# Michael Marek (@michaelmarek.eurosky.social)

Profile: https://sifa.id/p/michaelmarek.eurosky.social
Headline: TBD.

## About

User Experience Ambassador and Web Strategist from Tübingen, Stuttgart region, with many years of professional experience in the IT, software, marketing and communications industries – freelance, self-employed, employed. Competent in the areas of User Experience Design, Human Centered Design, Usability Engineering, Information Architecture, Information Design and Strategic Communication. Completed a Master of Arts degree at the Eberhard Karls University of Tübingen in the fields of general rhetoric and empirical cultural studies, with undergraduate studies in art history and business administration. Currently a lecturer in Human Centered Design and Human Computer Interaction. Happy husband, proud father, passionate photographer, enthusiastic music listener, avid cyclist and committed European.

## Career

- **Chief Marketing Officer at d-serv GmbH** (Jan 2019 - Dec 2025)
  Hybrid
  Responsible for market research, product management, User Experience and Interaction Design - especially for the Web-To-Publish solution ci-book™ - distribution channel management, brand management, marketing communications including advertising, promotions and public relations.
- **User Experience Ambassador und Web Strategist at Ergonomic::on** (Feb 2014 - Jan 2024)
  Hybrid
  Consulting and concept developing for several advertising agencies, small, medium and enterprise companies from various sectors. Focal point: Internet, intranet and extranet portals with connected and integrated applications for communication, transaction, collaboration and digital added value.
- **Hochschuldozent at Esslingen University of Applied Sciences** (Sep 2014 - Aug 2019)
  On-site
  Faculty of Information Technology | Human Computer Interaction, Human Centered Design, User Experience Design, Usability Engineering, Information Architecture, Information Design.
- **Prokurist at Schmid und Marek GmbH** (Feb 2014 - Jan 2019)
  On-site
  Real estate management: factory buildings, houses, flats. Financial management: accounting and controlling. Asset management: company and capital investments.
- **Universitätsdozent at University of Tübingen** (Apr 2009 - Mar 2014)
  On-site
  Institute for Media Studies, Faculty of Modern Languages  | Information Architecture, Information Design, Usability Engineering, Human-Centred Design, Human-Computer Interaction, Web Design.
- **User Experience Manager und Web Strategist at Territory CTR GmbH** (Oct 2010 - Jan 2014)
  On-site
  Consulting and concept development within the Bertelsmann Group, Arvato and for numerous small, medium-sized and large companies from various industries. Key areas: corporate communication, e-business, e-commerce, e-learning, marketing, consulting, online media, print media, media production, information services, publishing, printing.
- **User Experience Ambassador und Web Strategist at Ergonomic::on** (Oct 2004 - Sep 2010)
  Hybrid
  Consulting and concept developing for several advertising agencies, small, medium and enterprise companies from various sectors. Focal point: Internet, intranet and extranet portals with connected and integrated applications for communication, transaction, collaboration and digital added value.
- **User Experience Architect at Nolte&Lauth** (Apr 2006 - Mar 2008)
  Hybrid
  Consulting and concept development for small, medium-sized and large companies from various industries. Key areas: Internet, intranet and extranet portals with connected and integrated web applications for communication, transactions and collaboration.
- **Creative Director at dgm kommunikation GmbH** (Apr 2004 - Mar 2006)
  On-site
  Consulting for advertising agencies and companies. Creation of requirement catalogues, specifications and project plans. Management and implementation of presentations, workshops and seminars. Development of concepts for websites, web applications, marketing and sales solutions, and advertising campaigns.
- **Creative Director at 21torr** (Sep 2000 - Apr 2004)
  On-site
  Consulting for advertising agencies and companies. Creation of requirement catalogues, specifications and project plans. Management and implementation of presentations, workshops and seminars. Development of concepts for websites, web applications, marketing and sales solutions, and advertising campaigns.
- **Head of media economy division and referee for media industry at IHK Reutlingen** (Apr 1999 - Sep 2000)
  On-site
  In cooperation with management: Lead responsibility for media industry, media politics, press at federal state level (Baden-Württemberg). Advising start-ups and small to medium-sized enterprises on media and information technologies.
- **Webdesigner at JAU Internetdienstleistungen** (Jul 1996 - Dec 1998)
  Hybrid
  Gestaltung, Programmierung, Implementierung und redaktionelle Pflege von Websites; Beratung und Schulung von kleinen Unternehmen.
- **Research Assistant at kunsthalle tübingen** (Jan 1993 - Dec 1998)
  On-site
  Design, development and administration of the website, author and designer of several print brochures and flyers for public relations. Art history tours of exhibitions (19th and 20th centuries).
- **Research Assistant at University of Tübingen** (May 1992 - Sep 1998)
  • At the Ludwig Uhland Institute for Empirical Cultural Studies, responsible for website development and providing support and advice to lecturers and students. (1996–1998)
  • In the Media Department, Faculty of Modern Languages, responsible for media archiving and providing support and advice to lecturers and students in the AV field. (1995–1998)
  • In the Literature and Theatre Studio for media archiving and support and advising of lecturers and students in the AV field. (1994-1995)
  • At the Seminar for General Rhetoric for editorial work on scientific publications by professors at the seminar and for the support and organisation of practical seminars in the AV field. (1993-1994)
- **Trainee at Medienfilme Stollenmaier GmbH** (Oct 1992 - Dec 1992)
  Studio and live productions (television and video), sports broadcasts, electronic reporting (camera, sound and editing).
- **Trainee at Dr. Josef Raabe Verlags-gmbh** (Jun 1992 - Aug 1992)
  Editorial team, ‘Handbook of Cultural Management’

