# Alessio Maffeis (@maffe.is) Profile: https://sifa.id/p/maffe.is Headline: Director of Engineering at Matsmart-Motatos Location: Stockholm County, Sweden ## About I love building teams and products. Passionate about product design, engineering, and leadership. I like seeing the bigger picture and putting details into perspective. ## Career - **Director of Engineering at Matsmart - Motatos** (Dec 2024 - Present) Stockholm, Stockholm County, SE - **Engineering Manager at Matsmart - Motatos** (Apr 2022 - Nov 2024) Stockholm, Stockholm County, SE Matsmart \- Motatos is a different kind of food store. We help people fight food waste in a simple and affordable way. As the Engineering Manager of the Shopping Experience & Platform teams, I lead two cross-functional, empowered product teams responsible for evolving our e-commerce platform, with a focus on modern web technologies and user experience. - **Engineering Manager at Happy Socks AB** (Mar 2020 - Mar 2022) Stockholm, SE Happy Socks is a global brand known for its colourful and quirky designs, spreading happiness since 2008. As the Engineering Manager in the E-commerce Team, I was responsible for building and leading the team that develops and maintains the e-commerce platform. - **Team Lead at Daniel Wellington** (Jan 2018 - Mar 2020) Stockholm, SE Daniel Wellington is a global watch and accessories brand well known for its pioneering approach to Influencer Marketing. As the Team Lead of the Marketing Tech team, I was responsible for leading, growing, and coaching a cross-functional group of talented engineers, designers and QA specialists in the mission of building the best internal tools to support the Marketing department. - **Developer at Daniel Wellington** (Mar 2017 - Dec 2017) Stockholm, SE Design and development on different projects and teams. Lead developer of #DWMoments, a web based tool for user engagement and content generation on social media. - **Web Design & Development at Maffe.is** (Apr 2015 - Dec 2016) Milan Area, IT Web design and development consulting. I worked on design and development of websites as a full service, collaborating directly with clients, and on development of outsourced projects for bigger companies. - **Teacher (Computer Systems and Networks) at I.I.S. Lorenzo Cobianchi** (Feb 2016 - Jul 2016) Verbania, IT I.I.S. Lorenzo Cobianchi is an upper secondary education institution established in 1886 in Verbania, Italy, offering both general and technical high school courses. I taught Computer Systems and Networks to students of the final three years of the course in Informatics and Telecommunications. - **Frontend Developer at Leevia** (Oct 2014 - Mar 2015) Rome Area, IT Leevia provides tools for launching photo contests, social activism initiatives and awareness campaigns. I was in charge of building and refining the UI of Leevia’s foundational product, a platform that allows to create photo-driven marketing campaigns for engagement and lead qualification on social media. - **Batch #2 at TechPeaks - The People Accelerator** (Mar 2014 - Jul 2014) Trento Area, IT TechPeaks is a startup accelerator connecting several of the major actors in ICT research, education and business in the Trento region. I was selected to take part in the second batch individually as a product designer, then I joined Leevia, which eventually became one of the five startups awarded with the €50k grant prize. - **Junior Developer at Netycom Srl** (May 2009 - Apr 2013) Verbania, IT Netycom is a digital marketing agency focused on mobile and responsive web development. I worked on the design and development of object-oriented web applications in PHP, including modules and templates for a proprietary CMS. Developed native iOS apps and web-based Facebook applications. - **Web Designer & Developer at Youneeque Srl** (Dec 2007 - Dec 2008) Gravellona Toce, IT I designed and developed a web-based video advertising system for a network of public displays, worked on website design, development and administration. ## Projects - **Parchegg.io** — https://speakerdeck.com/maffeis/parchegg-dot-io (2013 - 2014) Parchegg.io was a mobile app that adaptively suggested where to find parking based on who is leaving and other historical data for the current area. Created at Torino Startup Weekend 2013. Pitch deck: https://speakerdeck.com/maffeis/parchegg-dot-io Featured on Googlepreneurs: http://googlepreneurs.org/parchegg-io-a-new-and-fun-way-of-finding-parking-spots/ Featured on Betalist: http://betalist.com/startups/parchegg-io - **iubu.it** — https://speakerdeck.com/maffeis/iubu-dot-it (2012) iubu.it \- Read your videos, was an automatic, web-based book recommendation system that suggested books related to the video playing on YouTube. https://speakerdeck.com/maffeis/iubu-dot-it - **RockTarget** — http://www.rocktarget.org (2007 - 2010) RockTarget was an independent online magazine featuring news, reviews and live reports on alternative music and emerging artists I co-founded and managed with old time friend and experienced community manager Lucia. ## Publications - Fog of the morning — maffe.is (Sep 2026) https://maffe.is/photos/fog-of-the-morning - Remember Summer? — maffe.is (Sep 2026) https://maffe.is/photos/remember-summer - An open letter to Dario: if you mean it, open the weights! — maffe.is (Sep 2026) https://maffe.is/bits/an-open-letter-to-dario-if-you-mean-it-open-the-weights - Alley Cat — maffe.is (Jul 2026) https://maffe.is/photos/alley-cat - Sant’Andrea — maffe.is (Jul 2026) https://maffe.is/photos/sant-andrea - Grotta Verde — maffe.is (Jul 2026) https://maffe.is/photos/grotta-verde - Cala dell’Acquaviva — maffe.is (Jul 2026) https://maffe.is/photos/cala-dell-acquaviva - Ashore — maffe.is (Jul 2026) https://maffe.is/photos/ashore - Cheggio — maffe.is (Jul 2026) https://maffe.is/photos/cheggio - Cimamulera — maffe.is (Jul 2026) https://maffe.is/photos/cimamulera - Summer Sunset — maffe.is (Jun 2026) https://maffe.is/photos/summer-sunset - Lanterns — maffe.is (May 2026) https://maffe.is/photos/lanterns - Spring sunset street — maffe.is (May 2026) https://maffe.is/photos/spring-sunset-street - Gripsholm Slott — maffe.is (May 2026) https://maffe.is/photos/gripsholm-slott - Good Boy — maffe.is (May 2026) https://maffe.is/photos/good-boy-2 - Sunday morning — maffe.is (May 2026) https://maffe.is/photos/sunday-morning - A wild daffodil appeared — maffe.is (May 2026) https://maffe.is/photos/a-wild-daffodil-appeared - On the fence — maffe.is (May 2026) https://maffe.is/photos/on-the-fence - Tracks — maffe.is (May 2026) https://maffe.is/photos/tracks - Sprung — maffe.is (Apr 2026) https://maffe.is/photos/sprung-2 - Spring — maffe.is (Apr 2026) https://maffe.is/photos/spring-2 - Light waves — maffe.is (Apr 2026) https://maffe.is/photos/light-waves - Season change — maffe.is (Mar 2026) https://maffe.is/photos/season-change - Gloomy morning — maffe.is (Mar 2026) https://maffe.is/photos/gloomy-morning - Less urban totems — maffe.is (Mar 2026) https://maffe.is/photos/less-urban-totems - Fake Spring Night — maffe.is (Mar 2026) https://maffe.is/photos/fake-spring-night - Night glow — maffe.is (Mar 2026) https://maffe.is/photos/night-glow - Urban totems — maffe.is (Mar 2026) https://maffe.is/photos/urban-totems - An Urban Sheep Chase — maffe.is (Mar 2026) https://maffe.is/photos/an-urban-sheep-chase - No swimming (hopefully) — maffe.is (Feb 2026) https://maffe.is/photos/no-swimming-hopefully - Little treehouse — maffe.is (Feb 2026) https://maffe.is/photos/little-treehouse - Walking towards the island — maffe.is (Feb 2026) https://maffe.is/photos/walking-towards-the-island - Ghibli vibes (for some reason) — maffe.is (Feb 2026) https://maffe.is/photos/ghibli-vibes-for-some-reason - Chicks — maffe.is (Jan 2026) https://maffe.is/photos/chicks - Theo — maffe.is (Jan 2026) https://maffe.is/photos/theo - Caaaar — maffe.is (Nov 2025) https://maffe.is/photos/caaaar - “No Past Without A Future” — maffe.is (Sep 2025) https://maffe.is/photos/no-past-without-a-future - Bird walk — maffe.is (Sep 2025) https://maffe.is/photos/bird-walk - Sup? — maffe.is (Sep 