# Hermaniak (@couwenbergh.nl)

Profile: https://sifa.id/p/couwenbergh.nl
Headline: Online marketing | Room for projects in Online/ social media or content marketing
Location: Uden, North Brabant
Website: https://www.couwenbergh.nl/

## About

The three main reasons why SMEs do not use social media marketing are:
\1. lack of a strong social media manager
\2. lack of sufficient resources to manage social media alongside other communication and marketing responsibilities
\3. and the belief that their target audience does not use social media  Nevertheless, social media marketing can be beneficial for SMEs by increasing their chances of being discovered by new customers and building stronger customer relationships! With /cc Couwenbergh Communicates, I help companies, organizations and individuals with their online communication, personal branding and social media marketing.

/cc Couwenbergh Communiceert is the company I founded to help business, organizations en individuals with their online communication. Be it project management for a new website, strategic advice on online/ social media marketing or (in company) workshops & trainings.

Broad experience in on- and off-line communications. Strong view on end-customers experience. Technical matters may never have an influence on communications results. Put the receiver first and build a message and channels to reach them and your goals.

Specialties: Broad view on all media possibility's, creative mind, unexpected solutions, eye for technical side as well as graphical combined with a strong capability to take the visitors/ viewers point of view.

Contact details: Mail: herman@couwenbergh.nl Phone: +31 (0)621878453

## Experience

- **Content Marketeer at Voetbal Coach Assistent** (2026 – present)
  📊 Alles in één app! Met Voetbal Coach Assistent registreer je aanwezigheid, opstellingen, statistieken én individuele prestaties op één centrale plek. Geen losse blaadjes, geen Excel-chaos — gewoon overzicht. 👉 Perfect voor elke trainer die structuur wil!
- **Online/ social media marketeer at MindYourPass** (2023 – 2024)
  MindYourPass is a password manager solutions for personal use (free) and Enterprises that doesn't have a password vault, so it can't be hacked. It doesn't even store your e-mail address.
  
  For companies, it has the ability to force the use of strong passwords across all employees and give feedback to the administrator.
- **Senior Online Marketeer at CreativeStudio.nl** (2022 – 2022)
  Creative Studio builds websites from A to Z. With a beautiful design in your online house style, we ensure that your website looks good. But that's just the beginning. We take you by the hand and are happy to show you all the possibilities of your website. From the homepage to the top of the search engine results. We are 100% committed to making your website a great success.
- **Content manager at Wish-noknok** (2001 – 2003)
  •	Positioning of content, select new content;
  • Making of banners, booking them into automatic systems and analyse of the results.;
  • Oversee the making of the design (functional and technical) of the new WISH portal (on the Vignette Story Server CMS platform).
  • Columnist on the field of Internet for a monthly b2b glossy magazine : Bedrijvig Uden.
  • Give guidance to a group of editors (employers and freelancers)
- **Online Content- en Marketing Expert at Matchcare** (2021 – 2021)
  Responsible for bringing online communication to a higher level; starting with website conversion optimalisation, Google Analytics funnels en LinkedIn content marketing and lead generation
- **Spreker at Speakers Academy®** (2016 – 2021)
  Looking for an interesting speaker on subjects online business via socialmedia for your seminar, conference or in your company? You now can book me via Speakers Academy.
- **Interim social media manager at InContext Consultancy Group** (2018 – 2019)
  Advising on social media updates, employe advocacy and execution of strategy. Both organic as well as paid updates.
- **Interim socialmedia manager at Treseco** (2017 – 2018)
  For Treseco Holding I help with strategy and execution of social media for their 3 brands: Minioro, Dacaya and Soulmate Treasure
- **Founder & Content Producer at ExpertUpdate** (2015 – 2017)
  ExpertUpdate is a platform with n-nonsense to the point written content about the different social media platforms and how to use them effectively as a business owner. Different experts write 'HowTo' articles helping you to do your social media marketing better, more effectively, in less time.
- **Interim Online-/ Socialmedia marketing consultant at Razz! Shoes** (2016 – 2017)
  Razz! Shoes is a new Dutch shoe brand that produces both classic and modern shoes with a twist that makes them stand out in combination with a business suit or even jeans
- **Trainer at digital pwr** (2013 – 2016)
  With Digital Power I developed a two day training about social media marketing. Partly hard-core theory, partly hands-on practical where you implement en learn from real cases. Besides that I made a videotraining 'Twitter for communication professionals (see link below)
- **c0-Owner/ Blogger at Twittermania** (2010 – 2014)
  Writing news, comments and reviews about all things happening with Twitter. Besides that I also work on new content for the website, adversiting and projects.
- **Interim Social Media - Online Marketing Consultant at Koningin Sophia Vereeniging tot Bescherming van Dieren** (2009 – 2010)
  Wrote a strategic Online Marketing and Social Media document for the board.
  
