# Dave Leal (@dave.atmos.cv)

Profile: https://sifa.id/p/dave.atmos.cv
Headline: Lead Design Engineer (AI) @ FedEx Dataworks | Building Atmos.cv and Dayist
Location: Manteo, North Carolina, United States

## About

Portuguese-American product designer leading the creation of AI-powered experiences at FedEx Dataworks. I shape enterprise tools and design systems that make complex data and technology more human, ethical, and accessible.

→ AI-Driven Design I design AI experiences that transform complex workflows into simple, high-impact results. From copilots to automated decision tools, I focus on ethical, usable solutions that deliver exponentially faster outcomes and real adoption at scale.

→ Full-Stack Product Designer I cover the full spectrum of design, from research and strategy through systems thinking and polished UI. I work closely with product and engineering to build user-centered solutions and drive 0→1 product development.

→ Engineering-Minded With a technical and front-end background, I design feasible solutions, bridge design with implementation, and keep collaboration with engineering smooth and efficient.

→ Design Systems I design and maintain scalable, reusable systems that bring consistency, efficiency, and long-term sustainability across enterprise platforms.

→ Data-Oriented I use both qualitative insights and quantitative data to iterate quickly, measure results, and improve the user experience with real impact.

→ Curious Innovator I adopt early, future-focused technologies to build forward-looking B2B SaaS and enterprise solutions.

## Career

- **Lead Product Designer, AI at FedEx** (Oct 2025 - Present)
  Memphis, Tennessee, US
  Driving the design of AI-powered products at FedEx Dataworks—bridging design, data, and engineering to deliver trusted, intelligent systems and foster accessible, ethical, and transparent AI experiences across the FedEx network.
- **Senior Product Designer at FedEx** (Apr 2025 - Oct 2025)
  Memphis, Tennessee, US
- **Director of Product Design (Principal IC) at WebstaurantStore** (Jan 2022 - Nov 2024)
  Lititz, Pennsylvania, US
  Led strategic product vision and contributions for an Internet of Things (IoT) platform serving diverse enterprise foodservice audiences.
  
  → Designed end-to-end hardware/software experience through iterative research and prototyping, driving 25x organic user growth (5k+ users) and increased repeat sales in 18 months  → Created enterprise design system with 100+ reusable components through collaborative workshops, reducing development cycles by 42% and enabling faster product launches  → Optimized content architecture and user workflows using data-driven usability testing, cutting activation time by 34% and earning multiple 5-star product reviews  → Conducted comprehensive user research by analyzing quantitative/qualitative data across platforms, improving feature adoption and navigation  → Delivered iterative prototypes for automated systems by translating business requirements into intuitive interfaces, increasing premium subscriptions and user loyalty  ______________
- **Product Design Manager at WebstaurantStore** (Jan 2021 - Jan 2022)
  Lititz, Pennsylvania, US
  Contributed and architected several frameworks to enhance user experience for 20+ private label and company websites.
  
  → Spearheaded design transformation across 20+ e-commerce websites by implementing design systems and optimizing purchase journeys, generating $600K-$1M in monthly revenue  → Designed API-driven support systems and QR workflows by mapping procurement processes and identifying friction points, saving $200K+ in operational costs  → Established cross-functional collaboration frameworks by recruiting talent and implementing mentorship programs, increasing backlog velocity by 25% while fostering professional development  → Built and scaled high-performing design team of 8, nurturing talent and cross-functional partnerships. Led strategic cross-functional product roadmaps through collaborative Agile practices.
  
  ______________
- **Senior Experience Designer at Godfrey** (Apr 2019 - Dec 2020)
  Lancaster
  Designed and developed digital experiences for B2B clients across industries such as chemicals, paper manufacturing, and plastics. Led website design and branding projects while building scalable design systems to enhance execution speed and consistency.
  
  → Led branding and website design for multiple B2B clients, translating complex industry requirements into intuitive digital experiences    → Developed and maintained design systems with reusable components, streamlining execution and ensuring consistency across digital platforms, including custom iconography   → Collaborated closely with UX and content specialists to define information architecture and guide wireframing through whiteboarding sessions    → Worked hands-on with engineers throughout the design process to ensure technical feasibility and seamless handoff    → Facilitated design documentation and component libraries, improving handoff accuracy by 18% and accelerating development timelines  ______________
- **Senior Visual Designer at PNC Financial Services** (Apr 2018 - Mar 2019)
  Pittsburgh
  Transformed complex financial narratives into strategic visual experiences for B2B and B2C banking audiences, driving brand recognition and audience engagement across digital and print platforms.
  
