# Andy Bell (@bell.bz)

Profile: https://sifa.id/p/bell.bz
Headline: Founder Set Studio and Piccalilli
Location: Cheltenham, England

## About

The founder of Set Studio, a designer and a front-end developer with 15+ years of experience, working with clients as small as new startups and as large as some of the best known, multinational brands.

## Experience

- **Founder at Piccalilli** (2018 – present)
  I founded Piccalilli at first as my technical blog. Over the years it's evolved from that to a self-sustained, profitable publisher, providing high quality education in the form of articles, a newsletter and premium courses.
- **Founder at Set Studio** (2018 – present)
  Set Studio started as my freelance design & front-end development consultancy and evolved into an agency, specialising in designing and developing websites that look incredible and work for everyone—regardless of their device or connection type.
  
  Over the years I, and more recently, the studio, have produced world class design systems, web design and development for clients such as Google, The National History Museum, VICE, Clearleft and OCEG.
  
  Our approach at Set Studio is what guarantees the quality of the work we produce and we know that the trick to delivering successful products is to remove ambiguity. That’s why we always start with a full research and discovery process—hearing from your stakeholders, in-house experts and product teams. We’ll also carry out research to understand what your audience needs from you. We use this to create a transparent, value-centred brief, grounded in data.
- **Designer and Front-End Developer at Various Companies** (2008 – 2018)
  For over 10 years, I worked as a freelancer and full time for various agencies and product teams, such as No Divide, Room 58, WriteUpp, Firehoop and 16 Interactive.
  
  In this time, I worked with clients and organisations such as Harley-Davidson, NHS, BSkyB, Unilever, Oracle and Capita.
  
  In these roles I mostly specialised as a designer, creative media producer and front-end developer, often working between design and development teams to guarantee good communication and delivery. I also ran the design system for a product that was widely used by the NHS and private practice by hundreds of thousands of practitioners.
- **Educator and Public Speaker at Freelance** (2018 – present)
  I've been lucky enough to have spoken at some great conferences in the UK, internationally and remotely. I'm also lucky to have had my writing work published by great publications such as CSS-Tricks and Smashing Magazine.
  
  I co-authored Every Layout with Heydon Pickering, wrote a large portion of Learn CSS for Google's web.dev and wrote Learn Eleventy From Scratch, along with heaps of tutorials and tips on Piccalilli.

## Skills

- Marketing Strategy
- Media Producer
- Branding & Identity
- Web Development
- Creative Strategy
- Front-End Development
- Systems Design
- Graphic Design
- Public Speaking
- User Experience (UX)
- Marketing
- Web Design
- Audio Engineering
- Video Production
- Education
- Writing

## Certifications

- JavaScript for Everyone — Piccalilli (https://piccalil.li/javascript-for-everyone/)
- Complete CSS — Piccalilli (https://piccalil.li/complete-css/)

