#  (@praecognition.bsky.social)

Profile: https://sifa.id/p/praecognition.bsky.social
Headline: Leading Data Science/AI teams with data engineering, modeling and analytics expertise.
Location: New York, New York, United States

## About

Data science & analytics leader with proven success scaling data-driven initiatives in high-growth environments. Track record of building analytics teams from the ground up and partnering with GTM leaders to drive measurable business outcomes. Experienced in ML/AI product development and deployment, combining technical expertise with strong cross-functional leadership to transform complex data insights into strategic action.

## Experience

- **Director of Analytics at Merkle** (2020 – 2021)
  Oversaw the development and implementation of data science initiatives, including predictive modeling, machine learning, and advanced analytics solutions for L'Oréal USA.
  
  Led cross-functional teams in leveraging big data technologies to drive business growth and customer insights.
- **Manager, Insights & Analytics at Tinuiti** (2018 – 2020)
  Managed the development of analytics products and data science solutions across numerous clients and industries. Led projects involving data modeling and statistical analysis to derive actionable insights and optimize business strategies.
- **Sr. Director, Marketing Science at Omnicom** (2025 – present)
  At OMD, I lead the MarSci team for Banana Republic (Gap Brands), focusing on media performance analytics and audience insights. I've developed innovative frameworks for revenue forecasting and measurement, streamlining performance evaluation across all Gap Brands with an AI-forward emphasis. MMM, forecasting, AI enablement, audience, performance and awareness media are all areas my teams impact on a daily basis. My leadership has fostered a high performing team recognized for their excellence in marketing science.
- **Sr. Digital Marketing Strategist, Analytics and Business Intelligence at Starmark International** (2016 – 2018)
  Founded the company's analytics and business intelligence practice, generating new revenue streams across technology, healthcare, education, and travel verticals. Owned product vision, requirements, and roadmap for new Analytics practice area, including data governance policies and go-to-market strategy.
- **Staff Data Scientist | Director, Activations at Samsung Electronics America** (2023 – 2024)
  Led cross-functional teams in developing data-driven products and implementing machine learning solutions. Powered initiatives leveraging advanced analytics and big data to drive product innovation and customer insights.
- **Director of Analytics at Zenith** (2021 – 2023)
  Led advanced analytics and data science projects for Lilly, TikTok and Lululemon. Directed the development and implementation of sophisticated statistical models and analytical solutions. Managed cross-functional teams in creating data-driven strategies to optimize business performance and ROI

## Education

- **Temple University** — MBA
- **The City University of New York** — Master of Science - M.S. (2022 – 2025)

## Skills

- Operations Management
- Business Analysis
- Artificial Intelligence (AI)
- Analytical Skills
- Computer Science
- Business Strategy
- Data Storytelling
- Data-driven Marketing
- Team Leadership
- Planning Budgeting & Forecasting
- Requirements Gathering
- API
- Online Advertising
- Predictive Analytics
- Looker (Software)
- Computational Mathematics
- Process Simulation
- Marketing Technology
- Data Modeling
- CDP
- Data Analysis
- Measurement Tools
- Technical Presentations
- Graph Databases
- Research Skills
- Amazon Web Services (AWS)
- Data Analytics
- Google Cloud Platform (GCP)
- Product Requirements
- Consumer Products
- Marketing Strategy
- IT Management
- Forecasting
- Digital Media
- Data Science
- Social Media
- Strategic Planning
- SEO
- Customer Relationship Management (CRM)
- Data Visualization
- Database Marketing
- Statistics
- Business Development
- Analytics
- Business Intelligence (BI)
- Machine Learning
- Big Data
- Data Mining
- Key Performance Indicators
- Survey Design
- Performance Management
- Statistical Data Analysis
- Python
- R
- SQL
- Google Analytics
- Tableau
- Relational Databases
- Databricks
- Presentation Skills
- Leadership
- Client Liaison
- Predictive Modeling
- Attribution
- Google Marketing Platform
- Attribution Modeling
- Google Tag Manager
- Key Metrics
- Data Engineering
- SciPy
- Project Management
- Product Management
- Online Marketing

## Certifications

- Google Analytics — Google
- Google Ads | Search, Mobile, Display, Video & Shopping — Google

## Projects

- **EleutherAI - Summer of  AI Research (SOAR)**
  Participating in a volunteer research group developing a prototype tool adapted from existing automated literature processing methods; extracting core information sets from curated Arxiv research papers, creating and storing in a knowledge graph for future reference by LLMs.

The outcome of this project will be used as a building block for a larger research project on preparing for automated AI safety R&D towards ASI x-risk reduction.
- **Effectiveness and Systematic Constraints of X Community Notes (preprint)**
  A Quantitative Analysis of Misinformation Intervention on X During the 2024 U.S. Election. This study examines the effectiveness of X’s Community Notes as an intervention against misinformation during the 2024 U.S. Presidential Election. Quantitative analysis of 38.5 million election-related posts and 13,745 Community Notes, identified both strengths and limitations in the program’s implementation....

## Publications

- The First Post — praecognitions.leaflet.pub (https://praecognitions.leaflet.pub/3mnuxtntykk22)

## Volunteering

- Pro Bono Consultant at Taproot Foundation

## Honors and awards

- Ari Bluman Mentor

## Other profiles

- id.sifa.defs#platformLinkedin: https://www.linkedin.com/in/jeffreyparks