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VP of Technical Solutions at Above The Fray

Rotterdam, South Holland, Netherlands🇳🇱
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Career: 16

VP of Technical Solutions

Above The Fray

Sep 2024 - Present

Above The Fray is an end-to-end ecommerce agency built of highly experienced thinkers and doers. At ATF I work together with our client-facing and dev team to build the best solutions for our clients. With a strong focus on B2B, specifically manufacturing companies, we deliver not just a world-class webshop, but ensure a smooth integration of supply-chain, account management, and ERP.

CTO & Founder

Qurated

Rotterdam, South Holland, NL

Feb 2021 - Present

Qurated helps retailers increase conversion, reduce returns and CS engagement, and drive down the cost of content creation and merchandising, by creating meaningful product data and content for their online product catalog. As COO of a startup, I have the opportunity to work both with our clients and partners, as well as our Product Team, driving innovation on product data management. We combine human insights and adaptability, with the speed and heavy lifting of AI and Machine Learning.

Senior Solutions Architect & Founder

Open Commerce Agency

Rotterdam Area, NL

Sep 2014 - Present

The Open Commerce Agency helps online retailers professionalize the platform side of their operations, building on over a decade of experience. I support companies in setting up and expanding the technical side of their Ecommerce implementations and teams. I have experience with e-commerce and building outsourced teams in the US, EME and CEE region. • Collaborated with various leaders and businesses, a majority of whom were Magento- and Shopware-based merchants. • Provided hands-on consultancy in both building their e-commerce platforms and maintaining them. • Provided code reviews as well as the training of both developers and merchants. • Wrote RFP's and other consultancy related tasks around e-commerce platforms, mostly with a focus on Open Source eCommerce (e.g., Magento and Shopware) and Service-Oriented e-commerce platforms

Solutions Architect

Shopware

Feb 2020 - Dec 2024

As part of the academy team we focus on sharing information and enabling merchants, developers, and agencies alike to get the most out of Shopware. Through in-person training, insightful documentation, and engaging online content, we inspire people to deliver ever more engaging shopping experiences online!

Advisor

Modig Digital Agency

Rotterdam, South Holland, NL

Aug 2021 - Nov 2024

Advising the organisation on daily operations, as well as online retail, and operating Professional Services teams

Interim CTO

Maxilia Relatiegeschenken

Rhenen, Utrecht, NL

Dec 2022 - Apr 2024

Leading a multidisciplinary in-house (remote) IT team to optimize and automate business processes, improve ecommerce capabilities, and bolster the stability of the internal application landscape.

Podcast Host & Event Organizer

Dutchento

NL

Dec 2014 - Jan 2022

At Dutchento we connect the Dutch ecommerce community from merchants to agencies and developers. We do this through events such as Meet Magento Netherlands, and Meetups, as well as through our bi-weekly Ecommerce Podcast.

International Business Development

Bitbull srl

Florence, Tuscany, IT

Jan 2021 - Jun 2021

At Bitbull I work together with clients to find the best solution for their e-commerce challenges. Based on requirements and business needs we create an innovative solution that drives online retail forward. Bitbull believes in bringing a pragmatic and innovative approach to technology for medium and large B2C and B2B e-commerce projects. At Bitbull I focus on • Presales activities • Solutions Architecture • Relation and network building

Ecommerce Architect

Dharma | marketing facilitators

Amersfoort, Utrecht, NL

Nov 2015 - Feb 2021

• I provide the architecture for e-commerce solutions for a diverse range of clients • Focussing on team building and skill development within the wider organization

Technology Leader

Divante

Rotterdam Area, NL

May 2019 - Feb 2020

• I've fulfilled a combination of roles for this Open Source PWA framework, a Polish software house focusing on eCommerce solutions, most notably Magento and Pimcore. • Liaising with agency and industry partners and helped shape various programs within the Vue Storefront. • Engaged for presales on various projects, while providing technical leadership and product evangelism.

Technology Leader

Vue Storefront

Rotterdam Area, NL

May 2019 - Feb 2020

Technology Leader and Evangelist at the top e-commerce Progressive Web App for Magento, Shopware and many more platforms -> github.com/DivanteLtd/vue-storefront

Tech Lead

we are sure

Nov 2018 - Apr 2019

• I proactively helped to shape the architecture behind the product and set up a team of developers. • Built the first phase of the development aiming for a quick soft launch for the We Are Sure brand, which is the platform behind Sure, a tech startup in Insurtech building a product for freelancers.