## Publications

- The logical destination of LLMs — bell.bz (https://bell.bz/the-logical-destination-of-llms/)
- I did the Standard.site thing — bell.bz (https://bell.bz/i-did-the-standard-site-thing/)
- I want an alarm clock — bell.bz (https://bell.bz/i-want-an-alarm-clock/)
- Wait it out — bell.bz (https://bell.bz/wait-it-out/)
- I’m unsubscribing from the AI discourse — bell.bz (https://bell.bz/im-unsubscribing-from-the-ai-discourse/)
- I listen to a lot of I Prevail — bell.bz (https://bell.bz/i-listen-to-a-lot-of-i-prevail/)
- Fun shadow coding challenge — bell.bz (https://bell.bz/fun-shadow-coding-challenge/)
- It really is the year of the website — bell.bz (https://bell.bz/it-really-is-the-year-of-the-website/)
- Wrapping up 2025 (sort of) — bell.bz (https://bell.bz/wrapping-up-2025-sort-of/)
- It’s been a very hard year — bell.bz (https://bell.bz/its-been-a-very-hard-year/)
- Happy one year anniversary to Complete CSS! — bell.bz (https://bell.bz/happy-one-year-anniversary-to-complete-css/)
- Get the core right and the resilient code will follow — bell.bz (https://bell.bz/get-the-core-right-and-the-resilient-code-will-follow/)
- Complete CSS vs JavaScript for Everyone — bell.bz (https://bell.bz/complete-css-vs-javascript-for-everyone/)
- Why bother learning JavaScript now that we have generative AI? — bell.bz (https://bell.bz/why-bother-learning-javascript-now-that-we-have-generative-ai/)
- I tell you what I want, what I really, really want — bell.bz (https://bell.bz/i-tell-you-what-i-want-what-i-really-really-want/)
- Choice is important with stuff like highlighting — bell.bz (https://bell.bz/choice-is-important-with-stuff-like-highlighting/)
- I deleted Bluesky, Mastodon and LinkedIn off my phone — bell.bz (https://bell.bz/i-deleted-bluesky-mastodon-and-linkedin-off-my-phone/)
- We’re aiming to run Piccalilli full time — bell.bz (https://bell.bz/were-aiming-to-run-piccalilli-full-time/)
- This generous donation fills me with positivity and hope — bell.bz (https://bell.bz/this-generous-donation-fills-me-with-positivity-and-hope/)
- Enabling open working on Piccalilli with content collections — bell.bz (https://bell.bz/enabling-open-working-on-piccalilli-part-one-content-collections/)
- We launched a community supporters system for Piccalilli today — bell.bz (https://bell.bz/we-launched-a-community-supporters-system-for-piccalilli-today/)
- Specifically for people that want to listen to vinyl on AirPlay/HomePods — bell.bz (https://bell.bz/specifically-for-people-that-want-to-listen-to-vinyl-on-airplay-homepods/)
- We’re looking for advertisers on Piccalilli — bell.bz (https://bell.bz/were-looking-for-advertisers-on-piccalilli/)
- I think I need to change my attitude towards webrings — bell.bz (https://bell.bz/i-think-i-need-to-change-my-attitude-towards-webrings/)
- Thanks for the positive responses — bell.bz (https://bell.bz/thanks-for-the-positive-responses/)
- I’m getting fed up of making the rich, richer — bell.bz (https://bell.bz/im-getting-fed-up-of-making-the-rich-richer/)
- Cool bridging thing — bell.bz (https://bell.bz/cool-bridging-thing/)
- Am I missing your country with our Purchasing Power Parity system — bell.bz (https://bell.bz/am-i-missing-your-country-with-our-purchasing-power-parity-system/)
- Shoptalk show — bell.bz (https://bell.bz/shoptalk-show/)
- Alright, let me tell you how to make good Yorkshire puddings — bell.bz (https://bell.bz/alright-let-me-tell-you-how-to-make-good-yorkshire-puddings/)
- 5 years since the .NET Mag article — bell.bz (https://bell.bz/5-years-since-the-net-mag-article/)
- I like having a links page — bell.bz (https://bell.bz/i-like-having-a-links-page/)
- Severance s2 finale — bell.bz (https://bell.bz/severance-s2-finale/)
- We redesigned the Set Studio website and refreshed The Index — bell.bz (https://bell.bz/we-redesigned-the-set-studio-website-and-refreshed-the-index/)
- Love newsletters? You’re gonna love RSS — bell.bz (https://bell.bz/love-newsletters-youre-gonna-love-rss/)
- Just a big ol’ markdown file — bell.bz (https://bell.bz/just-a-big-ol-markdown-file/)
- Wrapping up 2024 — bell.bz (https://bell.bz/wrapping-up-2024/)
- I wrote a course, but it’s so much more than that — bell.bz (https://bell.bz/i-wrote-a-course-but-its-so-much-more-than-that/)
- Just use fucking paper, man — bell.bz (https://bell.bz/just-fucking-use-paper-man/)
- Hi everyone I messed up my social accounts again — bell.bz (https://bell.bz/hi-everyone-i-messed-up-my-social-accounts-again/)
- 14 ways to supercharge your workflow with AI — bell.bz (https://bell.bz/14-ways-to-supercharge-your-workflow-with-ai/)