# Kasper Nymand (@kaspernymand.com)

Profile: https://sifa.id/p/kaspernymand.com
Headline: Sensualist. Cultural Worker. ENM. Progressive. Pro-Creator Economy. Exploring global subcultures and somatic landscapes.

## About

MA in Culture & Communication.

## Experience

- **Founder & Principal Consultant (Self-employed) at KACEDIA** (2014 – present)
  Product Marketing & Digital Growth Strategy | Driving Commercial Scale via AI Personalization & Intercultural Insights | MA, Culture, Communication & Globalization  Product Marketing & GTM Strategy: Helping brands translate complex technical capabilities into intuitive, irresistible consumer narratives.
  
  Digital Experience & AI Personalization: Analyzing market statistics and user data through a humanistic lens, using smart tech and AI tools to design hyper-individualized user journeys.
  
  Campaign Optimization: Designing clean, minimalist layouts and optimizing campaign flows so everything feels synchronized and friction-free.
- **Healthcare Operations & Commercial Specialist at Danmarks Apotekerforening** (2024 – present)
  Employed by Danmarks Apotekerforening, stationed at Hillerød Frederiksborg Apotek, occasionally at Hillerød Krone Apotek and subsidiaries.
  
  Operational Compliance & Precision: Implemented daily healthcare operations within a highly structured environment, maintaining absolute attention to detail to mitigate risks and ensure compliance.
  
  B2C Marketing & Sales Strategy: Mapped and analyzed first-hand the commercial, marketing, and cross-selling activities taking place on the pharmacy floor, observing how corporate brand guidelines translate into high-trust consumer interactions.
  
  Workflow Optimization: Contributed to daily workflow optimization, experiencing how strict data reliability, stability, and operational efficiency drive sustained consumer loyalty.
- **Health & Welfare Technology Research Project at Hillerød Kommune** (2026 – 2026)
  Conducted a structured field research and workflow observation project at the Sophienborg Care Center and the Residential Center for Young People and Adults with Special Needs in Hillerød Municipality, focusing on how frontline staff and residents integrate modern SaaS platforms into daily healthcare and social support environments.
  
  Clinical Health Tech Evaluation: Observed real-world compliance, system workflows, and administrative efficiency using KMD Nexus and EG Sensum One for critical clinical tasks including health journaling, automated alerts, prescription management, and medicine dispensing.
  
  Cross-Sectoral Data Interoperability: Evaluated the operational efficiency of the Joint Municipal Information Model (FKI) framework, analyzing how cross-sectoral integrations handle real-time updates and secure communications between diverse municipal and health sectors.
  
  Welfare Tech & Citizen Engagement: Documented the adoption and social impact of the IBG Social interactive dashboard and mobile app, mapping how centralized digital touchpoints optimize daily staff administration while boosting resident autonomy and transparency for relatives.
  
  Workflow Optimization Mapping: Analyzed the interplay between rigid data compliance standards and the daily user experience (UX) of healthcare professionals, identifying bottlenecks and digital best practices in care delivery.
- **Board Member & Treasurer (Volunteer) at Coding Pirates** (2016 – 2023)
  Financial Governance & Leadership: Appointed to the organizational board for the Roskilde branch, serving as Treasurer with direct responsibility for budget tracking and financial health.
  
  Large-Scale Event Production: Partnered with industry leaders to co-facilitate high-impact tech events, including assisting in the execution of Game Jam hosted at Microsoft for over 100 youth participants.
- **Chief Executive Officer (CEO) / Business Administrator at UNFORGOTTEN** (2019 – 2021)
  Corporate Governance & Administration: Directed the end-to-end business operations, corporate administration, and cross-functional alignment between international artists and corporate clients.
  
  Financial Management & Compliance: Managed all corporate accounting, invoicing, VAT compliance, and official annual financial reporting.
  
  Digital Infrastructure: Architected and developed the company’s digital presence and project management platforms, significantly improving workflow efficiency across remote team members.
- **Digital Experience & Community Lead (Volunteer) at Coding Pirates** (2020 – 2020)
  Project Overview Piratskibet.dk is the centralized online ecosystem and community hub for Coding Pirates, serving youth aged 7–17. The platform provides a secure digital environment designed to foster technological exploration, collaboration, and creative development.
  
  Core Mission Championed the digital experience strategy to drive engagement, knowledge sharing, and peer-to-peer connection for young technology enthusiasts across Denmark.
  
  Key Responsibilities & Achievements:
  \- Digital Ecosystem Curation: Oversaw the structural flow and user experience of a multi-faceted digital platform, integrating a community forum, an open-source project sharing hub, and a video streaming environment.
  \- Community Engagement & Moderation: Managed the platform's active forum, cultivating a safe, collaborative, and high-energy digital space for youth to interact, discuss technology, and share creative ideas.
  \- E-Learning & Knowledge Management: Maintained a comprehensive digital learning center, housing curated coding and design educational materials authored by prominent Danish engineers to lower the barrier to technical entry.
  \- Multimedia Platform Integration: Facilitated the integration and visibility of Coding Pirates TV, centralizing all organization live streams and video content into a seamless, easily accessible user interface.
- **Product Marketing & Content Manager at Forecast** (2017 – 2019)
  Content Strategy & SEO: Engineered and executed a global content strategy for a cutting-edge, AI-powered project and resource management platform, authoring high-converting SEO content, eBooks, and whitepapers.
  
  Persona & Lifecycle Marketing: Developed targeted content frameworks mapped to distinct buyer personas to accelerate lead velocity and conversion across international markets (Copenhagen, London, New York).
  