Technical Lead

FitForMe

Rotterdam Area, NL

Jul 2015 - Oct 2018

• I rebuilt the webshop and back office in Magento and worked with an IT team to overcome challenges associated with fulfillment, payments, and reporting, as the company grew from 1 developer to 5 along with a QA and a Product Owner (internally and offshore). • Helped build the webshop that is used by over 100 admin users concurrently and a microservice architecture as a backbone supporting the various business processes from fulfillment to financial reporting and customer communication. • Providing development and leadership for this international company, which is active in over 16 countries and is subscription-based.

Sr. Magento developer

Experius

Sep 2014 - Jul 2015

• I developed and maintained the Magento shop for various smaller and larger merchants in the Netherlands, ranging from mom-and-pop stores to market leader B2B companies. • Experius focused on B2B with complex integrations and enabled companies to translate their complex business processes into e-commerce applications.

Lead Magento developer

Redkiwi

Rotterdam

Jun 2011 - Aug 2014

• I worked as a Lead Developer for Redkiwi, a leading Typo3 solution provider in the Netherlands, while catering to the SMB market with affordable, high-quality webshops. • Handled project management locally in the Netherlands but outsourced the bulk of development to Romania. • Collaborated with a dedicated team of developers and built and maintained countless webshops, including a local music store, a merchandise shop, and one of the top three soccer clubs in the Netherlands.

Web developer

Webavance

Nov 2008 - May 2011

• Worked with a custom-built CMS in Codeigniter for websites and OSCommerce for webshops. • Served as a proprietary application for greenhouses to manage energy production and consumption-based on metrics from greenhouse and energy prices. • Worked for smaller companies, developing unique concepts in addition to working for larger enterprises or clients like Ziggo, a telecom company, and Nuon, an energy company.

Education: 2

Grafisch Lyceum Utrecht

Education

ROC

Education

Projects: 4

Rode Kruis webshop

shop.rodekruis.nl/

May 2013 - Present

Magento shop met stevige backend koppeling met EKP. Portal dient om alle vrijwilligers de mogelijkheid te bieden zich in te schrijven op een cursus.

Feyenoord FanShop Online

Feyenoordfanshop.nl

Feb 2013 - Present

Business development, conceptontwikkeling, design, webshop development, fulfillment, Klantenservice (CRM), onderhoud en optimalisatie van de officiële Feyenoord Fanshop. Het doel: het creëren van een efficiënt service-georiënteerd platform voor de verkoop van Feyenoord merchandise.

Nibud webshop

winkel.nibud.nl/

Jan 2013 - Present

Meet Magento 2016

meet-magento.nl/

Jan 2015 - May 2016

This team organizes the yearly Dutch Meet Magento event in 2016.

Credentials: 3

Oct 2018

Magento Developer certification

Magento, an Adobe Company

Jan 2015

Awards: 4

Magento Master Alumni

Mar 2020

"Magento Masters is a top contributor program that recognizes and rewards our most active community members." - Magento I received this award for the ongoing contributions made to both the Dutch and international community

Magento Master 2018

Mar 2018

"Magento Masters is a top contributor program that recognizes and rewards our most active community members." - Magento I received this award for the ongoing contributions made to both the Dutch and international community

Magento Master 2017

Apr 2017

"Magento Masters is a top contributor program that recognizes and rewards our most active community members." - Magento I received this award for the ongoing contributions made to both the Dutch and international community

Magento Master 2016

Mar 2016

"Magento Masters is a top contributor program that recognizes and rewards our most active community members." - Magento I received this award for the ongoing contributions made to both the Dutch and international community

Languages: 3

Dutch(Native or bilingual)
English(Full professional)
Italian(Elementary)

Skills: 22

Technical

Business Process AutomationLinuxMagentoPHP

Business

Business Process ImprovementBusiness StrategyE-CommerceTeam Management

Creative

Web Design

Interpersonal

Cross-functional Team LeadershipDelivering WorkshopsSenior Stakeholder Management

Other

B2B ecommerceBusiness-to-Business (B2B)E-Commerce ConsultingEcommerce IT team managementEcommerce Solution ArchitecturePresalesPresales Technical SupportSmartsheet
Solution ArchitectureWeb Applications

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