# J. Martin (@gyokusai.bsky.social)

Profile: https://sifa.id/p/gyokusai.bsky.social
Headline: Writer, Ph.D., Professor of Game Design, Science Advisor/Creative Director. Hallucinates confidently. Book companion site at ludotronics.net | creative project at voidpunk.com | blog at betweendrafts.com

## About

Writer, Ph.D., Professor of Game Design, Scientific Advisor/Creative Director. Research Focus: individual and collective memory and its interrelations with motivation and emotion, particularly in games, gamification, and game-based learning. Blog at betweendrafts.com | textbook at ludotronics.net | creative project at voidpunk.com

## Experience

- **Professor of Game Design at Cologne Game Lab** (2021 – present)
  Lecturer Game Design (BA/MA Digital Games)
- **Co-founder and Creative Director at Sinnflut-Projekt** (1999 – present)
  Writer, Consultant, Project Manager—leading project teams of experienced creative media experts with a broad range of expertise for marketing, advertising, and social media.
- **Partner & Editor at www.werbeblogger.de** (2009 – 2012)
  Co-managing and leading the most widely-read German-language Weblog for Marketing, Advertising, PR, and (social and mass) media evolution.
- **Co-founder and Managing Director at Linking People, Ltd.** (2006 – 2010)
  Independent game developer studio, Linking People Ltd., Hong Kong
- **Senior Creative Director at Ad & Breakfast Crossmedia Consulting** (2000 – 2010)
  Planning, design, and development of collaborative networks for globally distributed B2B companies.
- **Professor of Game Design at Mediadesign - Hochschule für Design und Informatik** (2010 – present)
  Formerly Professor of Game Design and Media & Communication Management  Teaching Game Design Methodologies; Game-Based Learning (Media Psychology/Didactics, Purposeful Games, Gamification); Social & Ethical Aspects; Media Ethics; Media Theory & History; Media Technologies.
- **Member of the Board at Freier Deutscher Autorenverband FDA/NRW** (2009 – present)
  Freier Deutschen Autorenverband / Schutzverband Deutscher Schriftsteller, Chapter North Rhine-Westphalia. The FDA, and with it the FDA/NRW as one of the largest German regional associations, is a professional organization for German-speaking authors from all areas of publishing culture, regardless of nationality. The Free German Authors Association is organized federally into state associations. At the federal level, the FDA is a member of the German Cultural Council and the German Literature Conference and participates in the German Literature Fund and the Artists’ Social Security Fund.
- **Science Advisor at Freelance** (2009 – present)
  Gaming media & social communication research with a focus on ethical, social, & cultural aspects: scientific standards, data collection/analysis, and best-practice recommendations for institutions, businesses, professional services, and political parties.
- **Founder and Creative Director at gyokusai** (2002 – present)
  Brand Fiction | Social Scripts | Story Design  Integrated design, evaluation, execution, and editorial support for internal and external organizational, brand, and product communication, with a focus on social/mobile/real time media, storyfication, gamification, and social media support, for organizations, marketing teams, advertising agencies, and publishers.

## Education

- **CompTIA** — A+ Computer/IT Support Technician Certification
- **University of Düsseldorf**

## Skills

- Game-Based Learning
- Game Design
- A+ Certified
- Copy Editing
- Copywriting
- Editorial
- Web Development
- Market Research
- User Experience
- Web 2.0
- Journalism
- Publishing
- Editing
- Video Games
- Social Media
- Marketing
- Blogging
- Research
- Social Networking
- Social Media Marketing
- Public Relations
- Technical Writing
- Digital Media
- Creative Direction

## Publications

- Shared Realities, Solitary Actions: Media Languages as Agents of Formation, Reinforcement, and Change (Book Contribution) — Transcript Verlag (https://www.transcript-verlag.de/978-3-8376-6486-7/narratives-crossing-boundaries/)
- The Ludotronics Game Design Methodology: From First Ideas to Spectacular Pitches and Proposals — Taylor & Francis/CRC Press (https://www.routledge.com/The-Ludotronics-Game-Design-Methodology-From-First-Ideas-to-Spectacular/Martin/p/book/9781032368702)
- Ludotronics — bravenewtexts (https://ludotronics.net/outline/)
- Learning to Play, Playing to Learn: An Integrated Design Approach for Learning Experiences in Video Games — ResearchGate (http://rgdoi.net/10.13140/RG.2.2.27834.13765)
- Tuning Aristotle: An Applied Model of Emotions for Interactive Dramatic Structures — ResearchGate (http://rgdoi.net/10.13140/RG.2.2.17767.80802)
- Making Sense: Juxtaposing Visual, Auditory, and Kinesthetic Design Elements to Create Meaning, Reinforce Emotions, and Strengthen Player Memory Formation and Retrieval — ResearchGate (http://rgdoi.net/10.13140/RG.2.2.11056.92165)
- A Functional Model for Dialogic Speech in Video Game Design — ResearchGate (http://rgdoi.net/10.13140/RG.2.2.21962.11202)
- Research Papers 2015–2019 (https://www.researchgate.net/profile/J_Martin9/research)

## Other profiles

- linkedin: https://www.linkedin.com/in/gyokusai
- fediverse: https://@gyokusai@mastodon.social
- orcid: https://orcid.org/0000-0001-6971-1853