# John Luther (@jluther.net)

Profile: https://sifa.id/p/jluther.net
Headline: Tech product entrepreneur and advisor

## About

Co-founder of Limeleaf.

## Experience

- **Product Manager, WebM Project at Google** (2010 – 2010)
  Led product launch, developer adoption, and standardization efforts for the world's first open HD video format.
- **Co-Founder at Limeleaf** (2024 – present)
  Limeleaf specializes in software product development and consulting for values-driven organizations.
- **Product and Technology Advisor at Panther Peak Studios** (2025 – present)
  Panther Peak Studios helps video creators monetize their content independently on their own bespoke platform.
- **Product and Technology Advisor at NatureEye** (2023 – present)
  Advising founders on product, video and AI strategy, technical architecture, and go-to-market for a virtual tourism service that empowers anyone to explore wilderness sanctuaries around the world from their own home.
- **Group Product Manager at Nuvalence (now EY.ai)** (2023 – 2023)
  Building innovative AI platforms and products for Public Sector clients.
- **Senior Vice President of Product at JW Player (now JWX)** (2014 – 2023)
  Product leadership roles in native mobile, web, developer tools, cloud, and other enterprise video products.
- **Product Manager, Chrome Media at Google, Inc** (2010 – 2014)
  Managed media-related technologies and UX within Chrome, including the development of HTML5 audio & video elements, advanced codecs, adaptive streaming technologies, and content protection/DRM.
- **Director of Communications at On2 Technologies** (2002 – 2004)
  Oversaw all internal and external communications, press inquiries, websites, and announcements, ensuring messaging and branding was consistent and engaging.
- **VP of Product Management at On2 Technologies, Inc.** (2004 – 2010)
  Reporting to the CTO, managed proprietary media codecs licensed to Adobe, Skype, and Real, reaching billions of users worldwide, as well as desktop, cloud and developer video encoding tools. Managed On2 Flix desktop and cloud product support teams.

## Education

- **Penn State University** — BA (1989 – 1993)

## Skills

- Technical Architecture
- Web Standards
- Start-up Ventures
- Product Road Mapping
- Content Delivery APIs
- Product Launch
- Product Innovation
- Product Vision
- Agile Development
- Key Performance Indicators
- Web Components
- Product Requirements
- Digital Audio
- AT Protocol
- Node.js
- Social Networking Software
- Web Design
- Rust (Programming Language)
- Go (Programming Language)
- Strategy
- Project Management
- Cloud Infrastructure
- Writing
- Product Strategy
- Machine Learning
- Artificial Intelligence (AI)
- Competitive Analysis
- User Experience (UX)
- Requirements Analysis
- Corporate Communications
- Over-the-Top Content (OTT)
- Requirements Management
- Web Application Development
- Team Leadership
- Cross-functional Team Leadership
- Go-to-Market Strategy
- Android Development
- iOS Development
- Software Product Management
- Product Development
- REST APIs
- Developer Tools
- Cloud Computing
- Video Processing
- Product Management
- Web Video
- Content Management
- DRM
- Mobile Applications
- Mobile Devices
- iOS development
- Video Conferencing
- Cloud Applications
- Web Applications
- Open Source
- Google Chrome
- Streaming Media
- SaaS
- System Administration
- Management
- Consulting
- Product Planning
- Software Development Life Cycle (SDLC)

## Projects

- **Henhouse.coop** — https://henhouse.coop
  A web hosting service that is committed to privacy, data sovereignty, and community ownership.
- **Diffdown** — https://diffdown.com
  A decentralized document collaboration app built on AT Protocol.
- **Encrypted Media Extensions** — https://dvcs.w3.org/hg/html-media/raw-file/default/encrypted-media/encrypted-media.html
  Extensions to HTMLMediaElement that enable key acquisition and playback of protected media in web user agents without requiring plugins.
- **Media Source Extensions** — http://www.w3.org/TR/media-source/
  Extensions to HTMLMediaElement to enable generating media streams in Javascript, which facilitates use cases such as adaptive bitrate streaming and time shifting live streams.
- **An Engineer's Guide to Implementing AV1**
  A free 5-day email course that provides everything you need to roll out AV1 in your video processing workflow.
- **Limecast**
  A privacy-first, open-source podcasting platform. Learn more at https://limecast.net. Source code at https://codeberg.org/limeleaf/limecast/
- **Nounly**
  A daily word puzzle.
- **Tap** — https://tapapp.lol
  Tap is a simple app for writing screenplays formatted in Fountain markup. It stores data in AT Protocol records on the user's PDS. I wrote it to learn how AT Protocol technology works.

## Publications

- Coming Soon — leaflet.jluther.net (https://leaflet.jluther.net/3mhdjcxsti222)
- HTML5 Workshop — OTT World Summit 2012 (http://www.realwire.com/releases/HTML5-Progress-to-Rocket-as-Google-Leads-November-5th-Workshop-at-OTTtv-World-Summit)
- HTML5 and Web Video Standards — Streaming Media West (http://www.streamingmedia.com/conferences/West2010/program.aspx)

## Other profiles

- dns: https://jluther.net
- activitypub: https://social.coop/@jluther