across digital and print platforms → Boosted brand recognition by creating engaging digital and print visual experiences that resonated with banking audiences → Developed comprehensive visual design systems ensuring consistent brand experience across multiple touchpoints ______________
Part of PNC's in-house design team via InnerWorkings specializing in multi-channel design solutions for B2B and B2C banking audiences → Developed dynamic data visualization experiences for financial products, enhancing comprehension of complex information → Established design patterns for consistent cross-channel experiences, improving overall user experience and brand coherence → Created user-centered solutions aligned with enterprise banking needs, balancing business requirements with usability ______________