  → Transformed complex financial narratives into strategic visual experiences for B2B and B2C banking audiences, driving brand recognition and audience engagement across digital and print platforms  → Boosted brand recognition by creating engaging digital and print visual experiences that resonated with banking audiences  → Developed comprehensive visual design systems ensuring consistent brand experience across multiple touchpoints  ______________
- **Visual Designer at PNC Financial Services** (Sep 2015 - Apr 2018)
  Pittsburgh, Pennsylvania, US
  Part of PNC's in-house design team via InnerWorkings specializing in multi-channel design solutions for B2B and B2C banking audiences  → Developed dynamic data visualization experiences for financial products, enhancing comprehension of complex information  → Established design patterns for consistent cross-channel experiences, improving overall user experience and brand coherence  → Created user-centered solutions aligned with enterprise banking needs, balancing business requirements with usability  ______________

## Publications

- No vote, no voice — Design Pavilion NYC (May 2018) https://www.design-pavilion.com/installation/aiga

## Skills

### Other
- Data Visualization
- Design Leadership
- Design System Architecture
- Design Systems
- Figma (Software)
- Front-End Development
- Interaction Design
- Product Design
- Product Strategy
- Rapid Prototyping
- Systems Thinking
- User Experience Design (UED)
- User Interface Prototyping
- User Research

## Credentials

- Claude Code in Action — Anthropic (Mar 2026) http://verify.skilljar.com/c/vqtnyx7fo5bx
- Citizen Learner Step I — Udacity (Mar 2026) https://www.udacity.com/certificate/lp/2c8b0e52-e029-4923-9c27-f9f9a02fd70f
- Generative AI Fluency — Udacity (Mar 2026)
- Citizen Learner Step III — Udacity (Mar 2026) https://www.udacity.com/certificate/lp/09274321-4767-43a3-9104-ed5cffa9aa18
- Citizen Learner Step II — Udacity (Mar 2026) https://www.udacity.com/certificate/lp/cfb7dd38-badd-4a06-ab97-f68ea84814b3
- Conduct UX Research and Test Early Concepts — Google (Aug 2021) https://www.coursera.org/account/accomplishments/records/MNE4KUJNCLUF
- Build Wireframes and Low-Fidelity Prototypes — Google (Jul 2021) https://www.coursera.org/account/accomplishments/certificate/XFLGZW29BF7P
- Foundations of User Experience (UX) Design — Google (Jun 2021) https://www.coursera.org/account/accomplishments/certificate/PV67SCU7JC7L
- Start the UX Design Process: Empathize, Define, and Ideate — Google (May 2021) https://www.coursera.org/account/accomplishments/certificate/5ALLY8R6B97U
- Figma for UX Design — LinkedIn (Jan 2021) https://www.linkedin.com/learning/certificates/02ec4378f439294b00914dc497ab1663d4bd1378a8c3754ee52f7fcd8f886643?trk=backfilled_certificate
- First Certificate in English (ESOL) — University of Cambridge (Jun 2005)

## Education

- **Faculdade de Belas-Artes da Universidade de Lisboa** — Bachelor of Arts (BA) (Sep 2009 - Aug 2012)
  Level of international classification: ISCED 6
- **Southampton School of Art & Design** — Bachelor of Arts (BA) (2011 - Jul 2012)
  Erasmus+ Program (Exchange Student)
- **ETIC** — Associate's degree (2006 - Nov 2008)
  Level of international classification: ISCED 5B

## Courses

- Modern Art Studies
- Art History
- Theory of Sculpture
- Aesthetics
- Sculpture Composition
- Sculpture
- Fine Art Practice
- Fine Art Exhibition
- Fine Art Document
- Fine Art 5
- Fine Art 4 - Context
- Fine Art 3 - Context

## Awards

- Scholarship (Sep 2011)
  Scholarship to study abroad for a full year at the Southampton Solent University, Southampton, United Kingdom.

## Involvement

### Volunteering
- Friends of Figma, Outer Banks (Jun 2022 - Present)
  Figma Community Advocate
- AIGA Pittsburgh (Sep 2017 - Apr 2019)
  Board Member

## Languages

- English (native)
- Portuguese (native)

## Links

- linkedin: https://www.linkedin.com/in/daveleal
- Portfolio: https://daveleal.com