Lukas
Turning messy data into decisions — Digital Analytics & CRO Leader | UNICEF Germany | 18+ Years Agency, In-House & Freelance | Teams · Tracking · Testing · Reportin
Senior Lead für Digital Analytics und Conversion-Optimierung at UNICEF Deutschland
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Career: 9
Senior Lead für Digital Analytics und Conversion-Optimierung
UNICEF Deutschland
Freelance Digital Analyst
Digital analytics
Cologne Area, Germany
Sep 2016 - Present
Freelance Digital Analyst
Digital analytics
Cologne Area, Germany
Full time November 2019 - December 2021
Senior Consultant Digital Analytics and Marketing
Chefkoch GmbH / Gruner + Jahr
Bonn Area, Germany
Apr 2019 - Jan 2020
Senior Consultant Digital Analytics and Marketing
Chefkoch GmbH / Gruner + Jahr
Bonn Area, Germany
Currently, I'm using and advancing the data and insights infrastructure I had built to support Chefkochs paradigm shift to a user centric approach. My current focus, working 6 months in part-time while on parental leave, is on advancing Chefkochs marketing to enable a personalized user communication.
Team Lead Business Intelligence
Chefkoch GmbH / Gruner+Jahr
Apr 2016 - Apr 2019
Team Lead Business Intelligence
Chefkoch GmbH / Gruner+Jahr
Building and growing an insights infrastructure and team to drive chefkoch.de’s business
Senior Digital Analyst
Chefkoch GmbH
Jan 2015 - Apr 2016
Senior Digital Analyst
Chefkoch GmbH
Building and growing an insights infrastructure and team to drive chefkoch.de’s business
Senior Web Analyst
HRS - The Hotel Portal
Aug 2014 - Jan 2015
Senior Web Analyst
HRS - The Hotel Portal
KPI Monitoring & Reporting Tag Management
Digital Analyst & Product-Manager
Sparhandy GmbH
Jun 2013 - Jul 2014
Digital Analyst & Product-Manager
Sparhandy GmbH
· Product Management Sparhandy.de · Web Analytics - KPI definition and monitoring, tracking implementation, In-house Training · Project management website testing & usability optimization · Consulting for online marketing activities & technologies · Development of internal company tools for process optimization · Interface between Marketing & IT
Web Analyst
Sparhandy GmbH
Cologne, Germany
Jun 2011 - Jun 2013
Web Analyst
Sparhandy GmbH
Cologne, Germany
Web analytics, Project management website testing & Affiliate marketing technologies, Development of internal Business Intelligence Tools, Fraud Detection, Technical Consultation for Performance Marketing
SEO & Application Development Specialist
metapeople GmbH
Sep 2008 - Jun 2011
SEO & Application Development Specialist
metapeople GmbH
Developing internal applications & products · The strategic and technical development of metalyzer & socialyzer tracking technologies · Personal support and expert advice for business customers · implementation, analysis and evaluation of SEO measures · customer SEO presentations & workshops
Skills: 51
Technical
Business
Interpersonal
Other
Credentials: 3
Contentsquare Certified Partner
Contentsquare
Contentsquare Certified Partner
Contentsquare
Education: 2
IHK - Chamber of Commerce and Industry Certification
Specialized computer Scientist
2008 - 2011
IHK - Chamber of Commerce and Industry Certification
Specialized computer Scientist
Business: Market and customer relationships, commercial Management and Control Technical Fundamentals: System architecture, hardware, networks, services and operating systems Software Design & Programming: Analysis and design, architectures, development and documentation, testing, Fields of application and development trends UI & UX Organizational Planning: Information and communication & Project Management Law: legal forms and structure, labor law, Privacy and Copyright in Germany, Health and safety at work & Eco conservation
RWTH Aachen
Education
Languages: 2
- English(Native or bilingual)
- German(Native or bilingual)
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