# Wolf (@njyo.eurosky.social)

Profile: https://sifa.id/p/njyo.eurosky.social
Headline: Product Architect | Designer, engineer, initiator and idealist pushing for equal empowerment.
Website: https://njyo.net

## About

Curious kid with an architectural mindset, combining software architecture and interaction design to work on digital organisations, systems, platforms and products. Currently focussed on transforming organisations (alive, decentralised and agile) through digital modelling as to industrialise software (predictability, quality and scale).

We are living through the complete convergence of offline and online as this digital revolution advances. As we shape this transformation, we carry responsibility for the profound impact of its outcome.

I want my life’s work to have contributed to a more just, sustainable, free and vibrant world for all. I hope to achieve this by creating systems that treat all humans with respect, are interoperable and agile, open and distributed, sustainable and thus a positive contribution to progress. I enjoy exploring and solving meaningful, complex and unconventional problems in diverse environments by fostering people.

Global perspective. Local actuation. Nomadic spirit.

## Career

- **Co-Founder and Head of Product at SeaBoard Technologies** (May 2022 - Aug 2025)
  SeaBoard empowers seafarers from underbanked countries to receive and hold their wages in USD and transact and convert as better rates than with traditional banks. The basic offering allows holding USD, spending overseas via debit card, transferring to banks in 40+ countries.
  
  Conceptualised and led the development of the digital platform (mobile apps, backend, back-office and admin console) to deliver this on top of different banking-as-a-service (BaaS) partners. Set up and led an in-house product and engineering team to launch and extend a proof-of-concept to serve 2000 seafarers transacting 2M USD total.
  
  As co-founder in this 0→1 corporate venture journey, involved in setting culture and processes, building team business, deal with partner platforms, own internal systems, support customers and engage with investors for fundraising.
- **Engagement Lead at PebbleRoad** (Jan 2022 - Jul 2023)
- **Product Owner / Design Lead at PebbleRoad Pte Ltd** (Sep 2017 - Dec 2021)
  Leading business through digital transformation projects with vision and strategy, agile, lean and design thinking delivered through product leadership:  Leading a digital transformation project at a 170,000 staff (5,000 management) Indonesian agricultural business delivered through a performance dashboard; recasting the company operations from siloed and fragmented to collaborative decision making: – Developing an agile business operation and mindset – Leading approach, methodology, toolkit & delivery sprints via multi-party teams to customise & deploy Domo dashboards – Design and product-managing an org-wide dynamically generated dashboard system based on multi-dimensional business models  Strategic product ownership and coaching for a team multi-organisation team focussing on governmental healthcare transformation: using lean startup sprints to understand, define and test value propositions for a platform for more holistic and longitudinal elderly care.
- **Advisor for Design at Gumbuya Inc.** (Aug 2017 - Dec 2019)
- **Head of Design at Gumbuya Inc.** (Oct 2014 - Aug 2017)
  Gumbuya is a semantic computing platform to build and run applications on a semantic graph. A fundamentally different paradigm, it allows for an industrialised software build approach making the long tail of SaaS applications feasible: Like constructing a building, an architect creates a model together with the domain experts. This model is a bill of materials and allows for straight-forward assembled by IT resources—compared to traditional approaches, where a spec has to be interpreted by craftspeople.
  
  This approach lowers cost and time to market and increases predictability, consistency, reliability and flexibility. Gumbuya has built the platform from ground-up, created tooling, methodology and service offering to deliver client projects.
  
