John Luther
Tech product entrepreneur and advisor
Co-Founder at Limeleaf
Activity
Loading activity...
Career: 9
Co-Founder
Limeleaf
Jan 2024 - Present
Co-Founder
Limeleaf
Limeleaf specializes in software product development and consulting for values-driven organizations.
Product and Technology Advisor
Panther Peak Studios
Los Angeles, CA
Jun 2025 - Present
Product and Technology Advisor
Panther Peak Studios
Los Angeles, CA
Panther Peak Studios helps video creators monetize their content independently on their own bespoke platform.
Product and Technology Advisor
NatureEye
Mar 2023 - Present
Product and Technology Advisor
NatureEye
Advising founders on product, video and AI strategy, technical architecture, and go-to-market for a virtual tourism service that empowers anyone to explore wilderness sanctuaries around the world from their own home.
Group Product Manager
Nuvalence (now EY.ai)
Sep 2023 - Dec 2023
Group Product Manager
Nuvalence (now EY.ai)
Building innovative AI platforms and products for Public Sector clients.
Senior Vice President of Product
JW Player (now JWX)
May 2014 - Jun 2023
Senior Vice President of Product
JW Player (now JWX)
Product leadership roles in native mobile, web, developer tools, cloud, and other enterprise video products.
Product Manager, Chrome Media
Google, Inc
Sep 2010 - Apr 2014
Product Manager, Chrome Media
Google, Inc
Managed media-related technologies and UX within Chrome, including the development of HTML5 audio & video elements, advanced codecs, adaptive streaming technologies, and content protection/DRM.
Product Manager, WebM Project
Google
Feb 2010 - Sep 2010
Product Manager, WebM Project
Led product launch, developer adoption, and standardization efforts for the world's first open HD video format.
VP of Product Management
On2 Technologies, Inc.
Apr 2004 - Mar 2010
VP of Product Management
On2 Technologies, Inc.
Reporting to the CTO, managed proprietary media codecs licensed to Adobe, Skype, and Real, reaching billions of users worldwide, as well as desktop, cloud and developer video encoding tools. Managed On2 Flix desktop and cloud product support teams.
Director of Communications
On2 Technologies
May 2002 - Apr 2004
Director of Communications
On2 Technologies
Oversaw all internal and external communications, press inquiries, websites, and announcements, ensuring messaging and branding was consistent and engaging.
Education: 1
Penn State University
BA
1989 - 1993
Penn State University
BA
Activities / Societies: Delta Phi Omega fraternity
Projects: 8
Henhouse.coop
henhouse.coop
Feb 2026 - Present
Henhouse.coop
henhouse.coop
A web hosting service that is committed to privacy, data sovereignty, and community ownership.
Diffdown
diffdown.com
Jan 2026 - Present
Diffdown
diffdown.com
A decentralized document collaboration app built on AT Protocol.
Tap
tapapp.lol
Aug 2025 - Present
Tap
tapapp.lol
Tap is a simple app for writing screenplays formatted in Fountain markup. It stores data in AT Protocol records on the user's PDS. I wrote it to learn how AT Protocol technology works.
Limecast
Sep 2024 - Present
Limecast
A privacy-first, open-source podcasting platform. Learn more at https://limecast.net. Source code at https://codeberg.org/limeleaf/limecast/
Nounly
Apr 2024 - Present
Nounly
A daily word puzzle.
Media Source Extensions
w3.org/TR/media-source/
Nov 2011 - Present
Media Source Extensions
w3.org/TR/media-source/
Extensions to HTMLMediaElement to enable generating media streams in Javascript, which facilitates use cases such as adaptive bitrate streaming and time shifting live streams.
Encrypted Media Extensions
dvcs.w3.org/hg/html-media/raw-file/default/encrypted-media/encrypted-media.html
Dec 2010 - Present
Encrypted Media Extensions
dvcs.w3.org/hg/html-media/raw-file/default/encrypted-media/encrypted-media.html
Extensions to HTMLMediaElement that enable key acquisition and playback of protected media in web user agents without requiring plugins.
An Engineer's Guide to Implementing AV1
Feb 2024 - Jun 2024
An Engineer's Guide to Implementing AV1
A free 5-day email course that provides everything you need to roll out AV1 in your video processing workflow.
Publications: 3
leaflet.jluther.net
Other publications
OTT World Summit 2012
Streaming Media West