2025) https://maffe.is/photos/sup - Lago di Ragozza — maffe.is (Aug 2025) https://maffe.is/photos/lago-di-ragozza - Rifugio Gattascosa — maffe.is (Aug 2025) https://maffe.is/photos/rifugio-gattascosa - The Other Side — maffe.is (Aug 2025) https://maffe.is/photos/the-other-side - Sunset at Alpe Colla — maffe.is (Aug 2025) https://maffe.is/photos/sunset-at-alpe-colla - Highlanders — maffe.is (Aug 2025) https://maffe.is/photos/highlanders - Burn it — maffe.is (Jul 2025) https://maffe.is/photos/burn-it - Motherly watch — maffe.is (Jul 2025) https://maffe.is/photos/motherly-watch - True summer — maffe.is (Jul 2025) https://maffe.is/photos/true-summer - Lipstick on a ship — maffe.is (Jun 2025) https://maffe.is/photos/lipstick-on-a-ship - King of the hill — maffe.is (Jun 2025) https://maffe.is/photos/king-of-the-hill - Game, set, match. — maffe.is (Jun 2025) https://maffe.is/photos/game-set-match - Sunset chill — maffe.is (May 2025) https://maffe.is/photos/sunset-chill - Sommar — maffe.is (May 2025) https://maffe.is/photos/sommar - Some kind of self-portrait — maffe.is (May 2025) https://maffe.is/photos/some-kind-of-self-portrait - Mysterious eye — maffe.is (May 2025) https://maffe.is/photos/mysterious-eye - Let’s start over — maffe.is (May 2025) https://maffe.is/photos/let-s-start-over - Little Corner — maffe.is (May 2025) https://maffe.is/photos/little-corner - Villa Taranto — maffe.is (Apr 2025) https://maffe.is/photos/villa-taranto - Spring! — maffe.is (Apr 2025) https://maffe.is/photos/spring - Morning repetitions — maffe.is (Apr 2025) https://maffe.is/photos/morning-repetitions - Close-in time #4 — maffe.is (Apr 2025) https://maffe.is/photos/close-in-time-4 - Close-in time #3 — maffe.is (Apr 2025) https://maffe.is/photos/close-in-time-3 - Close-in time #2 — maffe.is (Apr 2025) https://maffe.is/photos/close-in-time-2 - Urban Fishing — maffe.is (Apr 2025) https://maffe.is/photos/urban-fishing - Close-in time — maffe.is (Apr 2025) https://maffe.is/photos/close-in-time - Whatever floats your boat — maffe.is (Apr 2025) https://maffe.is/photos/whatever-floats-your-boat - NO CRICKET (Sword only) — maffe.is (Apr 2025) https://maffe.is/photos/no-cricket-sword-only - Good Light — maffe.is (Apr 2025) https://maffe.is/photos/good-light - OST / Le Fromage, J'adore! — maffe.is (Mar 2025) https://maffe.is/photos/ost-le-fromage-j-adore - False spring — maffe.is (Mar 2025) https://maffe.is/photos/false-spring - One last glimpse of sun — maffe.is (Mar 2025) https://maffe.is/photos/one-last-glimpse-of-sun - October roses — maffe.is (Mar 2025) https://maffe.is/photos/october-roses - Passage — maffe.is (Mar 2025) https://maffe.is/photos/passage - On it — maffe.is (Mar 2025) https://maffe.is/photos/on-it - BAR — maffe.is (Mar 2025) https://maffe.is/photos/bar - Drive in barber — maffe.is (Mar 2025) https://maffe.is/photos/drive-in-barber - Broken lake — maffe.is (Feb 2025) https://maffe.is/photos/broken-lake - Just a quick break — maffe.is (Dec 2024) https://maffe.is/photos/just-a-quick-break - Max deliveries — maffe.is (Dec 2024) https://maffe.is/photos/max-deliveries - Obligatory cable car shot — maffe.is (Dec 2024) https://maffe.is/photos/obligatory-cable-car-shot - Roofwalking — maffe.is (Dec 2024) https://maffe.is/photos/roofwalking - A leap of faith — maffe.is (Dec 2024) https://maffe.is/photos/a-leap-of-faith-2 - Radioactive fragments of memories — maffe.is (Dec 2024) https://maffe.is/photos/radioactive-fragments-of-memories - Trapped tree — maffe.is (Dec 2024) https://maffe.is/photos/trapped-tree - Golden mist — maffe.is (Dec 2024) https://maffe.is/photos/golden-mist - The sun was not often out — maffe.is (Oct 2024) https://maffe.is/photos/the-sun-was-not-often-out - Saying goodbye to Foursquare City Guide — maffe.is (Oct 2024) https://maffe.is/bits/saying-goodbye-to-foursquare-city-guide - One last summer sunset — maffe.is (Oct 2024) https://maffe.is/photos/one-last-summer-sunset - Not what it looks like — maffe.is (Oct 2024) https://maffe.is/photos/not-what-it-looks-like - Two deers in the night — maffe.is (Sep 2024) https://maffe.is/photos/two-deers-in-the-night - Lundbergs Konditori — maffe.is (Sep 2024) https://maffe.is/photos/lundbergs-konditori - Late summer sunset — maffe.is (Sep 2024) https://maffe.is/photos/late-summer-sunset - Near dusk — maffe.is (Sep 2024) https://maffe.is/photos/near-dusk - Sun dive — maffe.is (Sep 2024) https://maffe.is/photos/sun-dive - After the storm — maffe.is (Sep 2024) https://maffe.is/photos/after-the-storm-2 - Swedish Glass stand — maffe.is (Sep 2024) https://maffe.is/photos/swedish-glass-stand - Hazy night — maffe.is (Sep 2024) https://maffe.is/photos/hazy-night - Banan — maffe.is (Sep 2024) https://maffe.is/photos/banan - Caught outside naked — maffe.is (Sep 2024) https://maffe.is/photos/caught-outside-naked - When you think you are Gaudì, but you are an architect in Sweden. — maffe.is (Sep 2024) https://maffe.is/photos/when-you-think-you-are-gaudi-but-you-are-an-architect-in-sweden - Harsh light Japantown — maffe.is (Aug 2024) https://maffe.is/photos/harsh-light-japantown ## Skills ### Technical - Objective-C - System Architecture ### Business - Team Management ### Other - .NET Framework - Agile Methodologies - C - C# - Cascading Style Sheets (CSS) - Coaching - Computer Architecture - Computer Networking - CSS - E-Commerce - Engineering Leadership - Engineering Management - Entrepreneurship - Front-End Development - Full-Stack Development - Higher Education - HTML - HTML 5 - iOS Development - Java - JavaScript - Leadership - Lean Startup - MySQL - Nuxt.js - People Management - PHP - Product Design - Product Development - Project Management - Responsive Web Design - Servant Leadership - SQL - Start-ups - Teaching - Team Building - Team Leadership - Technical Leadership - User experience - User Interface Design - Vue.js - Web Applications - Web Design - Web Development - Web Performance ## Credentials - CCNA Course Completion Certificate — Cisco (May 2006) ## Education - **Politecnico di Torino** — Master of Science (2011 - 2013) - **Politecnico di Torino** — Bachelor of Science (2008 - 2011) - **I.I.S. Lorenzo Cobianchi** — Diploma di Perito Industriale (2002 - 2007) ## Awards - WebAwards 2015 - Best Employment Website (Aug 2015) I was involved in the Whirlpool Wall of Frames project as lead developer. - TechPeaks Winner (Jul 2014) I was selected for TechPeaks Batch #2 as an individual, then I joined Leevia, which then became one of the five startups awarded with the 50k grant prize. ## Involvement ### Volunteering - Seeds Coding (Sep 2018 - Jun 2024) Teacher Rosa Stationen is a meeting place for Swedish residents and newcomers. It is an integration initiative by Refugees Welcome Stockholm (RWS), in partnership with Stockholm-based foundation Midsommargården at Telefonplan. I am one of the teachers in the Seeds Coding program where we run weekly lessons open to everybody that wants to learn the fundamentals of Web Development and have fun together. https://www.refugeeswelcomestockholm.se/rosa-stationen - Trentino Ecosystem Accelerator (Apr 2014 - Jul 2014) Mentor Trentino Ecosystem Accelerator (TEA) is an internal project of TechPeaks that aims at spreading a culture of innovation, and putting the participants in contact with the local Trentino ecosystem. During the program, TechPeaks participants work directly within the local community, in collaboration with enterprises, institutions and research centers. Their time is dedicated to activities in their expertise area, eg. business advice, global marketing advice, IT product development etc. I participated as a startup mentor in several entrepreneurial education workshops and activities, helping students of secondary schools and university to kickstart their personal business projects. - Politecnico di Torino (Oct 2011 - Mar 2012) Teaching Assistant I've worked as a part-time teaching assistant in the laboratory and examination sessions of the following courses: Object-Oriented Programming Database Management Systems Web Applications Robotics ## Languages - Italian (native) - English (professional working)