Bloemendal
Director Marketing & eCommerce at 123inkt.nl, lecturer at beeckestijn, and loving digital, customer centricity, innovation & AI.
Marketing and eCommerce Director at 123inkt.nl
Activity
Loading activity...
Career: 18
Marketing and eCommerce Director
123inkt.nl
Sep 2025 - Present
Marketing and eCommerce Director
123inkt.nl
Delighting thousands of B2B and B2C customers every day at 123inkt.nl and our other brands by providing not only high-quality printer and office supplies, but also a wide range of products and services that make their work easier, more efficient, and more enjoyable!
Online marketing, eCommerce and Digital Director
bloemendal.online
Randstad
Jul 2019 - Present
Online marketing, eCommerce and Digital Director
bloemendal.online
Randstad
Help companies/organisations or training people in their journey to be "customer-centric" successful online. Working in a temporary/advisory role within organisations, accreditation of eCommerce and online marketing education in NL, and lecturing students at: - Buyitdirect.com - Thuiswinkel e-Academy (accreditation) - Beeckestijn Business School (both students as well as incompany training) - Schaal+ - Skygate.nl - maybe you?
Lecturer eCommerce, digital marketing & leadership
Beeckestijn Business School
Leusden & Amsterdam
Oct 2013 - Present
Lecturer eCommerce, digital marketing & leadership
Beeckestijn Business School
Leusden & Amsterdam
Lecturer eCommerce, digital marketing & leadership
Manager (director) eCommerce
Zeeman textielSupers
Alphen aan den Rijn, South Holland, Netherlands
Oct 2020 - Sep 2025
Manager (director) eCommerce
Zeeman textielSupers
Alphen aan den Rijn, South Holland, Netherlands
Ecommerce Director
Euroflorist
Jan 2017 - Jun 2019
Ecommerce Director
Euroflorist
Loving the customer and believe that CEX Selles --> working on an excellent experience across all touch points. Making customers happy in several countries ;-)
Manager e-commerce
wehkamp.nl
Apr 2015 - Dec 2016
Manager e-commerce
wehkamp.nl
Loving the customer and believe that CEX Selles --> working on an excellent e-commerce experience across all touch points for our customers that also makes money ;-)
Country Manager Netherlands
Travix International
Jan 2014 - Apr 2015
Country Manager Netherlands
Travix International
Cheaptickets.nl, vliegwinkel.nl, budgetair.nl
Directeur marketing & ecommerce Thomas Cook Nederland
Thomas Cook
Hoofddorp
Nov 2012 - Dec 2013
Directeur marketing & ecommerce Thomas Cook Nederland
Thomas Cook
Hoofddorp
Marketing, online sales, ecommerce, voice of the customer
Regional Director OTA (Online Travel Agency)
Thomas Cook
Jan 2012 - Dec 2013
Regional Director OTA (Online Travel Agency)
Thomas Cook
Online marketing, online sales, ecommerce, product ownership, voice of the customer
Manager Customer Centric Selling
bol.com
Utrecht, The Netherlands
May 2011 - Mar 2012
Manager Customer Centric Selling
bol.com
Utrecht, The Netherlands
De klant centraal zetten! Niet alleen in woord maar ook in daden :-) Quote vanaf onze banen site: Customer Centric Selling is een van de belangrijke pijlers van bol.com voor de komende jaren. Bij CCS draait alles om het aanbieden van producten en aanbiedingen die exact passen bij de wens en behoefte van de klant. Wil de klant van ons niet meer van vijf berichten per week ontvangen, dan krijgt hij er vier. Onze aanbevelingen zijn voor elke klant uniek en passend bij zijn wens, en zoeken gaat persoonlijk, simpel en vertrouwd. Iedere klant bieden we een passend aanbod. Maatwerk dus. Op die manier voelt het als een goed zittende jas. De klant denkt: ‘bol.com weet wat ik wil en inspireert mij ook met andere producten waar ik interesse in heb.’ Het geeft hem vertrouwen. Het voelt altijd goed; bij de koop en de communicatie. Dat alles is mogelijk dankzij de enorme hoeveelheid data waarover bol.com beschikt. Elke ondernemer droomt er van om zijn klant door en door te kennen. Als Manager Customer Centric Selling is het heerlijk om deze klantbenadering te kunnen waarmaken. The sky is the limit als het bij ons gaat om CCS. Alsof je bij Formule 1-races mag meedoen en ook nog als eerste over de finish komt.
Front-End and Services Manager
bol.com
Mar 2007 - Aug 2011
Front-End and Services Manager
bol.com
Developement, maintenance and enhancements of "Front End" website(s) bol.com webshop including look and feel, branding, usability, navigation, conversion and statistics.
Partime lecturer
Utrecht School of the Arts
1999 - Sep 2009
Partime lecturer
Utrecht School of the Arts
Teaching students how to manage & run projects. Give them structure.
Client director
VBAT
Aug 2006 - Mar 2007
Client director
VBAT
Supporting customers in improving their (online) brand both projectwise as consulting.
e-commerce consultant
Vendex KBB
Jun 2002 - Aug 2006
e-commerce consultant
Vendex KBB
Supporting all Vendex KBB / Maxeda brands in making money online...
e-commerce manager
Bijenkorf
2003 - Jan 2006
e-commerce manager
Bijenkorf
Project manager
Agency.Com
1999 - 2002
Project manager
Agency.Com
Consultant
PMG Technology
1997 - 1999
Consultant
PMG Technology
Planner
AT5
1994 - 1997
Planner
AT5
Education: 2
University of Bradford
MBA (with merit)
2006 - 2008
University of Bradford
MBA (with merit)
Graduated on December 12th, 2008 at TiasNimbas business school, Utrecht. MBA degree by the University of Bradford. Management Report: "An optimal site strategy to prepare bol.com for the future.”
christelijk lyceum dordrecht
VWO
1985 - 1991
christelijk lyceum dordrecht
VWO
Atheneum/VWO
Credentials: 4
AI-geletterdheid.org
AI-geletterdheid.org
AI-geletterdheid.org
Cardinal Path Training Academy - Google Analytics Certification
Cardinal Path
Volunteering: 2
alles online ;-)
Bussum op ijs
Sep 2015 - Present
alles online ;-)
Bussum op ijs
bussumopijs.nl Jaarlijks schaatsen in (Naarden-) Bussum
alles online ;-)
Gooische Hockey Club
Mar 2015 - Present
alles online ;-)
Gooische Hockey Club
Gooische Hockey Club helpen met van alles online; van site, tot app, van nieuwsbrief tot social.
Awards: 5
Succesaward 2014 - “reisbemiddelingsbranche” - vliegwinkel.nl
Our brand vliegwinkel.nl was awarded a succesaward (an entrepreneur price in NL)
Thuiswinkel Award XL neckermann.nl
Winnaar Thuiswinkel Award XL met Neckermann.nl in de categorie "vakantie, reizen, vrije tijd" Vrijuit.nl was mede finalist.
Mobile innovation award
Bol.com’s mobile strategy, developed by my team at bol.com turned out to be a double winner. Both on stage as well in they eyes of the customer (proven by growing sales, use and customer happiness)
Bol.com - Thuiswinkel awards
Multiple years, bol.com had won (different) Thuiswinkel (Dutch homeshopping) awards. I was lucky and proud to be part of the team winning the awards.
Usability award
Winner of the Dutch annual Usability Award, together with my team at bol.com.