# Sander Mangel (@sandermangel.bsky.social)

Profile: https://sifa.id/p/sandermangel.bsky.social
Location: Rotterdam, South Holland, Netherlands

## Experience

- **Web developer at Webavance** (2008 – 2011)
  • Worked with a custom-built CMS in Codeigniter for websites and OSCommerce for webshops.
  • Served as a proprietary application for greenhouses to manage energy production and consumption-based on metrics from greenhouse and energy prices.
  • Worked for smaller companies, developing unique concepts in addition to working for larger enterprises or clients like Ziggo, a telecom company, and Nuon, an energy company.
- **Sr. Magento developer at Experius** (2014 – 2015)
  • I developed and maintained the Magento shop for various smaller and larger merchants in the Netherlands, ranging from mom-and-pop stores to market leader B2B companies.
  • Experius focused on B2B with complex integrations and enabled companies to translate their complex business processes into e-commerce applications.
- **Tech Lead at we are sure** (2018 – 2019)
  • I proactively helped to shape the architecture behind the product and set up a team of developers.
  • Built the first phase of the development aiming for a quick soft launch for the We Are Sure brand, which is the platform behind Sure, a tech startup in Insurtech building a product for freelancers.
- **Technology Leader at Divante** (2019 – 2020)
  • I've fulfilled a combination of roles for this Open Source PWA framework, a Polish software house focusing on eCommerce solutions, most notably Magento and Pimcore.
  • Liaising with agency and industry partners and helped shape various programs within the Vue Storefront.
  • Engaged for presales on various projects, while providing technical leadership and product evangelism.
- **Interim CTO at Maxilia Relatiegeschenken** (2022 – 2024)
  Leading a multidisciplinary in-house (remote) IT team to optimize and automate business processes, improve ecommerce capabilities, and bolster the stability of the internal application landscape.
- **Solutions Architect at Shopware** (2020 – 2024)
  As part of the academy team we focus on sharing information and enabling merchants, developers, and agencies alike to get the most out of Shopware. Through in-person training, insightful documentation, and engaging online content, we inspire people to deliver ever more engaging shopping experiences online!
- **VP of Technical Solutions at Above The Fray** (2024 – present)
  Above The Fray is an end-to-end ecommerce agency built of highly experienced thinkers and doers. At ATF I work together with our client-facing and dev team to build the best solutions for our clients. With a strong focus on B2B, specifically manufacturing companies, we deliver not just a world-class webshop, but ensure a smooth integration of supply-chain, account management, and ERP.
- **Technology Leader at Vue Storefront** (2019 – 2020)
  Technology Leader and Evangelist at the top e-commerce Progressive Web App for Magento, Shopware and many more platforms -> github.com/DivanteLtd/vue-storefront
- **Ecommerce Architect at Dharma | marketing facilitators** (2015 – 2021)
  • I provide the architecture for e-commerce solutions for a diverse range of clients
  • Focussing on team building and skill development within the wider organization
- **Podcast Host & Event Organizer at Dutchento** (2014 – 2022)
  At Dutchento we connect the Dutch ecommerce community from merchants to agencies and developers. We do this through events such as Meet Magento Netherlands, and Meetups, as well as through our bi-weekly Ecommerce Podcast.
- **Advisor at Modig Digital Agency** (2021 – 2024)
  Advising the organisation on daily operations, as well as online retail, and operating Professional Services teams
- **CTO & Founder at Qurated** (2021 – present)
  Qurated helps retailers increase conversion, reduce returns and CS engagement, and drive down the cost of content creation and merchandising, by creating meaningful product data and content for their online product catalog.
  
  As COO of a startup, I have the opportunity to work both with our clients and partners, as well as our Product Team, driving innovation on product data management. We combine human insights and adaptability, with the speed and heavy lifting of AI and Machine Learning.
- **Lead Magento developer at Redkiwi** (2011 – 2014)
  • I worked as a Lead Developer for Redkiwi, a leading Typo3 solution provider in the Netherlands, while catering to the SMB market with affordable, high-quality webshops.
  • Handled project management locally in the Netherlands but outsourced the bulk of development to Romania.
  • Collaborated with a dedicated team of developers and built and maintained countless webshops, including a local music store, a merchandise shop, and one of the top three soccer clubs in the Netherlands.
- **Technical Lead at FitForMe** (2015 – 2018)
  • I rebuilt the webshop and back office in Magento and worked with an IT team to overcome challenges associated with fulfillment, payments, and reporting, as the company grew from 1 developer to 5 along with a QA and a Product Owner (internally and offshore).
  • Helped build the webshop that is used by over 100 admin users concurrently and a microservice architecture as a backbone supporting the various business processes from fulfillment to financial reporting and customer communication.
  • Providing development and leadership for this international company, which is active in over 16 countries and is subscription-based.
- **International Business Development at Bitbull srl** (2021 – 2021)
  At Bitbull I work together with clients to find the best solution for their e-commerce challenges. Based on requirements and business needs we create an innovative solution that drives online retail forward. Bitbull believes in bringing a pragmatic and innovative approach to technology for medium and large B2C and B2B e-commerce projects.
  
