# Chaitanya (@thefieldblog.bsky.social)

Profile: https://sifa.id/p/thefieldblog.bsky.social
Headline: Incoming MA Arts and Cultural Leadership student at LASALLE
Website: https://thefield.blog/

## Experience

- **Cultural Strategy & Product Lead at Stealth Startup** (2026 – present)
  Making cultural knowledge more accessible and connected.
- **Cultural Strategist at Pracheen Kala Kendra - India** (2024 – present)
  \+ Assisting the Chief Program Officer in successful execution of over 60cultural programs featuring esteemed Indian classical music and dance exponents & students of the Kendra. + Developed and implemented new Standard Operating Procedures (SOPs) across four key areas: Digital Transformation, Arts & Cultural Programs, School Partnerships & Affiliated Centres, and International Student Admissions, enhancing operational efficiency. + Led a cost-free social media strategy that achieved 9 million impressions within nine months, significantly expanding Kendra's digital reach. + Spearheaded the Kendra's digital transformation, overseeing the development and implementation of a unified digital platform for connecting with affiliated centres. + Designed and curated a new system for discovering emerging artists & interested affiliated centres, resulting in a pipeline of 344 new leads for future performance opportunities and 169 leads for new centres. + Established a new physical and audio-visual library, expanding the Kendra's resources and archives for students and the community.
- **Public Art Tour Guide at India Art Fair** (2025 – 2026)
  Under India Art Fair Tour Guides Training Program with Shaleen Wadhwana.
- **Associate Product Designer at Zee Entertainment Enterprises Limited** (2024 – 2024)
  \+ Designed a multi-functional conversational AI bot that doubles as a comprehensive search tool. + Co-designed the connected TV experience prioritising live TV and intuitive user engagement on the platform. + Co-designed content consumption flows optimised for feature discovery and information clarity.
- **Associate Content Designer at Zee Entertainment Enterprises Limited** (2023 – 2024)
  \+ Pioneered cross-functional collaboration
  \- fostering early content integration as well as content led initiatives. + Content owner for all monetisation and payment user journeys including subscription, rentals, add-ons, and e-commerce. + Partnered with product and engineering, enabling targeted content experiences for subscription renewal. + Created go-to-market content strategy for ZEE5 Add-ons.. + Content owner for all B2B and internal platforms including content management, partnership portals, and landing pages. + Extensively contributed to build the first ZEE5 Content Guide for consistent voice, tone and messaging across the platform. + Set up a new localisation workflow for ZEE5 providing better context to translators from across Zee offices. + Collaborated with research to conduct user studies evaluating content usability & comprehension of key terms. + Co-created content strategy for ILT20 experience on ZEE5. + Hired as a Product Designer, but transitioned to content design / UX writing

## Education

- **Indian Institute of Technology, Guwahati** — Bachelor of Design (2019 – 2023)
- **Central Saint Martins, University of The Arts London** (2022 – 2022)
- **IDC School of Design, Indian Institute of Technology, Bombay** (2018 – 2018)

## Skills

- Human Computer Interaction
- Content Management
- Communication
- Problem Solving
- Figma (Software)
- Design Thinking
- Content Strategy
- User Experience (UX)
- Product Design
- Visual Communication
- Cognitive Ergonomics
- Curating
- Digital Curation
- Museum Planning
- Curatorial Projects
- Visual Design
- Communication Design
- UX Research
- User Experience Writing
- Content Design
- Copywriting

## Volunteering

- Events Core at Ishanya IITG
- Events Core at Techniche, IIT Guwahati
- Events Associate at Alcheringa, IIT Guwahati
- Head Boy (Student Council) and TEDx Organiser & Licensee at Delhi Public School, Chandigarh

## Languages

- English (full_professional)
- Hindi (native)
- German (elementary)
- Latin (elementary)

## Other profiles

- website: https://thefield.blog/