# Lukas (@lukas.grebe.me)

Profile: https://sifa.id/p/lukas.grebe.me
Headline: Turning messy data into decisions — Digital Analytics & CRO Leader | UNICEF Germany | 18+ Years Agency, In-House & Freelance | Teams · Tracking · Testing · Reportin

## About

Lukas is Freelance Digital Analyst with many years of In-House and Agency Experience

## Career

- **Senior Lead für Digital Analytics und Conversion-Optimierung at UNICEF Deutschland** (Dec 2021 - Present)
- **Freelance Digital Analyst at Digital analytics** (Sep 2016 - Present)
  Cologne Area, DE
  Full time November 2019
  \- December 2021
- **Senior Consultant Digital Analytics and Marketing at Chefkoch GmbH / Gruner + Jahr** (Apr 2019 - Jan 2020)
  Bonn Area, DE
  Currently, I'm using and advancing the data and insights infrastructure I had built to support Chefkochs paradigm shift to a user centric approach. My current focus, working 6 months in part-time while on parental leave, is on advancing Chefkochs marketing to enable a personalized user communication.
- **Team Lead Business Intelligence at Chefkoch GmbH / Gruner+Jahr** (Apr 2016 - Apr 2019)
  Building and growing an insights infrastructure and team to drive chefkoch.de’s business
- **Senior Digital Analyst at Chefkoch GmbH** (Jan 2015 - Apr 2016)
  Building and growing an insights infrastructure and team to drive chefkoch.de’s business
- **Senior Web Analyst at HRS - The Hotel Portal** (Aug 2014 - Jan 2015)
  KPI Monitoring & Reporting Tag Management
- **Digital Analyst & Product-Manager at Sparhandy GmbH** (Jun 2013 - Jul 2014)
  · Product Management Sparhandy.de  · Web Analytics
  \- KPI definition and monitoring, tracking implementation, In-house Training  · Project management website testing & usability optimization  · Consulting for online marketing activities & technologies  · Development of internal company tools for process optimization  · Interface between Marketing & IT
- **Web Analyst at Sparhandy GmbH** (Jun 2011 - Jun 2013)
  Cologne, DE
  Web analytics, Project management website testing & Affiliate marketing technologies, Development of internal Business Intelligence Tools, Fraud Detection, Technical Consultation for Performance Marketing
- **SEO & Application Development Specialist at metapeople GmbH** (Sep 2008 - Jun 2011)
  Developing internal applications & products · The strategic and technical development of metalyzer & socialyzer tracking technologies · Personal support and expert advice for business customers · implementation, analysis and evaluation of SEO measures · customer SEO presentations & workshops

## Skills

### Technical
- Data Governance
- Extract, Transform, Load (ETL)
- HTML 5
- JavaScript
- Microsoft Excel
- Programming
- sql
- Web Development
### Business
- A/B testing
- Conversion Optimization
- Digital Marketing
- Digital Strategy
- E-commerce
- Google Analytics
- Kanban
- Marketing
- Online Marketing
- Project Management
- Scrum
- Search Engine Optimization (SEO)
- SEO
- Web Analytics
### Interpersonal
- English
- German
- Problem Solving
### Other
- Adobe Analytics
- Attribution Modeling
- Business Intelligence
- Business Objectives & KPI definition
- Business Planning
- Customer Insight
- Datenanalyse
- Datenarchitektur
- Datenmodellierung
- Digital Marketing Analytics
- holistic performance measurement
- Information Design
- Interfacing marketing & IT
- Kundenerfahrung
- Künstliche Intelligenz (KI)
- Landing Page Optimization
- Multi-Channel Analytics
- Online Advertising
- Performance Attribution
- Personalization
- Process Management
- Process Optimization
- Teammanagement
- Technical Consultation
- Web Standards
- Website Testing

## Credentials

- Google Analytics Individual Qualification — Google (Apr 2021) https://skillshop.exceedlms.com/student/award/78161014
- Contentsquare Certified Partner — Contentsquare (Apr 2021) https://verify.skilljar.com/c/evcp3xadcqfo
- Contentsquare Certified Partner — Contentsquare (Apr 2021) https://verify.skilljar.com/c/tcws5xbfprzh

## Education

- **IHK - Chamber of Commerce and Industry Certification** — Specialized computer Scientist (2008 - 2011)
  Business: Market and customer relationships, commercial Management and Control Technical Fundamentals: System architecture, hardware, networks, services and operating systems Software Design & Programming: Analysis and design, architectures, development and documentation, testing, Fields of application and development trends UI & UX Organizational Planning: Information and communication & Project Management Law: legal forms and structure, labor law, Privacy and Copyright in Germany, Health and safety at work & Eco conservation
- **RWTH Aachen** (2006 - 2008)

## Languages

- English (native)
- German (native)

## Links

- GitHub: https://github.com/LukasGrebe
- GitLab: https://gitlab.com/LukasGrebe
- LinkedIn: https://www.linkedin.com/in/lgrebe/
- Website: https://lukas.grebe.me