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Andy Bell

Andy Bell

Founder Set Studio and Piccalilli

Founder at Set Studio

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The founder of Set Studio, a designer and a front-end developer with 15+ years of experience, working with clients as small as new startups and as large as some of the best known, multinational brands.

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Career: 4

Founder

Set Studio

Nov 2018 - Present

Set Studio started as my freelance design & front-end development consultancy and evolved into an agency, specialising in designing and developing websites that look incredible and work for everyone—regardless of their device or connection type. Over the years I, and more recently, the studio, have produced world class design systems, web design and development for clients such as Google, The National History Museum, VICE, Clearleft and OCEG. Our approach at Set Studio is what guarantees the quality of the work we produce and we know that the trick to delivering successful products is to remove ambiguity. That’s why we always start with a full research and discovery process—hearing from your stakeholders, in-house experts and product teams. We’ll also carry out research to understand what your audience needs from you. We use this to create a transparent, value-centred brief, grounded in data.

Founder

Piccalilli

GB

Jan 2018 - Present

I founded Piccalilli at first as my technical blog. Over the years it's evolved from that to a self-sustained, profitable publisher, providing high quality education in the form of articles, a newsletter and premium courses.

Educator and Public Speaker

Freelance

Jan 2018 - Present

I've been lucky enough to have spoken at some great conferences in the UK, internationally and remotely. I'm also lucky to have had my writing work published by great publications such as CSS-Tricks and Smashing Magazine. I co-authored Every Layout with Heydon Pickering, wrote a large portion of Learn CSS for Google's web.dev and wrote Learn Eleventy From Scratch, along with heaps of tutorials and tips on Piccalilli.

Designer and Front-End Developer

Various Companies

Apr 2008 - Nov 2018

For over 10 years, I worked as a freelancer and full time for various agencies and product teams, such as No Divide, Room 58, WriteUpp, Firehoop and 16 Interactive. In this time, I worked with clients and organisations such as Harley-Davidson, NHS, BSkyB, Unilever, Oracle and Capita. In these roles I mostly specialised as a designer, creative media producer and front-end developer, often working between design and development teams to guarantee good communication and delivery. I also ran the design system for a product that was widely used by the NHS and private practice by hundreds of thousands of practitioners.

Credentials: 2

Oct 2025

Complete CSS

Piccalilli

Sep 2025

Skills: 16

Technical

Front-End DevelopmentSystems DesignWeb Development

Business

Creative StrategyMarketingMarketing StrategyWriting

Creative

Audio EngineeringBranding & IdentityGraphic DesignUser Experience (UX)Video ProductionWeb Design

Interpersonal

EducationPublic Speaking

Other

Media Producer

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