  Working as a team, I lead and/or am heavily involved in: – UI/UX design: Our SaaS platform and tooling, customer products – Product design: Customers products from inception to modelling, to delivery – Development of our industrialised build methodology  – Product management of the platform’s analytics capability – Design & content: Go-to-market materials like website, pitches, templates, etc. – Onboarding and training for partners and customers – Technical sales support
- **Senior Interaction Designer at Gumbuya Inc.** (Jan 2013 - Oct 2014)
  Building the next generation cloud platform for digital engagement, my responsibility was:  – Envision, design and product-manage the platform’s system-level analytics capabilities – Creation of proof-of-concept analytics visualisations – Design of developer tools and templating – UI/UX design and iteration on various aspects of the platform
- **Co-Founder and Interaction Designer at Extra Thought** (Sep 2010 - Jul 2013)
  Consulting services for organisations, products and services for interaction design, user experience (UX), usability and user research. Design and prototyping of a range of digital products: applications for web and mobile, data visualisations.
- **Project Manager and Interaction Designer at Opera Software** (May 2009 - Mar 2010)
  Design and management of the product deliveries by the fully integrated 10-person web application development department. Delivered client projects (mobile and TV applications), company products (developer tools), grew the team and improved the quality of the team output.
- **Interaction Designer at Opera Software** (Aug 2006 - Apr 2009)
  Interaction design to improve the user experience for the users of Opera's solutions mainly ranging form desktop and mobile widgets, partner app stores and developer tools.
- **Software Engineer at IBM Zurich Research Lab** (Jul 2004 - Jan 2005)
  Creation of a flexible reporting tool to convert data from files, databases, etc. into finished reports in PDF, HTML, etc.
- **Programmer at Actinium Software GesmbH** (Jul 2003 - Sep 2003)
  Adapting a CMS system to the companies needs and als deploying created templates for a customer in the rollout phase. Installation of a VoIP system and configuration of it (SWYX)
- **Research Assistant at Usability Lab, Vorarlberg University of Applied Sciences** (Jan 2003 - Aug 2003)
  Developing a biometric data visualisation tool.
- **Shop Assistant at Niedermeyer Fotohandel** (Jan 2002 - Oct 2002)
  Sales and customer service for the whole range of 2000s electronics.

## Publications

- eMotion - Estimation of User's Emotional State by Mouse Motions — FH Vorarlberg; VDM Verlag, Saarbrücken (2008) http://download.njyo.net/pubs/Maehr-2005-eMotion.pdf
- Mobile Internet User Experience — MobileHCI, Singapore 2007 (Sep 2007) http://download.njyo.net/pubs/Maehr_et_al-2007-MobileHCI-Cost_Value.pdf
- User Experience of Mobile Web Browsing — IT University of Gothenburg (2007) http://download.njyo.net/pubs/Maehr-2007-User_Experience_of_Mobile_Web_Browsing.pdf
- Tabletop Interaction: Research Alert — NordiCHI, Oslo 2006. (Oct 2006) http://www.t2i.se/pub/papers/p499-mahr.pdf
- Control vs. Convenience: Critical Factors of Smart Homes — SIDeR, Gothenburg 2006 (2006) http://www.cse.chalmers.se/research/group/idc/studentpapers/pdf/control_convenience.pdf

## Skills

### Technical
- HTML 5
- HTML5
- Mobile Applications
- Web Development
### Business
- Consulting
- Customer Service
- Digital Transformation
- Product Management
- Product Strategy
- Project Management
### Creative
- Design Thinking
- Human-Computer Interaction
- Information Architecture
- Interaction Design
- Photography
- Product Design
- Usability
- Usability Testing
- User Experience
- User Interface Design
- User Research
- User-centered Design
- Wireframes
- Wireframing
### Other
- Conceptualisation
- Connecting People
- Corporate Venture
- Design Analysis
- Design Specifications
- Experience Design
- Human Computer Interaction
- Idea Generation
- Lean Startup
- Product Architecture
- Task Analysis
- Team Building
- Ultimate
- Usability Engineering
- User Interface
- User Scenarios
- Wire Framing

## Credentials

- Professional Scrum Master I (PSM I) — Scrum.org (Feb 2021) https://www.scrum.org/user/794209
- Digital Product Management — University of Virginia Darden School of Business (Jul 2020) https://www.futurelearn.com/certificates/dilbkts
- ICAgile Certified Professional - Agility in HR — ICAgile (Aug 2019) https://www.icagile.com/Certification/Verify-Credentials/ctl/UserDetails/mid/697/uid/2a9e5faa-b811-4b40-9380-27880de8ae66
- ICAgile Certified Professional — ICAgile (Feb 2019) https://www.icagile.com/Certification/Verify-Credentials/ctl/UserDetails/mid/697/uid/2a9e5faa-b811-4b40-9380-27880de8ae66