## Skills

### Other
- Accessibility
- Axure
- Card Sorting
- ci-book™ | constant corporate design
- Concept Development
- Content Strategy
- Contextual Inquiry
- Design Strategy
- Design Thinking
- E-Commerce
- Ethnography
- Experience Design
- Heuristic Analysis
- Heuristic Evaluation
- Human Computer Interaction
- Human Factors
- Information Architecture
- Information Design
- Informationsarchitektur
- Informationsdesign
- Interaction Design
- Interfacedesign
- Mobile Design
- Mockups
- Nutzererfahrung
- Nutzerforschung
- Nutzerzentriertes Design
- Online Marketing
- Paper Prototyping
- Participatory Design
- Persona
- Rapid Prototyping
- Service Design
- Task Analysis
- Technische Dokumentation
- Technische Redaktion
- Technischer Support
- Technisches Schreiben
- Usability
- Usability Engineering
- Usability Testing
- User Experience
- User Experience Design
- User Interface
- User Interface Design
- User Research
- User Scenarios
- User-centered Design
- Web 2.0
- Web Applications
- Wire Framing
- Wireframe
- Wireframes

## Publications

- Content Usability - Vorstellung eines Kriterienkatalogs zur Überprüfung der Gebrauchstauglichkeit von Inhalten — Wagner, Claus; Lotterbach, Silke; Marek, Michael (2010) in: Tagungsband Usability Professionals 2010, German UPA, (Seiten 123-128) (Sep 2010)
- Eloquent Design of Human-Computer Interaction — Marek, Michael (2008) in: Tagungsband Usability Professionals 2008, German UPA, (Seiten 246-251) (Sep 2008)
- Die Rhetorik der Website – Die Strukturierung und visuelle Gestaltung polylinearer, hypermedialer Publikationen — Marek, Michael (1999) in: Magisterarbeit, Seminar für Allgemeine Rhetorik, Universität Tübingen (Sep 1999)

## Credentials

- Technische Redaktion (TAE) — TAE – Technische Akademie Esslingen e.V. (Jul 2026)

## Education

- **Eberhard Karls Universität Tübingen** — Master of Arts, General Rhetoric, Empirical Cultural Studies, Art History, Business Administration (Jan 1991 - Jan 1999)
  Note: With distinction (1.0)
  Topic of the master's thesis: The rhetoric of the website - The structuring and visual design of polylinear, hypermedial publications.
  Examination topics: Ancient rhetoric, documentary film, media impact research.
  Major subjects, final degree: General Rhetoric and Empirical Cultural Studies.
  Minor subjects, foundation degree: Art History and Business Administration.

## Involvement

### Volunteering
- German UPA (Sep 2008 - Aug 2010)
  Vice President

## Languages

- Deutsch (native)
- Englisch (professional working)

## Links

- linkedin: https://www.linkedin.com/in/michaelmarek10
- ergonomic::on: https://ergonomicon.de (verified)