# Oliver Eichhof (@ollri.ch)

Profile: https://sifa.id/p/ollri.ch
Headline: Making radio matter to listeners
Location: Hamburg, Hamburg, Germany

## About

Marketing Director at REGIOCAST with around 20 years of experience across agency and in-house roles, working with a wide range of B2C and B2B brands. I lead teams on strategy and content to drive measurable brand growth: from branding and creative to performance marketing, CRM, and events. Data-driven, AI-powered, and cross-channel. With clear processes, playbooks, and a commitment to communication that delivers.

Focus areas: Brand Strategy & Positioning, Content & Social Strategy, Performance Marketing & CRM, Employer Branding, Campaign Development, Team Leadership & Processes, KPI Frameworks, Stakeholder Management.

## Experience

- **Senior Consultant Digital at DOKYO GmbH** (2016 – 2018)
  Initially freelance consulting, then permanent position. Close collaboration with Unilever's international brand teams to develop digital strategies, coordination between strategy, creation, IT and external agencies. Development of processes and standards for digital communication, customer journeys, GDPR-compliant platforms and governance.
- **Digital Marketing Specialist at DOKYO GmbH** (2014 – 2015)
  Freelance
- **Blogger at Freelance** (2006 – 2011)
  Freelance writer and blogger for print and online media, such as Raveline and the regional magazine bookup. Own blogs on digital culture, gadgets and music (including muschisuppe.com and digital-listening.de).
- **Community Manager at 1000MIKES** (2008 – 2009)
  Community management for 1000MIKES, a platform for user-generated live audio content. Editorial support for the website, forum and newsletter, cooperation management (radio.de, AS&S, RMS), live event support and technical user guides for live streams via telephone or computer.
- **Social Media Manager at Scholz & Friends** (2009 – 2010)
  Conceptualisation and management of social media activities for clients such as Vodafone Germany, BIG and Robinson. Development of promotional and campaign concepts, editorial management of ongoing activities, and establishment and maintenance of active brand communities on digital channels.
- **Account Director at beebop media ag** (2010 – 2014)
  From social media manager to account director. Responsible for strategic and operational management of a diverse client portfolio (including PayPal, Samsung, Wolverine Worldwide). Development and management of the digital key account yourfone.de. Developed innovative social media concepts and interactive platforms (social-driven microsites, engagement tools with integrated sales targets). Jointly responsible for the structural and content-related development of the agency and the team.
- **Strategy Director Marketing & Digital at wirDesign** (2023 – 2025)
  Designing future-proof communication for insurance companies, energy suppliers and construction companies, among others. Translating complex brand requirements into measurable campaigns with clear performance indicators. Early integration of artificial intelligence into strategic processes. Contribution to internal initiatives (economy for the common good, product development) and knowledge transfer.
- **Unit Lead Marketing & Concepts at rock&stars digital gmbh** (2019 – 2020)
  Management of an interdisciplinary team for digital communication at the meeting point of creation, technology and location marketing. Comprehensive support for the client Unibail-Rodamco-Westfield for the Westfield Hamburg-Überseequartier. Planning and implementation of multimedia formats, including AR and VR applications. Combining strategic consulting with operational project management and transforming complex communication goals into concrete touchpoint experiences.
- **Digital Strategist at eichhof.me** (2020 – 2022)
  Strategic consulting for brands in retail, sports and lifestyle. Projects in collaboration with agencies and directly for clients such as segmenta, Kaufhaus Stolz and RAD RACE. Focus on customer journey optimisation and target group-oriented positioning.
- **Marketing Director at REGIOCAST GmbH & Co. KG** (2026 – present)

## Education

- **Hochschule Bremerhaven** — Digital Media (2007 – 2008)
- **Kreishandwerkerschaft Bremerhaven** — Informatikkaufmann (IHK) (2001 – 2004)
- **Eurospar Warenhandels GmbH** — Retail Specialist (IHK, vocational degree), Food & Grocery (1995 – 1998)
- **Kaufmännische Lehranstalten Bremerhaven** — Advanced Technical College Certificate (Fachhochschulreife), Economics (2006 – 2007)

## Skills

- Strategische Marketingberatung
- Employer Branding
- Markenstrategie
- Journey Mapping
- Customer-Relationship-Management (CRM)
- Wissensmanagement
- Digital Innovation
- Teammanagement
- Strategische Beratung
- Stakeholder-Management
- Data Governance
- Influencer-Marketing
- Teamführung
- Kampagnenentwicklung
- Social-Media-Strategie
- Content-Erstellung
- Account-Management
- Newslettererstellung
- Kooperation
- Führungskräfteentwicklung
- Kommunikationsstrategie
- Digitales Marketing
- Digitale Strategie
- Social Media
- Online-Marketing
- Marketing
- Werbung
- Digitale Medien
- WordPress
- Mobile Kommunikation
- Content Marketing
- Blog-Marketing
- Project Management
- Omnichannel-Marketing
- Community Management
- Social Media Marketing
- Technischer Support
- Live-Events
- Strategische Kommunikation
- Social-Media-Kommunikation
- Künstliche Intelligenz (KI)
- Customer-Journey-Mapping
- Interaktives Marketing
- Multichannel-Marketingstrategie
- Marketingstrategie
- Standortbasiertes Marketing
- Internationales Projektmanagement
- Web-Redaktion
- Content-Strategie
- Social Commerce
- Blogger
- Digitale Transformation
- Kampagnenmanagement
- Digitalisierung

## Certifications

- Leadership Training

## Languages

- Englisch (professional_working)
- German (native)
- Danish (elementary)

## Other profiles

- website: https://eichhof.me