  Set-up Twitteraccount and promote synergy between all social media activities. Advice on online advertising, online marketing and more.
- **Accountmanager/ Media Consultant at Intrige** (2009 – 2009)
  Responsible for new and current clients. Giving the best advice to solve communication problems. Speciality 'online'.
- **Coördinator Channels at Green ISP B.V.** (2007 – 2009)
  After the takeover by KPN Tiscali BV changed it's name to Green ISP
- **Coördinator Channels at Tiscali** (2003 – 2007)
  •	Point of contact for commercial partners and advertising agencies
  • Content promotion
  • Selections of new content opportunities, negotiations with partners and oversee the implementation and promotion activities
  • Responsible for day-to-day busines by means of leading a portalteam consisting of editors and product managers
  • Statistical analyses of the content results
  • Set up of promotional activities for commercial content
  • Oversee the implementation and promotion of international content deals from the Head Office and the Local Management
  • Setting up a self-service platform for customers with active contribution by the Customer Service employees
  • Partly responsible for the redesign of the portals on bases of a multi-portal survey by Touch-Clarity
  • Spotting of trends and translation them into online possibilities
  • Hiring personal and trainees, familiarising them with the work and evaluate them regularly
- **Owner at ICC Infinite Concept  Creation** (1997 – 2007)
  Web and print design, television advertisement, communication consultancy
- **Copywriter Graphic designer at Worldwide Internet Services Holland - WISH** (1999 – 2001)
  edit/ write news, design sites (including first portal designs), bannerdesign, stats, the works
- **Editor in chief at Skyline RTV** (1997 – 1999)
  •	Taking care of daily  news for radio, live TV-news and cable newspaper.
  • With ICC I made the graphic designs for the cable newspaper.
  • Responsible for the first website for SkyLine RTV;
- **PR publiciteit at De Pul Uden** (1979 – 1997)
  Giving guidance to a group of volunteer workers who contributed to the publicity policy of this foundation who’s work consisted of organising youth activities like (rock)concerts by national- and international acclaimed artists, dance events, cinematic evenings and social events for the youth of Uden en wide surroundings. As the spokesperson for the foundation in the media also responsible for the corporate communication. In cooperation with the ceo and the board responsible for the making of a PR and publicity policy.
- **Owner at /cc Couwenbergh Communiceert** (2011 – present)
  /cc Couwenbergh Communicates acts as an independent consultant in matters of online business, online marketing and social media marketing.
  
  I help entrepreneurs do their business online, be it from scratch or change existing site. I don't build! I give -interactive- workshops and I am a speaker for interested groups who want to learn more about social media, Twitter and LinkedIn for business.
- **Senior Online Marketeer at System4.nl** (2022 – 2022)
  System4 is an ambitious full-service internet agency in Uden with a passion for the profession. System4 is specialized in creating professional websites, webshops, mobile apps and custom applications. Would you like to hire a developer on location? This is possible with System4. Our programmers also work on projects at our customers' offices, so that communication runs optimally and issues can be addressed immediately. We also help with hosting, domain registration, installing SSL certificates and server management.

## Education

- **Rivendell** (1977 – 1984)
- **bitswijk school** (1971 – 1977)
- **Fontys Hogescholen** — BSc, Comunications (1992 – 1997)

## Skills

- Project Management
- Teamwork
- Web Content Writing
- Training
- Communicatie
- Web Analytics
- Public Relations
- CMS
- New Media
- LinkedIn
- Social media-strategie
- Digitale marketing
- Social Media Marketing
- Marketing Communications
- Web Content Management
- Online Marketing
- Public Speaking
- Blogging
- WordPress
- Workshops
- Social Media
- E-commerce
- SEO
- Google Adwords
- Twitter
- Pop Culture
- Marketing
- Corporate Communications
- Web Marketing
- Magazines
- Predictive Analytics
- Online Communications
- Facebook
- Email Marketing
- Content Management
- Content Marketing
- Internet Strategy
- Search Advertising
- Digital Media
- Energy Efficiency
- Entrepreneurship
- B2B
- Online Advertising
- Conversion Optimization
- Journalism
- Advertising
- Graphic Design
- Social Media Measurement
- Content Strategy
- Google Analytics
- Web 2.0
- SEM
- Affiliate Marketing
- Mobile Marketing