  At Bitbull I focus on
  • Presales activities
  • Solutions Architecture
  • Relation and network building
- **Senior Solutions Architect & Founder at Open Commerce Agency** (2014 – present)
  The Open Commerce Agency helps online retailers professionalize the platform side of their operations, building on over a decade of experience. I support companies in setting up and expanding the technical side of their Ecommerce implementations and teams. I have experience with e-commerce and building outsourced teams in the US, EME and CEE region.
  • Collaborated with various leaders and businesses, a majority of whom were Magento- and Shopware-based merchants.
  • Provided hands-on consultancy in both building their e-commerce platforms and maintaining them.
  • Provided code reviews as well as the training of both developers and merchants.
  • Wrote RFP's and other consultancy related tasks around e-commerce platforms, mostly with a focus on Open Source eCommerce (e.g., Magento and Shopware) and Service-Oriented e-commerce platforms

## Education

- **Grafisch Lyceum Utrecht**
- **ROC**

## Skills

- Business Strategy
- Solution Architecture
- Senior Stakeholder Management
- Presales
- Ecommerce IT team management
- PHP
- Web Design
- Ecommerce Solution Architecture
- Magento
- E-Commerce
- Delivering Workshops
- Cross-functional Team Leadership
- E-Commerce Consulting
- Business Process Automation
- Smartsheet
- Linux
- Web Applications
- E-commerce
- Business-to-Business (B2B)
- Team Management
- Presales Technical Support
- B2B ecommerce
- Business Process Improvement

## Certifications

- Magento Developer certification — Magento, an Adobe Company (https://u.magento.com/certification/directory/dev/170056/)
- Magento 2 Certified Solution Specialist — Magento, an Adobe Company (https://u.magento.com/certification/directory/dev/170056/)
- Smartsheet Essential Training — LinkedIn (https://www.linkedin.com/learning/certificates/d7b85d75defef23ee348fe9d6417b36084f26b41506b23ec11afeeea93a873e2)

## Projects

- **Feyenoord FanShop Online** — http://www.Feyenoordfanshop.nl
  Business development, conceptontwikkeling, design, webshop development, fulfillment, Klantenservice (CRM), onderhoud en optimalisatie van de officiële Feyenoord Fanshop. Het doel: het creëren van een efficiënt service-georiënteerd platform voor de verkoop van Feyenoord merchandise.
- **Nibud webshop** — http://winkel.nibud.nl/
- **Rode Kruis webshop** — https://shop.rodekruis.nl/
  Magento shop met stevige backend koppeling met EKP. Portal dient om alle vrijwilligers de mogelijkheid te bieden zich in te schrijven op een cursus.
- **Meet Magento 2016** — https://www.meet-magento.nl/
  This team organizes the yearly Dutch Meet Magento event in 2016.

## Publications

- Contribution Day 2017 — Dutchento.org (https://www.dutchento.org/zit-je-vast-vraag-het-een-core-developer/)
- Webshopeigenaren: alles op een rijtje over het nieuwe Magento 2.2 — Frankwatching (https://www.frankwatching.com/archive/2017/04/26/webshopeigenaren-alles-op-een-rijtje-over-het-nieuwe-magento-2-2/)
- Getting started with Bitbucket Pipelines and Magento 1 — Sander Mangel - Medium (https://medium.com/@sandermangel/getting-started-with-bitbucket-pipelines-and-magento-1-1b1349a2f19b)
- You won’t believe what happened when these e-commerce devs got frustrated! — Sander Mangel - Medium (https://medium.com/@sandermangel/you-wont-believe-what-happened-when-these-e-commerce-devs-got-frustrated-30e67fef94e4)
- My thoughts on the moderation discussion — Sander Mangel - Medium (https://medium.com/@sandermangel/my-thoughts-on-the-moderation-discussion-329ce1ac5e83)
- Interview Cart2Cart — shopping-cart-migration.com (http://www.shopping-cart-migration.com/blog/73-experts-insights/43299-sander-mangel-magento-has-no-cons-its-perfect-maybe-just-some-challenges)
- Magento Masters spotlight: Sander Mangel — Magento Inc. (https://magento.com/blog/technical/magento-masters-spotlight-sander-mangel)

## Honors and awards

- Magento Master 2016
- Magento Master 2018
- Magento Master 2017
- Magento Master Alumni

## Languages

- Dutch (native)
- Italian (elementary)
- English (full_professional)