Ale Muñoz
Full Stack Product Designer
I am a half designer / half developer digital toolsmith who loves helping people work better. I’m a serial automator, and when not tinkering with my bikes you can find me writing scripts to let my computer do the boring parts of my tasks.
During my professional career I’ve done a bit of everything, but it has all revolved around the theme of optimising processes and helping people focus on the more interesting parts of their design work.
I love building things. I am also aware of my limitations and know that I can’t do everything. So I love to scale projects inspiring people and letting them do their best job (some call this “delegation”, but I see it as one of the pillars of teamwork).
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Track Record
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Career11
I joined Sketch as its seventh employee. From day one, I helped the company scale, finding opportunities in our organization and turning them into company functions. I jumpstarted disciplines inside the company, like QA, Research, and Customer Advocacy. I also actively contributed to defining and spreading the company culture long before we had a People team. Being part of a mostly flat hierarchy, I was able to flex my lateral leadership muscles, helping team members solve internal challenges and conflicts. My public-facing achievements include: • helping set the product direction in its early stages, using my experience working with large design teams to find ways to make the tool fit existing workflows. • creating and growing the plugin developer community and scaling it into a vibrant and thriving ecosystem. More recently, I became the Product Manager for a future new Plugins system (which, sadly, has been discontinued).
I joined Designit Madrid to elevate the Design practice at the company and lay the foundations for sustainable growth, both in headcount and work quality. During my time there, I launched many practices still in operation now, like regular design critiques or pair design sessions. I mentored designers to develop their skills and careers both inside the organization and outside of it (I like to play a very long game when it comes to career development). I used my previous experience as a product designer to incorporate agile techniques and work processes into our design offering, in some cases radically improving our ROI and time to market.
Bebanjo’s mission is transforming the international Video On Demand industry from the inside, creating tools that improve content management and distribution. I joined as their first product designer and took that as an opportunity to get familiar with agile workflows and techniques (in particular, pair programming was a revelation for me). I also sharpened my “design with code” skills and learned how it feels to work in a small high-performance team.
The Cocktail is one of Spain's most prominent and influential digital agencies. I worked as a digital designer in a hybrid visual / UX / coding role. I became a reference for other designers inside and outside the company and learned to work alongside a talented development team. I participated in design projects for enterprise customers (banks, telcos, media), some of which won design industry awards in Spain.
Education2
Projects11
A Sketch Plugin that automatically compresses SVG assets using SVGO at export time.
A series of five blog posts describing the possibilities of working with Sketch’s Open File Format.
Sketch Fusion applies themes to Design System documents. To do this, it replaces styles, colors or symbols in a source document with those defined in a theme file.
A Sketch Plugin to migrate Layers and Styles to use the new Color Variables feature in Sketch 69.
A Sketch Plugin to easily grab images from Unsplash. Developed in collaboration with Unsplash as their official integration with Sketch.
Helping one of Spain's top 10 banks redefine their whole online presence, improving user experience while pushing conversion metrics. Definition, product design, information architecture and interaction & visual design.
Definition, product design, information architecture and interaction & visual design for a power management tool for SMEs, on 2 platforms (Web, Mobile). Working with a mixed team (Telefonica Digital + Designit) over three different locations and 2 timezones.
Definition, product design, information architecture and interaction & visual design for a CLAMP (Coupons, Loyalty And Mobile Payments) platform.
Conceptualization of Iberia's website based on customer research and stakeholders benchmarking.
International research (US, Italy, Germany, UK, Spain) to understand potential client's needs and preferences by country and segment. Based on it, we redesigned the websites to fully maximized each of them based on local needs. Barcelo is Spain's leading tourist companies and one of the most important worldwide. Its hotel and travel divisions operate more than 140 hotels in 17 countries and more than 400 travel agencies in 22 countries.
We worked with Canal+ to reinforce their brand image and to encourage membership-pride amongst their clients through a surprising and groundbreaking design. By including Canal+ in the Digital+ platform it had lost its traditional protagonist role. From this starting point, the redesign project was proposed as a brand experience website, coherent with its positioning. The new site would have to reflect the spirit of Canal+ : quality, innovation and the disruptive nature of one of the most powerful brands in Spanish television.
Publications1
naranja.offprint.app