## Projects

- **Videotraining Twitter for communication professionals** — https://www.studytube.nl/courses/1278/twitter-voor-communicatieprofessionals?company_id=149
  I developed an online videotraining for people who use Twitter as a part of their social media marketing.
- **Genootschap voor G.O.E.D. Advies** — http://www.gvga.nl
  Guerrilla marketing actie gericht op financieel intermediair. Ik verzorgde het social media platform op LinkedIn, Twitter en Facebook.
- **Cursus Twittter** — https://www.karelgeenen.nl/cursussen/twitter/
  Voor de online leeromgeving van KarelGeenen.nl de cursus Twitter geschreven en daarna als 'leraar' eraan verbonden gebleven
- **Social Media Inspiration Day** — http://www.socialmediainspirationday.com
  Social Media Inspiration Day, let's start a brand new Social Media Day 13 maart 2013 Locatie Hotel Haarhuis Arnhem  Missie SMID's missie is om op een ongecompliceerde manier je te laten inspireren over het gebruik van Social Media, Personal Branding, Storytelling en meer!
- **Columnist Blikopener radio bij Radio Aalsmeer** — https://radioaalsmeer.nl/programma/blikopener-radio/
  Eens per drie weken ben ik het 'toetje' van Blikopener Radio van Radio Aalsmeer. Als afsluiter behandel ik het laatste nieuws over social media in het alfgemeen en Twitter in het bijzonder.
- **Ontwikkelen app: Voetbal Coach Assistent**
  We zijn gestart met de ontwikkeling van de Voetbal Coach Assistent ⚽ uit persoonlijke betrokkenheid van de eigenaar. Trainers werken nog te vaak met losse notities, verschillende tools en beperkte structuur. Dat kost tijd en zorgt voor minder inzicht in spelers en prestaties – terwijl juist dát het verschil maakt op het veld. Met deze app brengen we alles samen in één overzichtelijke omgeving: van trainingsplanning en wedstrijdbeheer tot spelerontwikkeling en samenwerking binnen de staf. Doel: meer structuur, beter inzicht en vooral meer focus op waar het echt om draait – het ontwikkelen van spelers en het verbeteren van het team.
- **Gefelicitwit** — http://www.gefelicitwit.nl
  Feliciteren 2.0 Eindelijk een tool die je helpt bij het onthouden van de verjaardagen van al je volgers en social media-contacten. Het feliciteren van je vrienden was nog nooit zo social!  Feliciteer je liever "persoonlijk" met een recente boodschap in je tweet? Stuur je graag een kaart per post? Of wil je er alleen maar aan herinnerd worden dat je vriend(in) jarig is? Dat kan!   Heb je moeite met het vinden van geboortedatums? Dan biedt Gefelicitwit daarvoor de Social media match aan. Hiermee kan je uit Facebook, Hyves en LinkedIn snel en eenvoudig geboortedatums achterhalen.

Mogelijk bieden de suggesties die worden aangeboden ook een optie tot feliciteren. Uiteindelijk zorgt Gefelicitwit ervoor dat de felicitatie op tijd bij je vriend(in) terecht komt. "Beter Gefelicitweet, dan niet!"

## Publications

- Social Media-automatisering: de “Do’s en Dont’s” — Karelgeenen.nl (http://www.karelgeenen.nl/tips2013/social-media-automatisering-dos-donts/)
- Blogger Emerce — Emerce (http://www.emerce.nl/auteurs/herman-couwenbergh)
- Gebruik geen hulpmiddelen om te volgen of te ontvolgen op Twitter — KarelGeenen.nl (http://www.karelgeenen.nl/58tips/#herman-couwenbergh)

## Volunteering

- Social Media Specialist at InMotion
- Public Relations & PR/ bartender at De Pul Uden

## Honors and awards

- Content Marketing Case of the Year Award 2014

## Languages

- Dutch (native)
- English (full_professional)
- German (limited_working)

## Other profiles

- fediverse: https://mastodon.social/deck/@Hermaniak
- linkedin: https://www.linkedin.com/in/hermancouwenbergh/
- website: https://www.couwenbergh.nl/
- instagram: https://www.instagram.com/hermaniak/