# SG (@stefanogenerali.name)

Profile: https://sifa.id/p/stefanogenerali.name
Headline: Digital China advisor |  Digital communication |

## About

More than 15 years in communications and marketing. Background in digital journalism, currently working in China.

## Experience

- **STWG Coordinator at China-Italy Chamber of Commerce CICC** (2025 – present)
- **Managing Director China - Member of Management board at intarget:** (2018 – present)
- **Brand Marketing Manager at Deqiao Shanghai Fashion company** (2016 – 2018)
- **Digital Media Consultant at China Digital** (2011 – 2016)
- **Communications Manager at Umana Persone** (2014 – 2015)
- **Digital Marketing Consultant at Officine Mario Dorin Spa** (2012 – 2015)
- **Head Of Press at Municipality of Empoli (Florence)** (2007 – 2009)
- **Communication Manager at Uscita di sicurezza - Cooperativa** (2011 – 2013)
- **Communications Officer at Municipality of Grosseto** (2009 – 2012)
  www.turismo.grosseto.it www.comune.grosseto.it
- **Multimedia Journalist at La Nuova Ecologia** (2005 – 2007)
- **Communication Officer at Leader+ European development initiative financed by EU structural funds FAR** (2004 – 2007)
  Leader+ is one of four initiatives financed by EU structural funds and is designed to help rural actors consider the long-term potential of their local region. Encouraging the implementation of integrated, high-quality and original strategies for sustainable development, it has a strong focus on partnership and networks of exchange of experience.
  
  https://ec.europa.eu/agriculture/rur/leaderplus/index_en.htm
- **Press Office Specialist at Legambiente** (2000 – 2005)
  www.festambiente.it

## Education

- **The London School of Economics and Political Science (LSE)** — MBA Essentials
- **Shanghai Jiao Tong University** — Certificate of Completion Chinese Language Courses for foreigners
- **Università degli Studi di Firenze** — Bachelor's degree
- **Università Telematica Pegaso** — Master's degree
- **LSI Education**
- **Liceo Ginnasio Carducci Ricasoli**

## Skills

- Greater China
- Getting Things Done (GTD) Method
- Executive Team
- Business Reviews
- Key Performance Indicators
- Strategic Vision
- Public Speaking
- Event Management
- Analysis Reports
- Crisis Management
- Independent Thinking
- Business Insights
- Creative Briefs
- People Management
- Business Transformation
- Strategy
- Strategic Communications
- Luxury
- Business Development
- Business-to-Business (B2B)
- Brand Marketing
- Digital Strategy
- C-Level
- Digital Marketing
- Performance Marketing
- Social media
- Marketing communication
- Marketing Strategy
- Media Relations
- Pubbliche relazioni
- Community Management
- Advertising
- Social networking
- Journalism
- Press Office
- Nuovi media
- SEO
- Pubblicità
- Social Media Blogging
- Digital Media
- E-Commerce
- Analytical Skills
- Strategic Planning
- Problem Solving
- Strategic Initiatives
- Digital Transformation
- Communication
- Social Media
- Public Relations
- Artificial Intelligence (AI)
- Social media marketing
- Copywriting
- Blogging
- Management
- Microsoft Office
- Cross-functional Team Leadership
- Writing
- Marketing
- Stakeholder Management
- Presentation Skills
- Strategic Partnerships
- Consumer Behavior
- Public Communications

## Certifications

- Professional Public Qualification as Journalist — Ordine Nazionale dei Giornalisti - Rome (Italy)
- Business English: Management and Leadership — Arizona State University
- Management of Fashion and Luxury Companies — Università Bocconi
- TESOL Certificate, Part 1: Teach English Now! Specialization — Coursera (https://www.coursera.org/account/accomplishments/specialization/GQ653YW2T4SV)
- Chinese for HSK 2 — Peking University (https://www.coursera.org/account/accomplishments/verify/XBCDKH2G986Q)
- Università Bocconi - International Leadership and Organizational Behavior — Coursera
- AI Master — Primo Piano s.c.r.l.
- 24ore Business School - Destination Management — 24ORE Business School
- UN World Tourism Organization - Destination marketing — UN Tourism Academy
- Università Bocconi - Arts and Heritage Management — Università Bocconi
- MBA Essentials — LSE Online (https://lse.credential.getsmarter.com/c41dc8c3-fa5e-4fdd-9591-e9529258588b)

## Publications

- E-commerce and digital marketing in China (http://amzn.eu/2lljv4p)

## Languages

- Italiano (native)
- English (professional_working)
- Spanish (limited_working)
- Chinese (Simplified) (elementary)