## Education

- **Chalmers University of Technology** — MSc (2005 - 2007)
  Masters programme in Swedish with courses in user interfaces, interaction design, design thinking, ubiquitous computing and human computer interaction.
  Activities & Societies: T2I-Lab
- **FH Vorarlberg** — Dipl. Ing. (FH) (Oct 2001 - Oct 2005)
  Undergrad education in software engineering (iTec: information & communication architecture): Strong focus on software architecture and programming. Foundation level courses on project- and team management as well as business. Diploma thesis: Measurement and emotional interpretation of user mouse movements.
  Activities & Societies: PASD
- **Linköpings Tekniska Högskola** — - (Jan 2004 - Jun 2004)
  Exchange semester with courses in parallel programming, formal languages, web development and information security.
  Activities & Societies: ESN

## Involvement

### Volunteering
- World Flying Disc Federation (Jan 2024 - Present)
  Board Member an SOTG Commission Chair
  The WFDF (World Federation of Flying Disc) governs and grows flying disc sports globally. As chair of the SOTG Commission, I represent the sportspersonship perspective.
- World Flying Disc Federation (Mar 2018 - Present)
  SOTG Commission Member
  The WFDF (World Federation of Flying Disc) SOTG (Spirit of the Game) commission governs and grows the sportspersonship aspect of all flying disc sports globally. As a member, I am interested in measuring the development of SOTG and enhancing the tools available to grow and share this unique aspect of the sport.
- Appendix Ultimate Club (Jan 2012 - Present)
  Founder, Captain, Coach and Elder
  Started Singapore's first Beach Ultimate club and helped foster it to over 50 members. We are quite unique as we are an open club for anybody to join, and we're actively growing the community, not just catering to a particular type of athlete. Our goal is to give people an opportunity to experiment, learn and grow as humans and leaders first, not just as athletes.
- World Flying Disc Federation (Jan 2020 - Dec 2021)
  Board Member and SOTG Commission Chair
  The WFDF (World Federation of Flying Disc) governs and grows flying disc sports globally. As chair of the SOTG Commission, I represent the sportspersonship perspective.
- Ultimate Players Association of India (2016 - Jul 2018)
  Head of Communications & IT
  Managing the communication of the organisation with its members, other organisations and 3rd parties. Overseeing the general public relations and image of the organisation as well as the creating of more structured and consistent tone and processes for recurring events (e.g. national teams, tournaments, etc.).
- Ultimate Players Association of India (Apr 2012 - Jul 2018)
  Administrator
  Started the indiaultimate.org website as a means to bring the Ultimate community of India together and provide them with an online presence. Since then I have managed the organisations' IT needs, implemented and migrated a number of systems and set up infrastructure for communication and collaboration, most notably: moved from spreadsheet-based member management to a SaaS solution, shifted the website from Wordpress to Ultimate Central and planned and ran two Executive Board elections online.
- DestrActions (Jun 2011 - Jun 2013)
  Creator & Curator
  DestrActions is a monthly design meet-up for designers of various backgrounds to collaborate and learn through randomised teams working on a 90 minute design challenge. I created the concept and ran the sessions for two years. With attendance between 15–45 people per session, it was a staple in the growing Singapore design scene and has inspired other events.
- t2i Lab (Aug 2005 - Apr 2007)
  Lab Manager
  Created a simple CMS for the lab website (http://t2i.se) and supported the other lab members in terms of administration and research.
- PASD - Plattform Aktiver Studenten Dornbirn (Jan 2003 - Jan 2004)
  President
  Heading the student organisation at FH Vorarlberg: Organising student events and an exchange buddy system.

## Languages

- German (native)
- English (full professional)
- Norwegian (professional working)
- Swedish (professional working)
- Finnish (limited working)
- French (elementary)
- Spanish (elementary)

## Links

- Website: https://njyo.net
- LinkedIn: https://www.linkedin.com/in/wmaehr/
- Mastodon: https://mastodon.social/@njyo (verified)
- Codeberg: https://codeberg.org/njyo