  Product Experience & Growth: Partnered with product and localization teams to manage in-app translations, design high-converting web landing pages, and curate comprehensive Help Center documentation to improve user onboarding.
- **Business Administration and Support at UNFORGOTTEN** (2016 – 2019)
- **Marketing Intern at Forecast.it** (2016 – 2016)

## Education

- **Roskilde Handelsskole** — HHX (2011 – 2014)
- **Lindebjergskolen** (2000 – 2011)
- **Aalborg Universitet** — Master of Arts - MA
- **Aalborg University** — Master of Arts - MA (2021 – 2023)
- **Erhvervsakademi Aarhus | Business Academy Aarhus** — Bachelor's degree (2018 – 2020)
- **Copenhagen Business Academy** — Academy Profession (2015 – 2017)
- **Aarhus BSS - Aarhus University** — BSS Credits Module (2019 – 2019)
- **Pharmakon** (2024 – 2026)

## Skills

- Facebook
- Community Pharmacy
- HubSpot
- Project Management
- Android
- Hospital Pharmacy
- Personal Development
- Website Development
- Healthcare Management
- Emotional Intelligence
- Healthcare
- Pharmacy Practice
- Operational Excellence
- Pharmaconomy
- Content Marketing
- Artificial Intelligence (AI)
- Intercultural Communication
- Social Influence
- Danish
- Software as a Service (SaaS)
- Google Adwords
- Pharmacy Education
- Go-to-Market Strategy
- Welfare Tech
- B2C Marketing
- AI Personalization
- Preparation of Business Cases
- Friendly Personality
- Healthcare Information Technology (HIT)
- Pharmacy
- UX Research
- Regulatory Compliance
- Growth Marketing
- Product Marketing
- Technology Integration
- Wellness
- Specialty Pharmacy
- Online Marketing
- Social Media Marketing
- Entrepreneurship
- SEO
- Digital Marketing
- Social Media
- Leadership
- Marketing Management
- HTML
- Communication
- Community Management
- International Communication
- Online Advertising
- Team Leadership
- E-commerce
- Blogging
- Analytics
- Social Entrepreneurship
- Web Design
- Mobile Applications
- Web Applications
- Web Development
- Start-ups
- Software Development
- Content Management
- Marketing
- Copywriting
- Writing
- Public Relations
- CSS
- WordPress
- Linux
- CMS
- Google Analytics
- JavaScript
- Open Source
- Microsoft Office
- English

## Certifications

- Building Online Communities — LinkedIn (https://www.linkedin.com/learning/certificates/f81b52d4ef5946f2bcc06ea4bf7b13d516ca794fa896d5a98aafc192fddcab0f?trk=backfilled_certificate)
- Social Media Marketing: Managing Online Communities — LinkedIn (http://www.linkedin.com/learning/social-media-marketing-managing-online-communities)
- Ryan Holmes on Social Leadership — LinkedIn (https://www.linkedin.com/learning/certificates/49cb851448f15210e3f8531e7e16aad42b4b4498f5949e519804146c9dc7f209?trk=backfilled_certificate)
- Leading Globally — LinkedIn (https://www.linkedin.com/learning/certificates/b63124fdfdca8dd1cb4f9f3503c3e46dc5001ed43d00593b40c4af6f472a42c1?trk=backfilled_certificate)
- Getting Started in User Experience — LinkedIn (https://www.linkedin.com/learning/certificates/15b4aeecf63a59d6d496cb8b2a387e7be2794451806d6461fa84b4489a632a13?trk=backfilled_certificate)
- Developing Your Emotional Intelligence — LinkedIn (https://www.linkedin.com/learning/certificates/bad5e146a9ea668c274dce2355df3009187e906b1002c55e8c4f71b359fd95c0?trk=backfilled_certificate)

## Projects

- **deemly.co**
  The sharing economy scoring system, deemly, was looking to grow their startup, and awareness within the target group in Denmark. Our job included market analysis of the sharing economy situation in Denmark, particularly the larger cities (incl. Copenhagen), and setting up a marketing-, and campaign plan to help deemly successfully increase awareness, and usage in the targeted segments.
- **miinto.dk**
  The collective fashion online store, miinto.dk, was looking to expand into new markets in Europe. Our job included market research of a set of countries, decision of market to penetrate, and furthermore how to internationalize and build the company in this particular market.
- **MediaCom Denmark**
  MediaCom is a global media agency under GroupM, focusing on content and connections. The Danish department wanted to know more about how the organizational culture influences the company's innovative capacity. Next, we contributed with ideas to how the company can further improve customer satisfaction through closer knit relationships and customer engagement.

Part 1: How does the organizational culture influence the company’s innovative capacity? Part 2: How can MediaCom increase customer satisfaction by improving the quality of relationships?
- **Pilsner Urquell (SABMiller plc)**
  The SABMiller plc owned beer brand, Pilsner Urquell, was looking for strategies to penetrate the on-, and off-trade beer markets in Denmark. Our job included market research of the Danish beer market, and which decisions to take in order to increase awareness, sales and total consumption of that particular brand in Denmark.
- **Rosendahl Design Group A/S**
  The modern Scandinavian design company, Rosendahl Design Group A/S, was looking to expand their group of 7 brands into new markets in Europe. Our job thereby included market analysis of France, budgeting, and suggesting how the company could successfully expand and penetrate the French design, homeware and textile markets.

## Publications

- Bots will soon help project managers make more accurate plans — VentureBeat (https://venturebeat.com/2016/10/14/bots-will-soon-help-project-managers-make-more-accurate-plans/)

## Volunteering

- Volunteer at Coding Pirates
- Contributor at Mozilla

## Honors and awards

- Project: Global Business Weeks

## Languages

- Danish (native)
- English (native)
- German (limited_working)
- Spanish (elementary)
- Swedish (professional_working)
- Norwegian (professional_working)

## Other profiles

- linkedin: https://www.linkedin.com/in/kaspernymand