# daniel roe (@danielroe.dev)

Profile: https://sifa.id/p/danielroe.dev
Headline: Nuxt Lead · Founder · Speaker

## About

Daniel is a CTO/Founder, with experience both in the agency and in the SaaS startup worlds. He has expertise in building a tech stack or infrastructure strategy, developing and building a tech team, but has a passion for communication and the user perspective and making sure that tech serves a useful purpose.

He's a key contributor to the Vue.js and Nuxt ecosystems, leads the Nuxt core team, and is involved in consultancy with companies around the world, particularly around JAMstack, serverless and software architecture. He's based in Edinburgh and the North East of England.

## Career

- **Nuxt Project Lead at Vercel Inc.** (Jul 2025 - Present)
  I lead the core team building Nuxt, a framework for building full-stack web apps.
  
  That includes leading the ongoing development, direction, and community engagement for Nuxt, its ecosystem and related open source projects. 
- **Project steward at Npmx** (Jan 2026 - Present)
- **Strategic Advisor at CleverBucks** (Apr 2025 - Present)
- **Director at The Poetry Company** (Feb 2021 - Present)
  Durham, England, GB
- **Digital Product Development Expert-in-Residence at Imperial Enterprise Lab** (Nov 2020 - Present)
  Provide advice and coaching for startups in the Imperial Enterprise Lab around issues of:
  \* product strategy/planning/architecture
  \* product review (UI/UX)
  \* technical and strategic advice for startups, from recruiting to founder responsibilities
  \* identifying the key value proposition and messaging for a product
- **Framework Architect at NuxtLabs** (Mar 2021 - Jul 2025)
- **Co-Founder & CTO at Parent Scheme** (Oct 2019 - Feb 2021)
  Durham, GB
  HR-tech SaaS startup. Designed the app architecture, drove product development, and coded the full stack (Laravel, Nuxt, CubeJS, Node.js running on AWS, Digital Ocean Kubernetes and Vercel). Recruited and trained a team of three other developers, mentoring and providing direction
  \- alongside product management and line managing two designers and an animator.
- **CEO at Concision** (Jun 2015 - Oct 2019)
  Durham, GB
  Grew this digital agency from scratch, building a reputation in the North East of England for our big-picture, message-focused approach. Multi-disciplinary job role, including business development, developing marketing strategies for clients, content writing and editing, logo and website design, build and deployment.
- **Associate vicar at St Mark's Rawcliffe** (Sep 2010 - May 2015)
  York, England, GB
  Among other things, designed and built brand and tech stack for the church’s digital presence. Led and managed a team of volunteers involved in the community and set overall vision.
- **Founder at Roebuck Software** (Sep 1998 - Jun 2002)
  Coded desktop applications and websites, including the showcase for China Millennium Productions in New York Fashion Week.

## Publications

- Don't be nice — roe.dev (Sep 2026) https://roe.dev/blog/dont-be-nice
- The virtuous circle — roe.dev (Mar 2026) https://roe.dev/blog/virtuous-circle
- The golden thread — roe.dev (Jan 2026) https://roe.dev/blog/the-golden-thread
- How I'm funded — roe.dev (Jul 2025) https://roe.dev/blog/funding
- Diversity, equity and inclusion — roe.dev (Mar 2025) https://roe.dev/blog/diversity
- Zero sum games — roe.dev (Jan 2025) https://roe.dev/blog/zero-sum-games
- Today is your day — roe.dev (Dec 2024) https://roe.dev/blog/today-is-your-day
- Using AI in open source — roe.dev (Jul 2024) https://roe.dev/blog/using-ai-in-open-source
- Little oak — roe.dev (Apr 2024) https://roe.dev/blog/little-oak
- Using shared data when generating pages — roe.dev (Dec 2023) https://roe.dev/blog/shared-data-nuxt-generate
- Governance and abuse — roe.dev (Jul 2023) https://roe.dev/blog/governance-and-abuse
- A guide to Nuxt server components — roe.dev (Jul 2023) https://roe.dev/blog/nuxt-server-components
- Contributing to Nuxt — roe.dev (Jun 2023) https://roe.dev/blog/contributing-to-nuxt
- An open invitation — roe.dev (Jun 2023) https://roe.dev/blog/open-invitation
- Creating your own sitemap module for Nuxt — roe.dev (Nov 2022) https://roe.dev/blog/creating-your-own-sitemap-module
- Building your own Vue rich text component — roe.dev (Mar 2020) https://roe.dev/blog/building-your-own-vue-rich-text-component
- Using serverless functions in Nuxt on Vercel — roe.dev (Dec 2019) https://roe.dev/blog/serverless-functions-nuxt-zeit-now
- Good UX and giving birth — roe.dev (Dec 2019) https://roe.dev/blog/good-ux-and-giving-birth
- A brief introduction — roe.dev (Dec 2019) https://roe.dev/blog/introduction

## Skills

### Technical
- JavaScript
- Laravel
- React.js
- Vue.js
### Business
- Business Strategy
- Business Writing
- Customer Analysis
- Digital Communication Strategy
- Digital Strategy
- Fundraising
- Management
- Marketing
- Marketing Strategy
- Message Development
- Project Management
- Public Relations
- Social Media
- Strategic Planning
- Strategy
- Volunteer Management
- Writing
### Creative
- Branding & Identity
- Technical Writing
- Web Design
### Interpersonal
- Coaching
- Communication
- Leadership
- Leadership Development
- Lecturing
- Public Speaking
- Research
- Teaching
- Team Leadership
- Training
### Community
- Community Outreach
### Other
- Open-Source Development
- Business Innovation
- Digital Innovation
- Editing
- Strategic Thinking

## Education

- **Oak Hill College** — M.Th., Theological and Pastoral Studies (Sep 2006 - Jul 2010)
- **University of Oxford** — B.A., Jurisprudence (Sep 2002 - May 2005)

## Involvement

### Volunteering
- Google Developer Experts (Oct 2022 - Present)
  Google Developer Expert
  The Google Developer Experts program is a global network of highly experienced technology experts, influencers, and thought leaders who have expertise in Google technologies, are active leaders in the space, natural mentors, and contribute to the wider developer and startup ecosystem.

## Languages

- Greek
- Hebrew
- Latin

## Links

- linkedin: https://www.linkedin.com/in/daniel-roe
- tangled: https://tangled.org/did:plc:jbeaa5kdaladzwq3r7f5xgwe
- dns: https://roe.dev
- npm: https://www.npmjs.com/~danielroe
- github: https://github.com/danielroe