# Nahuel Medina (@nahuel.eurosky.social)

Profile: https://sifa.id/p/nahuel.eurosky.social

## Experience

- **Digital Strategist at British Surgery Of Lanzarote** (2021 – 2024)
  As a digital strategist, I focused on improving the clinic’s digital presence and supporting patient acquisition through website, advertising, and local search channels.
  
  Key contributions: – Improved the clinic’s website structure and user experience to better support patient acquisition and conversion – Implemented and optimized Google Ads campaigns to drive inbound patient demand and monitor performance – Managed and optimized the clinic’s Google Business Profile to increase local visibility and patient engagement – Contributed to the implementation of digital tools (online intake forms, patient portal) to streamline data collection and reduce manual work – Monitored and analyzed acquisition performance across channels to support decision-making
- **Founder at AquaTrace** (2025 – 2026)
  Co-founded a service-based business focused on pool and plumbing leak detection, taking the project from initial setup through early revenue generation.
  
  Key contributions: – Built the business from scratch, including company registration, branding, and operational setup in a complex regulatory environment – Developed the full digital presence, including website, positioning, and customer acquisition funnel – Implemented both online and offline acquisition channels, including Google Ads and targeted local marketing campaigns – Applied an MVP approach with aggressive early pricing to acquire initial customers and validate demand – Entered a new technical domain and developed the knowledge required to deliver the service effectively – Managed day-to-day operations, customer interactions, and service delivery  Impact: – Generated consistent early-stage revenue within the first year of operation – Demonstrated strong unit economics, where a single customer acquisition could offset full marketing campaigns – Reinvested revenue into operational assets and equipment to support service delivery and growth  Acquired by a local competitor following successful validation of demand and unit economics.
- **Creative Project Coordinator at CEDAA (Collaborative Eating Disorder Awareness Association)** (2023 – 2025)
  At CEDAA, I coordinated and led digital and operational initiatives aimed at improving how the organization connected with students and managed its internal projects.
  
  Key contributions: – Led the overhaul of the organization’s website and digital presence to improve accessibility and user engagement – Structured and coordinated initiatives connecting university students with the organization – Introduced more structured processes to improve project execution and collaboration – Contributed to building a more cohesive digital ecosystem across the organization and its affiliated groups
- **Operations & RevOps Manager at British Surgery Of Lanzarote** (2025 – present)
  At the British Surgery of Lanzarote, I design and implement the clinic’s operational systems and digital infrastructure, built around a unified, cloud-based platform that connects patient data, workflows, and business operations.
  
  Key contributions: – Built a centralized patient identity system, enabling staff to access and link patient data across all workflows – Designed and implemented a unified operational platform integrating CRM, internal tools, and process automation – Developed structured data models and workflows to standardize operations and reduce manual coordination – Implemented low-code systems and integrations to allow rapid iteration, scalability, and operational resilience – Connected business tools through API-based integrations to ensure data consistency across the organization – Built reporting and analysis frameworks to track acquisition, retention, and revenue performance  Impact: – Contributed to a ~78% revenue increase YoY while tourism remained flat (+0.1%), indicating operational and system-driven growth – Increased revenue per 1,000 tourists by 78%, improving monetization of existing demand rather than relying on external growth – Identified that repeat patients generate 2.03× more revenue per customer, informing retention and lifecycle strategy – Built analytical models linking acquisition channels to revenue outcomes, clarifying channel dependency and optimization strategy – Improved operational efficiency and coordination across the clinic by consolidating fragmented systems into a single infrastructure

## Education

- **MacEwan University** — Bachelor of Commerce - BCom (2020 – 2024)

## Skills

- Entrepreneurship
- Business Development
- Agile Methodologies
- Business Workflows
- Lead Generation
- Conversion Optimization
- Website Administration
- Non-profit Management
- Data Integration
- Business Analysis
- Operations Management
- Business Process Automation
- Business Process Improvement
- Process Design
- Marketing
- Leadership
- Search Engine Marketing (SEM)
- User Experience Design (UED)
- Google Ads
- Project Management
- Web Design
- User Experience (UX)

## Certifications

- Associate Member — CIM | Chartered Managers Canada (https://www.credly.com/badges/6090f42b-855e-4ea0-baa9-a1531e866156?source=linked_in_profile)
- Ten Thousand Coffees Member — Ten Thousand Coffees (https://storage.googleapis.com/ttc-static-images/linkedin-certificates/2021/macewan-f48f8c3e.jpg?source=list)
- Ambassador — MacEwan University (https://drive.google.com/file/d/1sC-tD1gvVkX_w4DO23p0SpAnip1BZx2t/view?usp=share_link)

## Volunteering

- Ambassador at MacEwan University

## Languages

- English (native)
- Spanish (native)

## Other profiles

- linkedin: https://libkedin.com/in/nahuelmedinagarcia
- website: https://nahuel.ca